Exhibiting at HOTELEX Shanghai 2025

Musetti S.p.A., founded in 1934 and headquartered in Pontenure, Italy, is a premium Italian coffee roaster and exporter known for its artisanal approach to coffee blending and production. With over 90 years of expertise, the company has built a global reputation for delivering authentic Italian espresso experiences, combining tradition with cutting-edge roasting technology.

Core Business and Offerings

Musetti S.p.A. specializes in the production and international distribution of high-quality roasted coffee in various forms. Their product lines include:

• Roasted Coffee Beans:

  • 100% Arabica Blends
  • Espresso Bar Blends
  • Specialty and Organic Coffees

• Ground Coffee:

  • Espresso Ground Coffee
  • Moka Pot Ground Coffee
  • Filter Coffee Ground

• E.S.E. Coffee Pods:

  • Standard 44mm Espresso Pods
  • Decaffeinated Variants

• Coffee Capsules:

  • Nespresso Compatible
  • Lavazza A Modo Mio Compatible
  • Aluminum Capsules for Specialty Coffee

• Organic Coffee Range:

  • Certified Organic Beans and Ground Coffee

Musetti's wide assortment meets the demands of professional baristas, home coffee lovers, and eco-conscious consumers alike.

Specialization and Unique Value Proposition

Musetti’s commitment to quality, sustainability, and innovation distinguishes it within the competitive Italian coffee landscape. Their unique value lies in:

• Slow Roasting Techniques to preserve aroma and flavor
• Single-origin and Specialty Coffee Collections
• High Standards of Bean Selection, working with traceable supply chains
• Sustainability Focus, including biodegradable and compostable packaging
• Barista Training Programs through the Musetti Academy

These factors ensure a consistent and authentic Italian espresso experience that meets modern consumer expectations for both taste and ethical sourcing.

Financials and Shipment Records

While Musetti S.p.A. does not publicly release detailed financials, its strong export orientation is evidenced by its presence in over 60 international markets. The company’s export footprint includes Europe, Asia, North America, and the Middle East.

According to international trade platforms, Musetti has conducted over 1,200 recorded shipments in the past three years, predominantly involving roasted coffee beans and single-serve coffee formats. Major export destinations include France, Germany, the UAE, China, and South Korea.

Target Market

Musetti targets a broad range of customers across both B2B and B2C segments:

• HoReCa (Hotel, Restaurant, Café) industries
• Coffee Specialty Stores and Retailers
• E-commerce and Direct-to-Consumer Platforms
• Distributors and Importers in Gourmet and Organic Markets
• Private Label Partners and Coffee Startups

The brand is also popular with coffee enthusiasts who value authentic Italian roast profiles.

Capabilities

• Roasting Facility: A modern plant in Pontenure equipped with semi-automated systems and a quality assurance lab
• R&D and Quality Control: In-house sensory analysis and cupping lab for blend consistency
• Packaging: Capabilities for bean, ground, pods, and capsule formats with nitrogen-flushing and vacuum-sealing technology
• Training & Events: The Musetti Academy offers barista training and sensory workshops

Certifications and Compliance

Musetti maintains high standards of food safety and sustainability with certifications including:

• ISO 9001: Quality Management System
• Organic Certification (EU and USDA)
• Fairtrade and Rainforest Alliance (for select SKUs)
• IFS Food (International Featured Standard)

These assure global partners of ethical sourcing, traceability, and adherence to strict processing controls.

Customer Testimonials

Musetti coffee has been widely praised by professional baristas and coffee reviewers for its balance, depth, and consistency. Consumer reviews on international platforms consistently highlight:

• Excellent crema and aroma in espresso
• Smooth taste with low acidity
• Reliable brewing in home and professional equipment

Many HoReCa partners in Europe and Asia report enhanced customer retention due to the quality and consistency of Musetti coffee.

Major Achievements

• 90th Anniversary Celebration in 2024, marking nine decades of Italian coffee excellence
• Presence in over 60 countries worldwide
• Official coffee sponsor of international culinary events
• Expansion into eco-friendly product lines and zero-waste packaging
• Award-winning espresso blends in international taste competitions

Musetti S.p.A. continues to elevate Italian coffee culture on a global scale through its unwavering dedication to quality, innovation, and sustainability—making it a trusted name in the world of specialty coffee.