Degusto Brands Ltda., based in Rio de Janeiro, Brazil, is a forward-thinking beverage company dedicated to modernizing Brazil's most iconic spirit—cachaça—through innovation, branding, and export readiness. The company owns and operates the rising star brand Quero Chuva, which has garnered acclaim for its vibrant tropical flavor profiles, engaging storytelling, and commitment to quality.
Core Business Overview
Degusto Brands specializes in producing artisanal alcoholic beverages, primarily focusing on:
- Premium cachaça (silver and aged)
- Flavored cachaça-based aperitifs
- Gift kits and branded bar accessories
- B2B beverage supply for retailers, restaurants, and exporters
The company merges Brazilian tradition with contemporary flavor trends to create a product line that appeals to modern consumers locally and internationally.
Product Portfolio
Traditional Spirits
- Cachaça Prata Quero Chuva (750ml): A smooth, silver cachaça crafted through careful distillation and ideal for cocktails or sipping neat.
Flavored Aperitifs (750ml)
- Mel (Honey)
- Canela (Cinnamon)
- Coco (Coconut)
- Banana
- Limão (Lime)
- Açaí com Guaraná
These low-ABV infusions blend the authenticity of Brazilian cane spirit with locally inspired flavorings, ideal for chilled shots or mixed drinks.
Consumer Packages & Kits
- Miniatures Kit (5 x 50ml): A sampler set featuring five best-selling flavors, designed for gifting and product trials.
- Copo Quero Chuva (450ml): Branded glassware supporting lifestyle branding and mixology.
Product Images and Packaging
Degusto Brands excels in packaging design and shelf appeal. Product bottles are characterized by:
- Bright, color-coded labels indicating flavor
- Minimalist but vibrant branding
- Ready-to-gift formats with QR code-linked content
Differentiators and Core Strengths
- Flavor Diversity: One of the few Brazilian producers offering a complete lineup of flavored cachaças designed for both casual and professional use.
- Youth-Oriented Brand Strategy: Packaging, social media, and influencer campaigns targeted toward Millennials and Gen Z consumers.
- Export-Oriented Production: Product formulation and documentation aligned with global regulatory standards including EU and US labeling norms.
- Agro.BR Backing: Featured in APEX Brasil’s Agro.BR 2023 portfolio, bolstering its reputation for export readiness and innovation.
Market Reach and Export Activity
Degusto Brands is actively expanding its international footprint, with the following performance indicators:
- Domestic Sales Presence: Over 150 retail points in Rio de Janeiro and São Paulo through bars, liquor shops, and gourmet grocers.
- Export Regions:
- Portugal, Germany, France
- USA and Canada
- Chile and Argentina
- Projected Export Volume (2024): Over 100,000 bottles across core SKUs
- E-commerce Growth: Direct-to-consumer sales through Quero Chuva’s Shopify platform have grown 42% year-over-year
Target Customers
- Cocktail Bars and Restaurants: Seeking unique flavors for signature drinks
- Spirit Importers and Distributors: Especially those looking for differentiated Latin American SKUs
- Retail Chains and Gourmet Shops: Offering branded kits and special flavors
- Gift Buyers and Festival Consumers: Attracted by the brand’s storytelling and packaging appeal
Operational Capabilities
- Bottling and Production: Handled at a facility complying with MAPA and ANVISA regulations
- Blending and Flavor R&D: Developed in partnership with flavor specialists and certified distillers
- Design and Marketing: Managed in-house by a creative team aligned with contemporary beverage branding standards
- Supply Chain: Integrated B2C and B2B logistics, capable of managing retail orders and export containers
Certifications and Regulatory Compliance
- MAPA-Registered Products
- Compliant with EU and North American import laws on alcohol content, ingredient labeling, and nutritional information
- Barcode and GTIN Registration for each SKU
- Shelf-Life and Stability Tested
Digital and Social Engagement
Degusto Brands maintains a vibrant online presence:
- Instagram: 30,000+ followers
- TikTok and YouTube: Used for flavor showcases, bartender collabs, and behind-the-scenes videos
- Facebook: Community updates and event participation
High engagement rates and consistent content strategy have helped establish the brand as one of the most digitally fluent Brazilian alcohol producers.
Recognition and Testimonials
- Selected by Agro.BR (APEX Brasil) for international promotion
- Ranked among top emerging Brazilian spirit brands by specialty retail associations
- Positive customer reviews on Shopify and social channels, highlighting taste innovation and design
Key Achievements
- Launched and scaled over 7 SKUs within two years of inception
- Expanded into 5 international markets within 24 months
- Developed custom co-branded kits for seasonal gift promotions
- Participated in international expos and virtual trade missions organized by Brazilian trade authorities
Degusto Brands is rapidly evolving as a leader in the modernization of cachaça. With Quero Chuva, it has successfully combined Brazil’s heritage with global appeal—delivering a new generation of premium tropical spirits to the world.