Delightful Food Group Ltd is a UK-based food and beverage innovation company renowned for its market-leading brand IBC Simply, which specializes in high-quality syrups, frappes, smoothies, toppings, and beverage solutions for cafés, restaurants, hospitality venues, and wholesalers. Headquartered in Wheathampstead, Hertfordshire, Delightful Food Group also operates co-packing services through its extended portfolio, including March Foods and the emerging Dinoshakes range for children’s nutrition.
Core Business and Product Portfolio
Delightful Food Group focuses on the manufacturing, development, and distribution of a wide array of beverage bases, specialty syrups, and powdered drinks, catering to both commercial and private label markets. Their products are formulated for baristas, mixologists, dessert creators, and retail foodservice operators seeking ease, consistency, and flavor performance.
Product Categories:
- Flavoured Syrups:
- Vanilla, Caramel, Hazelnut and over 50 seasonal and classic variants
- Sugar-Free Syrups:
- Vanilla, Caramel, Hazelnut (Stevia and sucralose-based alternatives)
- Organic Syrups:
- Certified organic Vanilla, Caramel, Hazelnut lines
- Frappes:
- Coffee, Mocha, Vanilla, Cookies & Cream, Pumpkin Spice
- Milkshake Powders:
- Strawberry, Chocolate, Vanilla, Banana – under the Dinoshakes brand for family markets
- Smoothies and Purees:
- Mango, Strawberry, Mixed Berry – ready to blend or pour
- Sauces:
- Chocolate, Caramel, Strawberry – dessert toppings and drizzle applications
- Granitas:
- Lemon, Strawberry, Mango – summer coolers for slush and chilled drinks
- Popping Boba:
- Strawberry, Mango, Lychee – trending in bubble tea and iced beverages
- Toppings:
- Chocolate Flakes, Marshmallows, Colored Sprinkles – for dessert, shakes, and hot drinks
- Hot Chocolate & Chai:
- Classic, White Hot Chocolate, Spiced Chai powders
- Impulse Products:
- Biscuits, Wafers, Snacks ideal for counter sales
- Supplement Boosts:
- Protein, Collagen, Multivitamin powder additives for healthy beverages
All products are available in foodservice-sized packs and retail-ready formats for online and in-store purchase.
Manufacturing and Quality Assurance
Delightful Food Group operates out of a modern production facility in the UK, offering both branded and contract manufacturing (co-packing) services:
- Production Capacity: 500,000+ units per month
- On-site R&D and Testing Lab for new product innovation
- Certified under BRCGS, SALSA, and ISO 22000 food safety standards
- Vegan and allergen-friendly options available across multiple lines
- Full traceability and batch testing with export-compliant labeling
The company's facility also supports low MOQ private label production, making it a popular choice for boutique foodservice brands and health-focused retailers.
Market Segments and Client Base
Delightful Food Group serves a broad spectrum of foodservice clients including:
- Independent and chain cafés
- Hotels and resort beverage programs
- Dessert parlors and ice cream brands
- Coffee roasters and barista academies
- Online and wholesale food distributors
- Bubble tea and juice bars
- School and leisure facility operators
Their Dinoshakes range, in particular, is tailored toward educational and family markets with high-nutrition, low-sugar formulas.
Brands and Sub-Divisions
- IBC Simply – Main commercial and HoReCa product line
- Dinoshakes – Child-focused milkshake and nutrition powders
- March Foods – Co-packing and manufacturing logistics for FMCG brands
These brands support B2B and D2C growth across both established and niche markets.
Digital Presence and Support
Delightful Food Group engages its audience through digital tools, recipes, and marketing support:
- Recipe Tutorials and How-To Videos
- “How to Make the Perfect Frappe” and “IBC Simply Product Overview” available via YouTube
- Menu Development Assistance for foodservice partners
- Online Wholesale Portal and downloadable product assets
Their site and brochure offerings include:
Social Media and Brand Engagement
The company frequently posts seasonal drink concepts, product launches, trade show appearances, and partner success stories.
Customer Testimonials
“IBC Simply syrups are a barista favorite at our coffee chain — consistent taste and quality every time.”
– Beverage Director, National Café Franchise
“Their Dinoshakes range is a parent-approved hit in our school food programs — tasty and nutritious.”
– Catering Manager, Primary School Group
Export and Distribution
- Available in over 20 countries, particularly strong in the UK, Ireland, and Northern Europe
- Export-ready with multilingual labels and international compliance
- Partnerships with coffee roasters, distributors, and global café chains
Sustainability and Future Growth
- Shift toward plant-based, low-sugar, and organic lines
- Plans to launch RTD bottled cold brews and smoothies
- Expanding B2B subscription programs for independent cafés
- Investment in recyclable and biodegradable packaging solutions
Delightful Food Group continues to lead with flavor, functionality, and flexibility — empowering foodservice businesses to elevate their beverage offerings with ease and confidence.
