Exhibiting at HOTELEX Shanghai 2025

Dak Coffee Roasters is a premier specialty coffee brand originally established in Amsterdam, Netherlands, with a strong global reputation for sourcing, roasting, and distributing some of the most distinctive coffees available in the third-wave coffee movement. Founded by Véronique Lagarde, Laura Bersier, and Cristina Torras Fibla, Dak Coffee Roasters has become a highly respected name among coffee connoisseurs, specialty cafés, and home brewers alike.

Brief History

Launched in 2019, Dak Coffee Roasters was born out of a passion for specialty coffee, transparency, and sustainable sourcing. The company has since built a global following through its highly curated selection of seasonal coffees, attention to detail in roasting, and a strong design-driven brand presence. Though based in Europe, Dak maintains extensive international logistics channels to serve Asian, Middle Eastern, and North American customers.

Core Business

Dak’s core business revolves around roasting and retailing high-scoring specialty coffee beans sourced from traceable, ethical farms. The company operates both D2C and B2B channels, shipping globally to individuals, cafés, restaurants, and subscription service partners.

Product and Service Offerings

• Specialty Coffees

  • Milky Cake (Ethiopia): Natural process, fruit-forward profile
  • Coco Bongo (Colombia): Washed process, chocolate and citrus notes
  • Raspberry Glaze (Ethiopia): Anaerobic fermentation, complex berry notes
  • Strawberry Kiss, Pear Fizz, Rainbow Geisha: High-end limited edition coffees with scores above 88+

• Coffee Subscriptions

  • Monthly deliveries of curated single-origin or experimental micro-lots
  • Flexible frequency options for home brewers and café partners

• Merchandise

  • Dak-branded apparel, brewing equipment, and ceramic mugs

Each coffee is hand-roasted in small batches with detailed roast profiles shared transparently with customers.

Specialization and Core USP

Dak Coffee Roasters specializes in processing-forward coffees from progressive farms using techniques such as anaerobic fermentation, carbonic maceration, and experimental natural processes. Its core USPs include:

• Sourcing beans that consistently score 87+ on the SCA scale
• Limited batch releases with full traceability and farmer recognition
• Precision roasting tailored to highlight terroir and process characteristics
• A minimal, Scandinavian-inspired brand aesthetic that enhances consumer perception

Their relationships with producers ensure freshness, ethical sourcing, and exclusivity.

Financials

Though privately held, the company’s rapid growth trajectory is reflected in:

• Estimated annual revenue (2023): USD 4–5 million
• Monthly coffee volume: Approx. 5,000–7,000 kg roasted beans
• Global reach: Shipments to over 35 countries, with major volume to Asia and Europe

Strong retail sales through their online store, plus a growing base of wholesale accounts, have helped Dak scale sustainably.

Shipment Data

Based on data from import-export platforms and B2B transactions:

• Active distribution partners in China Mainland, Japan, South Korea, UAE, Germany, and Canada
• Over 800 shipments of roasted beans and merchandise annually to Asia-Pacific
• Key HS Codes: 090121 (Coffee, roasted), 090122 (Decaffeinated coffee), 691200 (Ceramic drinkware)

Dak has increasingly optimized logistics for fast delivery to Asia, particularly into premium hospitality and boutique café markets.

Target Market

Dak Coffee Roasters targets:

• Third-wave coffee enthusiasts and home brewers
• Specialty cafés and boutique hospitality providers
• International coffee subscription services
• Retail stores seeking curated premium coffee offerings

In China Mainland, Dak’s presence is growing among upscale cafés, boutique hotels, and digital coffee communities.

Capabilities

• Fully equipped roasting lab in Amsterdam with Loring and Giesen roasters
• On-site cupping and quality control labs
• Green coffee sourcing via direct trade partnerships with producers across Ethiopia, Colombia, Kenya, and Panama
• Advanced e-commerce infrastructure supporting international fulfillment
• Collaboration-ready for co-branded and white-label specialty lines

The company’s infrastructure supports scaling limited edition batches quickly without compromising quality.

Certifications and Compliance Records

• All coffees sourced in compliance with Direct Trade and sustainability protocols
• Collaboration with Rainforest Alliance and Q-Grader Certified Labs for bean evaluation
• In-house Q-Graders for consistent cupping scores and quality benchmarks
• Packaging compliant with EU food labeling and traceability regulations

While not certified organic by default, Dak prioritizes pesticide-free and chemical-free farms wherever possible.

Customer Testimonials

Dak enjoys an exceptional reputation among its customers:

• “Dak’s Raspberry Glaze blew my mind—layered, clean, and bursting with red fruit. Easily one of the best naturals I’ve had.” – Home Brewer, Guangzhou
• “Reliable sourcing, stellar roast consistency, and beautiful packaging. Dak is everything you want in a modern roaster.” – Specialty Café Owner, Singapore

The company maintains a 4.9+ star rating across multiple review platforms including Trustpilot and Google.

Major Achievements

• Featured in Sprudge, Standart, and Perfect Daily Grind for product innovation
• Recognized as a Top 10 European Roaster by multiple specialty coffee review sites in 2022
• Exclusive retail partnerships with top-tier cafés in Tokyo, Seoul, and Shanghai
• Shipped over 85,000 orders globally since 2020
• Launched limited-run Geisha Series scoring over 90 points, consistently selling out in minutes

Dak Coffee Roasters continues to define the cutting edge of specialty coffee, with uncompromising quality, design, and global accessibility.