Exhibiting at International Food & Drink Event (IFE) 2025

Established in Pocheon-si, Republic of Korea, YESUNG F&B Co., Ltd. is a specialized confectionery manufacturer known for its innovative and colorful line of cotton candy products under the brand name "Sugarolly." The company combines traditional candy-making techniques with creative product design to appeal to both domestic and international markets, particularly targeting young consumers and families.

Core Business

YESUNG F&B focuses on producing premium rolled cotton candy in a variety of colors, shapes, and themes. As a food and beverage manufacturer, the company integrates flavor innovation with appealing packaging to differentiate itself in the global sweets and confectionery industry.

Product Offerings

YESUNG F&B’s flagship product range is marketed under the Sugarolly brand. Key product categories include:

• Roll Cotton Candy

  • Big Sugarolly – A large-format cotton candy roll offering generous servings with a classic sweet flavor.
  • Rainbow Sugarolly – A visually vibrant cotton candy with layered colors, popular among children and social media influencers.
  • 3 Color Cottoncandy – A neatly segmented cotton candy roll featuring three distinct colors and flavors.

• Themed Cotton Candy

  • Watermelon Roll Cotton Candy – Mimics the visual aesthetics and subtle flavor of watermelon.
  • Heart Sugarolly – Designed in a heart shape, ideal for gifts and themed events.
  • Dalgona Sugarolly – A nod to traditional Korean dalgona candy, reimagined in cotton candy form.

These products are sold in hygienically sealed, visually engaging packaging suitable for both impulse purchases and gift segments.

Specialization and Unique Selling Proposition

YESUNG F&B's differentiation lies in:

• Aesthetic and Thematic Design – Cotton candy is not only flavored but shaped and colored to enhance its visual and emotional appeal.
• Child-Friendly and Event-Centric Products – Highly suitable for events like birthdays, carnivals, and holidays.
• Korean Innovation in Confectionery – Incorporates Korean culture into product themes, boosting international appeal.
• OEM and Private Label Services – The company also supports B2B clients in launching customized confectionery products.

Target Market

• Domestic Korean retailers and supermarkets
• Export markets across Asia and the Middle East
• International distributors specializing in confectionery and novelty sweets
• Online retailers and event organizers
• Private label buyers seeking novelty candy products

Capabilities

• Advanced Production Facilities – Equipped for consistent, hygienic large-scale production of spun sugar and novelty packaging.
• OEM Services – Flexible capacity to offer private label customization for global partners.
• Export Experience – Participated in global food expos and actively seeking international distribution partners.

Certifications and Compliance

YESUNG F&B complies with Korean food safety and manufacturing regulations. While specific international certifications (like HACCP or ISO) were not publicly listed, the company emphasizes food safety and modern manufacturing standards across its production line.

Shipment and Export Activity

Although direct shipment data is not listed on major platforms like ImportYeti or Volza, YESUNG F&B is documented as an active exhibitor in Korean food expos such as Seoul Food and other international trade events, indicating a strategy focused on expanding into export markets.

Financials

There is no publicly available revenue data for YESUNG F&B Co., Ltd., which is common among privately held SMEs in Korea. However, its investment in product innovation and export readiness positions it as a growing player in the niche novelty confectionery sector.

Customer Feedback

While direct testimonials are not publicly listed, customer engagement through trade shows and repeat orders from B2B clients suggest a positive reception in both domestic and international markets, especially for the Sugarolly product line.

Major Achievements

• Launched the Sugarolly brand with multiple product variants tailored for international tastes
• Regular participant in domestic and international food exhibitions
• Developed a diversified product portfolio with themed and customized cotton candy concepts