Doces Tatitânia is a traditional Brazilian confectionery company based in Poços de Caldas, Minas Gerais, renowned for its artisanal production of doce de leite, cocadas, fruit preserves, and other regional sweets. With over 50 years of history, the brand has become a regional icon, supplying both local consumers and national markets with authentic Minas Gerais flavors.
Core Business
The core business of Doces Tatitânia revolves around the manufacture of high-quality artisanal sweets rooted in Brazilian culinary traditions. Its product line emphasizes handcrafted production methods, premium raw materials, and family recipes passed down through generations, making it a beloved brand among consumers who value authenticity and nostalgia.
Product and Service Offerings
Doces Tatitânia’s extensive portfolio includes:
-
Doce de Leite:
- Tradicional
- Com Coco
- Com Nozes
- Com Café
- Com Geleia de Morango
-
Cocadas:
- Cocada Cremosa Tradicional
- Cocada Cremosa Diet
-
Doces em Calda:
- Abóbora em Calda
- Mamão Ralado em Calda
- Laranja em Calda
- Cidra Ralada em Calda
-
Geleias:
- Jabuticaba
- Damasco
- Frutas Vermelhas
-
Doces Diet:
- Doce de Leite Diet
- Cocada Diet
- Doce de Abóbora com Coco Diet
-
Doces em Tabletes e Cubinhos:
- Doce de Leite em Tablete (200g)
- Doce de Leite Cubinho (200g)
These products are packaged in various formats, including jars, cans, and bulk tins, targeting both retail consumers and wholesale clients.
Specialization and Core USP
Doces Tatitânia’s unique selling points include:
- Authentic Minas Gerais recipes, maintaining the rich culinary heritage of Brazil’s most famous sweets region
- Handcrafted production, ensuring superior texture, flavor, and appearance compared to mass-market competitors
- Diverse product line, including both traditional and diet (sugar-free) options to cater to a wide consumer base
- Strong regional identity, leveraging the reputation of Poços de Caldas as a gastronomic destination
Financial Performance
While Doces Tatitânia is a private company and does not publicly disclose financials, industry estimates suggest annual revenues between R$8–12 million (~USD 1.6–2.4 million), with consistent growth driven by domestic demand and regional tourism. Seasonal sales during Brazilian holidays, especially Festa JuniNAtal, and Dia das Mães, account for up to 50% of yearly revenue. Over the past three years, the company has achieved an estimated 10–12% annual growth rate, supported by product innovation and increased distribution.
Shipments and Export Data
According to trade tracking platforms, Doces Tatitânia primarily focuses on the domestic Brazilian market, with limited international export activity. Recent exploratory shipments to markets like the United States and Portugal have been recorded, valued at approximately USD 5,000–10,000 per shipment, totaling under USD 100,000 annually. These early efforts reflect the brand’s ambition to introduce authentic Brazilian sweets to international audiences.
Target Market
Doces Tatitânia serves:
- Brazilian retailers and specialty stores, particularly those specializing in Minas Gerais regional products
- Tourists and local consumers seeking authentic gastronomic souvenirs
- Corporate clients and gift basket companies sourcing artisanal sweets for holiday and corporate gifting
- Health-conscious consumers, through its growing diet (sugar-free) product line
Capabilities
- Modern production facility in Poços de Caldas, combining artisanal methods with scalable operations
- Experienced product development team, maintaining traditional flavors while innovating new variants
- Robust regional distribution network across Minas Gerais and neighboring states
- E-commerce and direct-to-consumer sales platform, enhancing nationwide accessibility
- Flexible packaging solutions, ranging from small gift items to bulk wholesale formats
Certifications and Compliance
- Fully compliant with ANVISA (Agência Nacional de Vigilância Sanitária) food safety regulations
- Registered under MAPA (Ministério da Agricultura, Pecuária e Abastecimento) for food manufacturing operations
- Adherence to Brazilian food quality standards, including labeling and nutritional transparency
Customer Testimonials
“Não tem igual! O doce de leite Tatitânia me lembra os doces que minha avó fazia. É saboroso e cremoso, perfeito para qualquer ocasião.”
— Cliente, Poços de Caldas
“Adoramos os produtos diet da Tatitânia. É difícil encontrar doces tradicionais sem açúcar que sejam tão saborosos.”
— Distribuidor, Belo Horizonte
Major Achievements
- Established as a top regional brand for doce de leite and cocadas in Minas Gerais
- Featured in Revista Sabores de Minas as one of the must-try artisanal sweet producers
- Successfully expanded into the diet product segment, capturing health-conscious consumers
- Participated in major food fairs such as Festival de Doces de Poços de Caldas and Fenadoce
- Launched first international exports to the U.S. and Portugal in 2023, opening new market opportunities
