Exhibiting at International Food & Drink Event (IFE) 2025

Crafers is a leading confectionery and snack manufacturing company based in Tashkent, Uzbekistan. Since its inception, Crafers has rapidly established itself as one of Central Asia’s most prominent producers of sweets, chocolates, and snack foods, delivering a wide variety of high-quality, innovative products across domestic and international markets. The company is known for blending traditional confectionery expertise with modern manufacturing technologies, ensuring premium taste, affordability, and visual appeal.

Core Business and Product Portfolio

Crafers manufactures an extensive selection of confectionery and snack products under its flagship brand “Crafers.” Its offerings are categorized into:

• Chocolate Bars:

  • Crafers Air Milk
  • Crafers Air Dark
  • Crafers Milk
  • Crafers Dark

• Toffees:

  • Assorted fruit and cream-flavored toffees

• Marshmallows (under the Mello brand line):

  • Mello “Cables”
  • Mello “Jumbo”
  • Mello “Lovely”
  • Mello “Barbeque”

• Cookies:

  • A variety of soft and crunchy cookies with cream, chocolate chips, and fruit flavors

• Wafers:

  • Multilayered wafer products in chocolate, vanilla, and hazelnut flavors

• Candies:

  • Hard and soft candies across a wide flavor spectrum

These products are designed to meet the taste preferences of both children and adults and are distributed in diverse formats including single-serving packs, family-size bags, and bulk B2B formats.

Specialization and Unique Selling Proposition

Crafers’ core strengths lie in:

• Product Innovation: Regular development of new recipes and product formats based on consumer trends and preferences, particularly in marshmallows and chocolate snacks.
• Flexible Packaging: A wide array of packaging options tailored for both retail shelves and wholesale markets.
• Vertical Integration: In-house production from recipe development to final packaging allows the company to maintain consistent quality and supply chain efficiency.

The company also emphasizes the balance between quality and affordability, making its products accessible to a broad consumer base across economic segments.

Financial and Market Scale

Though detailed financial data is not publicly available, Crafers has demonstrated significant scale and growth based on its production infrastructure and export records:

• Production Facilities: Equipped with automated European confectionery lines capable of large-scale output.
• Export Presence: Products are exported to over 15 countries, including Russia, Kazakhstan, Kyrgyzstan, Azerbaijan, Afghanistan, and parts of the Middle East and Asia.
• Product Reach: Over 100 unique SKUs across multiple confectionery categories.

This rapid expansion positions Crafers as a key exporter of Uzbek confectionery in the global market.

Target Markets

Crafers serves a broad spectrum of market segments, including:

• Retail Chains and Supermarkets: In Uzbekistan and neighboring CIS countries
• International Importers and Distributors: Across Central Asia, South Asia, and Eastern Europe
• Foodservice and B2B Buyers: Purchasing in bulk formats for hospitality, gifting, or repackaging

Its pricing strategy and product appeal enable it to target mass-market consumers as well as premium snack seekers.

Capabilities

• Advanced Manufacturing Technology: Utilization of European processing equipment for chocolate molding, wafer baking, and sugar confectionery production.
• In-House R&D: Continuous development of new flavors, packaging formats, and ingredient improvements.
• Custom Branding and Private Labeling: Ability to deliver private-label production services to international clients.

These capabilities provide Crafers with a strong edge in scalability, customization, and market responsiveness.

Certifications and Compliance

Crafers adheres to stringent food safety and quality assurance protocols:

• ISO-compliant food safety systems integrated into production lines
• Use of certified ingredients sourced from reputable local and international suppliers
• Regulatory compliance with Uzbekistan’s food safety laws and export documentation for all key markets

The company has invested in regular audits and quality inspections, ensuring its readiness for international partnerships.

Achievements and Recognition

• Recognized as a top emerging exporter of confectionery from Uzbekistan
• Strong brand awareness across Central Asia supported by local advertising and social media campaigns
• Launch of the Mello brand line as one of the first marshmallow products made domestically in Uzbekistan

The company also engages in regional sponsorships and event marketing to maintain strong brand visibility.

Industry Standing and Feedback

Though direct customer testimonials are not widely published, the brand’s popularity on platforms such as Instagram and Facebook — with thousands of engaged followers — reflects high consumer trust and brand loyalty. Regular mentions of product launches and positive user reviews affirm Crafers' position as a market favorite in sweets and snacks.

Conclusion

Crafers is a dynamic and fast-growing confectionery company that exemplifies Uzbekistan’s capability in food innovation and global export readiness. With its strong product portfolio, state-of-the-art manufacturing, and expanding international presence, Crafers is well-positioned to become a leading name in the global snack and confectionery market. The company’s commitment to quality, innovation, and market accessibility ensures ongoing success across its regional and global endeavors.