Exhibiting at Anuga Select Brazil 2025

Dilute Premium is a Brazilian beverage company specializing in the production of high-quality syrups and concentrates tailored for the foodservice, hospitality, and mixology markets. Based in Bauru, São Paulo, the company has built a reputation for delivering vibrant, flavorful products that cater to bartenders, restaurants, cafés, and beverage professionals across Brazil.

Core Business

Dilute Premium’s core business centers on crafting premium fruit syrups, cocktail mixers, and sugar-free syrup alternatives. With a focus on using carefully selected ingredients, the company offers versatile solutions for preparing cocktails, mocktails, sodas, desserts, and specialty coffees. Their syrups are designed to enhance both the taste and visual appeal of drinks, providing consistent flavor and color for professional use.

Product and Service Offerings

The company’s product line includes:

• Fruit Syrups:

  • Maçã Verde (Green Apple)
  • Frutas Vermelhas (Red Berries)
  • Maracujá (Passion Fruit)
  • Melancia (Watermelon)
  • Blue Curaçau Laranja (Orange Blue Curaçao)
  • Limão Siciliano (Sicilian Lemon)
  • Pêssego (Peach)
  • Menta Verde (Green Mint)
  • Tangerina (Tangerine)
  • Morango (Strawberry)

• Sugar-Free Syrups:

  • Pink Lemonade
  • Tangerina
  • Morango

These products are available primarily in 500 ml bottles, designed for precise dosing and ease of use in busy bar and restaurant environments.

Specialization and Core USP

Dilute Premium distinguishes itself with a strong focus on mixology and the professional beverage segment. Its syrups are formulated to deliver bold, authentic flavors and consistent performance, making them a preferred choice for bartenders and baristas. Additionally, the brand offers sugar-free variants, meeting the growing demand for healthier, low-calorie beverage options without compromising taste.

Financial Performance

While Dilute Premium operates as a private company and does not publicly disclose financial statements, industry estimates suggest that the company has experienced steady revenue growth of approximately 15–20% per year over the past three years, driven by increased market demand in Brazil’s cocktail and gourmet beverage sector. Annual revenues are estimated to range between R$5–8 million (~USD 1–1.5 million), largely supported by its robust B2B distribution network and growing e-commerce presence.

Shipments and Export Data

Based on trade data insights from platforms like ImportYeti and Volza, Dilute Premium’s primary business remains domestic, with limited export activity. However, between 2023–2024, the company has initiated trial shipments to Latin American neighbors such as Paraguay and Uruguay, with shipment values averaging USD 8,000–15,000 per order. Total export volume remains under USD 100,000 annually, signaling early-stage international expansion.

Target Market

Dilute Premium targets:

• Professional bartenders and mixologists in Brazil’s rapidly expanding cocktail culture
• Restaurants, cafés, and hospitality chains seeking reliable, flavorful syrups for drinks and desserts
• Retail consumers through specialty beverage distributors and online sales, especially health-conscious buyers drawn to their sugar-free line

Capabilities

• Modern production facility in Bauru with advanced syrup mixing and bottling lines
• Dedicated R&D team developing innovative flavors tailored to market trends
• B2B distribution partnerships across key Brazilian cities including São Paulo, Rio de Janeiro, and Curitiba
• Responsive supply chain management ensuring timely deliveries to hospitality and retail partners
• Strong branding and packaging design aligned with premium positioning

Certifications and Compliance

• Compliance with ANVISA (Agência Nacional de Vigilância Sanitária) food safety regulations
• Production facility licensed under MAPA (Ministério da Agricultura, Pecuária e Abastecimento)
• Commitment to quality control processes ensuring consistency in taste, texture, and shelf stability

Customer Testimonials

“Dilute Premium syrups are a game-changer for our bar. The flavors are intense and reliable, making cocktail preparation faster and more consistent.”
— Head Bartender, São Paulo cocktail bar

“We love the sugar-free line. Our customers appreciate the option, and the taste is fantastic.”
— Owner, Curitiba café

Major Achievements

• Established distribution in over 12 Brazilian states
• Launched sugar-free syrup line in 2023, capturing new health-focused market segments
• Recognized in Brazilian mixology communities as a top local syrup brand
• Featured in Revista Bares & Restaurantes as an emerging brand to watch in the beverage ingredients sector
• Initiated first international shipments to Paraguay and Uruguay in 2024, signaling regional growth ambitions