Exhibiting at International Food & Drink Event (IFE) 2025

Bikaji Foods International Ltd is one of India’s most iconic and rapidly growing packaged food companies, specializing in traditional Indian snacks, sweets, and ready-to-eat products. Headquartered in Bikaner, Rajasthan, the brand is synonymous with authenticity, quality, and taste, serving millions of consumers across domestic and international markets.

Company Background

Founded in 1987 by Shiv Ratan Agarwal, a descendant of the inventor of Bikaneri Bhujia, Bikaji carries forward a legacy of traditional Indian snacking. With decades of experience in manufacturing and a vision to globalize Indian flavors, Bikaji has grown into one of the top FMCG players in India.

In November 2022, Bikaji Foods launched its Initial Public Offering (IPO) and was successfully listed on both NSE and BSE, marking a significant milestone in its growth journey.

Core Business and Product Offerings

Bikaji’s product portfolio spans over 300 SKUs across six key categories:

• Bhujia:
  • Bikaneri Bhujia
  • Navratan Bhujia
• Namkeen:
  • Aloo Bhujia
  • Khatta Meetha
  • Moong Dal
• Sweets:
  • Soan Papdi
  • Rasgulla
  • Gulab Jamun
• Papad:
  • Bikaneri Papad
  • Punjabi Masala Papad
• Western Snacks:
  • Potato Chips
  • Extruded Snacks
• Other:
  • Frozen Food
  • Cookies and Bakery Items
  • Festive Gift Packs

Bikaji also offers regional specialties, like Rajbhog, Petha, and Mathri, reinforcing its deep-rooted cultural identity.

Market Position and Financial Performance

Bikaji is ranked among the top 3 Indian ethnic snack brands in terms of market share and revenue.

Key Financial Figures (FY 2023):

• Revenue: ₹1,994 crore (~$240 million USD)
• EBITDA: ₹189 crore
• Net Profit: ₹91 crore
• Export Revenue Share: ~8% of total sales

The company has demonstrated a consistent CAGR of over 20% in the past five years.

Bikaji’s products are distributed across 23 states and 3 union territories in India and exported to over 45 countries, including the USA, Canada, UAE, Australia, and the UK.

Manufacturing Capabilities

Bikaji operates 6 manufacturing facilities across India:

• 4 in Bikaner
• 1 in Guwahati
• 1 in Tumakuru (Karnataka)

Production Capacity (Annual):

• Bhujia: Over 32,000 MT
• Namkeen: Over 9,000 MT
• Sweets: Over 4,000 MT
• Papad: Over 1,000 MT

The company is capable of processing over 300 tons of snacks daily, with ISO 22000 and HACCP-certified plants.

Export and Shipment Data

Bikaji has established a significant export footprint via international distributors, modern trade outlets, and ethnic grocery chains.

According to Volza and ImportYeti:

• Over 3,000 shipments in the past 5 years
• Major export markets: UAE, USA, Canada, Australia, Singapore, UK
• Average shipment value: $8,000–$25,000 USD per consignment
• Export growth rate: ~15% YoY

Target Market

Bikaji targets a diverse customer base that includes:

• Traditional Indian households
• Millennial consumers seeking fusion and contemporary snacks
• NRIs and diaspora in global markets
• Retailers, distributors, and wholesalers globally

Its expansion into modern trade, e-commerce platforms, and global retail chains like Walmart, Lulu, and Amazon has further strengthened its reach.

Certifications and Compliance

Bikaji adheres to stringent quality and food safety standards:

• ISO 22000:2018
• HACCP Certified
• US FDA Registered
• FSSAI Compliant
• HALAL Certification
• BRC Global Standard for Food Safety

The company also maintains a strong compliance record for its exports, ensuring smooth operations across international regulatory environments.

Strategic Partnerships and Investments

• Lightspeed Venture Partners and India 2020 Fund II are key institutional investors
• Has signed Bollywood actor Amitabh Bachchan as brand ambassador
• Expansion of D2C platforms and marketplace presence through Bikaji E-store

Customer Testimonials

“Bikaji’s products are a staple in our store. Quality, taste, and packaging — everything stands out.”
— Retail Distributor, Dubai

“We’ve been importing Bikaji snacks for years. Our customers associate the brand with genuine Indian taste.”
— Ethnic Supermarket Chain Owner, Canada

Major Achievements

• Successfully listed on NSE & BSE in 2022
• Recipient of Great Taste Award (UK) for several products
• Recognized among the Top 100 FMCG brands in India
• Holds over 3% share in India's ₹1 lakh crore snacking industry

Conclusion

Bikaji Foods International Ltd is a remarkable example of blending traditional Indian culinary excellence with modern food processing and global distribution. Its data-backed growth, manufacturing scale, export success, and cultural resonance make it a benchmark brand in the Indian ethnic snacks segment. As the demand for authentic, high-quality, and hygienic Indian snacks continues to rise, Bikaji is well-positioned to lead this flavorful revolution both domestically and worldwide.