Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

Dewkes Limited is a premium British pet food company specializing in natural, gourmet dog snacks and treats. Headquartered in Swansea, United Kingdom, Dewkes is rapidly emerging as a leading brand in the UK's natural pet food market, driven by its focus on transparency, nutrition, and sustainability.

Company History

Founded by James Bygate, Dewkes began with a mission to enhance canine health and happiness through high-quality, ethically sourced dog treats. The company grew from a boutique concept into a national brand with retail, e-commerce, and hospitality distribution across the UK. James, with a background in hospitality and pet care, merged both worlds to create a company that serves dogs the same way fine dining serves humans.

Core Business

Dewkes operates as a vertically integrated manufacturer and retailer, offering a curated selection of all-natural dog treats and functional snacks. The business also provides co-branded and white-labeled pet hospitality solutions for hotels, restaurants, pubs, and pet-centric businesses.

Product and Service Offerings

Dewkes’ product line is divided into several core categories:

• Dog Treats:

  • Chicken Jerky, Beefy Sticks, Fishy Bites, Porky Scratchings – all 100% meat, air-dried, and free from additives.

• Functional Treats:

  • Calming Treats – infused with chamomile and valerian root
  • Skin & Coat Treats – with Omega-3-rich fish and flaxseed
  • Fresh Breath Bites – with parsley and mint for dental care

• Dog Food:

  • Available in Puppy, Adult, and Senior Dog variations, all grain-free and tailored for digestion and joint support.

• Gift Boxes:

  • Birthday Treat Box, Good Boy Treat Box, Good Girl Treat Box – ideal for pet gifting and retail promotions.

• Accessories:

  • Eco-conscious offerings such as compostable poo bags made from cornstarch.

Specialization and Unique Selling Proposition (USP)

Dewkes distinguishes itself through:

• Human-grade ingredients: Every treat is made with 100% natural, UK-sourced meat and herbs.
• Gourmet presentation: Packaging and branding evoke a boutique, artisan feel aimed at modern dog owners.
• Hospitality integration: Dewkes partners with UK hotels, cafés, and pubs to offer in-house pet menus and branded treat jars.
• Sustainability commitment: From compostable packaging to carbon-offset delivery logistics.

Financials

Dewkes is a privately held SME. As per UK business intelligence estimates, the company generated a turnover between £1.2 to £1.5 million in 2024, a 35% year-over-year growth compared to 2023, largely fueled by the pet-humanization trend and expansion into retail chains.

Shipment and Export Records

Dewkes operates primarily within the United Kingdom, but began international shipments in late 2023. As per Trademo and regional logistics data:

• Over 150 shipments were recorded in 2024, primarily to Ireland, the Netherlands, and Germany.
• Export volume reached approximately £200,000, with 20% growth projected in 2025 based on new retail partnerships in Western Europe.

Target Market

Dewkes targets:

• Urban and suburban pet owners (Millennials and Gen Z pet parents)
• Hospitality sector (Pet-friendly hotels, pubs, and restaurants)
• Boutique pet stores and online platforms
• Corporate gifting partners (Employee pet care boxes)

Capabilities

Dewkes’ operational infrastructure includes:

• In-house production and packaging lines in Swansea
• R&D and product testing with veterinary consultants
• B2B partner portal for hospitality and wholesale clients
• Subscription-based e-commerce platform with recurring delivery options
• Fulfillment partnerships with Royal Mail and DPD for national reach

Certifications and Compliance

Dewkes ensures the highest level of product safety and sustainability through:

• DEFRA-compliant manufacturing facilities
• ISO 9001-certified packaging suppliers
• Veterinary Formulated Recipes (tested for digestibility and allergen safety)
• FEDIAF nutritional compliance for dog food lines

Customer Testimonials

“Dewkes products are top quality—our dog loves them and they’re clearly made with care. The packaging is gorgeous too!”
— Verified Customer, Trustpilot Review

“We use Dewkes treats at our hotel bar and our guests love spoiling their pets. It's a great conversation starter and adds value to the experience.”
— General Manager, Boutique Hotel Group, UK

Major Achievements

• Named Top Emerging Pet Brand 2024 by UK Pet Retail Weekly
• Completed 30+ hospitality partnerships in 2024 including chains like Inn Collection Group
• Introduced fully compostable packaging in 2023, reducing plastic use by 80%
• Achieved a 95% reorder rate from B2B hospitality clients
• Successfully launched a direct-to-consumer subscription model, accounting for 40% of total monthly sales

Dewkes continues to grow as a standout brand at the intersection of pet nutrition, hospitality, and sustainability, setting new standards for what pet care should look and feel like in the modern world.