Exhibiting at World Tea Expo 2025

DivvyUp, LLC, based in Tallahassee, Florida, is a fast-growing U.S.-based apparel and accessories brand best known for its custom-designed socks featuring personalized prints such as faces, pets, drawings, and themed illustrations. Launched with a mission to deliver high-quality, joyful products while giving back to the community, DivvyUp has expanded into a nationally recognized e-commerce platform and social enterprise.

Core Business and Offerings

DivvyUp specializes in high-quality custom socks and personalized accessories that blend creativity with emotional connection. Their core product lines include:

• Custom Socks:

  • Face Socks – Upload a photo and print it on various sock styles
  • Pet Socks – Custom dog, cat, and pet-themed socks
  • Drawing Socks – Upload child’s artwork for a sentimental gift

• Pre-Designed Socks:

  • Holiday collections (Christmas, Halloween, Valentine’s Day)
  • Special editions for birthdays, anniversaries, and pet lovers

• Accessories:

  • Custom Air Fresheners, Can Coolers, Stickers, Coffee Cups, Hats, and Sweatshirts with personalized graphics

All products are made with a high-cotton blend, feature durable color printing, and are designed to withstand everyday wear.

Specialization and USP

DivvyUp’s unique value proposition lies in its fully customized, on-demand production model. Customers can upload images or drawings through the website and receive tailor-made socks or accessories that are both personal and giftable.

Core differentiators include:

• Proprietary image-to-garment printing technology
• 100% satisfaction guarantee and customer service-focused return policy
• “One for One” Giving Model – For every pair purchased, a pair is donated to someone in need

This blend of personalization and social impact has earned DivvyUp a strong position in the gifting and novelty apparel space.

Target Market

DivvyUp targets:

• Millennials and Gen Z consumers looking for unique gifts
• Pet owners
• Families seeking sentimental and creative holiday presents
• Socially-conscious buyers who value charitable brands

Their customer demographic is heavily female (over 70%) and concentrated in the U.S. with increasing traction in Canada and the U.K.

Financials and Market Penetration

While privately owned, industry estimates and publicly available insights highlight DivvyUp’s rapid e-commerce growth:

• Estimated annual revenue: $5–10 million (based on online sales data and logistics activity)
• Over 1.5 million custom pairs sold since inception
• Donated over 1 million socks to homeless shelters and communities in need across the U.S.
• Maintains high repeat purchase rates, especially during seasonal periods

Their business model is heavily reliant on direct-to-consumer e-commerce and supported by strong word-of-mouth and organic social engagement.

Trade Activity and Fulfillment Infrastructure

DivvyUp’s operations are U.S.-centric, with all products printed and shipped from its Florida facility. They maintain partnerships with domestic textile manufacturers and logistics providers for fast order fulfillment. Typical order turnaround ranges between 3–5 business days.

While not currently involved in large-scale international trade, the brand has the infrastructure and operational scale to expand to international markets.

Capabilities and Operations

• In-house graphic design and order customization team
• Integrated Shopify-based e-commerce platform
• Climate-controlled production and fulfillment center in Florida
• Automated production for high-volume periods (e.g., holidays)
• Strategic partnerships with local nonprofits for donation initiatives

Certifications and Compliance

DivvyUp adheres to ethical and sustainable production principles:

• Products printed with non-toxic, eco-safe inks
• Ethical labor compliance across all supply chain vendors
• Packaging is recyclable and plastic-minimized
• Fulfillment processes align with FTC mail order rule compliance

Their giving model also complies with verified nonprofit partnerships to ensure transparency in donations.

Customer Testimonials and Reviews

DivvyUp maintains a 4.9-star average rating from over 100,000 verified buyers. Common customer feedback includes:

“Best gift I’ve ever given. My dad cried when he saw his dog on his socks.”
“I was amazed at how vibrant and comfortable the socks were. My partner loved them!”

Repeat business is driven by emotional resonance, seasonal gifting, and reliable customer support.

Achievements and Recognition

• Featured in BuzzFeed, USA Today, The Today Show, and Good Morning America
• Awarded “Best Custom Gift” by Gift Guide Network (2022)
• Recognized as a Top Social Impact E-Commerce Brand by Shopify
• Reached 1 million pairs donated milestone in 2023

DivvyUp’s powerful combination of customization, quality, and social good has positioned it as a leading name in the personalized apparel industry. As consumer interest in meaningful gifting continues to grow, DivvyUp is well-positioned to scale its reach while staying true to its mission: to spread smiles, one sock at a time.