Exhibiting at Thaifex - Anuga Asia 2025

Dofreeze LLC is a globally recognized baked snack manufacturer headquartered in Dubai, United Arab Emirates, known for its innovative, high-quality bakery and health-oriented snack products. The company operates under multiple successful brands such as Eurocake, beFIT, Flair, and Delice, offering both branded and private label solutions to customers in over 70 countries.

Company Overview

Founded in 1999, Dofreeze LLC has evolved into one of the Middle East’s largest industrial-scale bakery manufacturers. Under the leadership of Mr. Aamer Fayyaz, the company has built a vertically integrated business model that includes product development, manufacturing, branding, packaging, and international distribution.

The company operates out of its modern facility in Dubai Industrial City, strategically located to access key shipping hubs. Dofreeze’s operations are designed to meet the growing global demand for high-quality, shelf-stable, and health-conscious baked goods.

Product and Service Offerings

Dofreeze’s extensive product lineup is categorized into:

• Bakery Snacks

  • Croissants (chocolate, strawberry, vanilla, plain)
  • Muffins
  • Swiss Rolls
  • Cupcakes
  • Brownies
  • Cookies

• Health & Functional Snacks

  • beFIT Protein Bars
  • beFIT Protein Cakes
  • Keto and Low-Carb Breads
  • Gluten-Free Snack Cakes

• Frozen Dough Products

  • Frozen Pizza Bases
  • Artisan Bread Loaves
  • Burger and Hotdog Buns

• Private Label and OEM

  • Custom bakery solutions for retail chains, airlines, and institutional clients worldwide

The company’s products are sold under its proprietary brands or tailored to customer requirements under private labeling agreements.

Core Specialization and USP

• Innovative R&D: Dofreeze invests significantly in its product development center, crafting healthier and functional bakery alternatives (e.g., high-protein, low-sugar, keto-friendly).
• Global Distribution: Products are available across North America, Europe, Asia, Africa, and MENA regions.
• Shelf Stability: Advanced packaging technology ensures long shelf life without compromising taste or texture.
• Brand Diversification: Multiple specialized brands allow precise targeting across retail, health, and gourmet markets.

Financials and Trade Performance

As a privately held enterprise, Dofreeze does not publicly disclose financials, but available industry data and trade reports highlight:

• Annual Production Capacity: Over 250 million snack cakes and croissants per year
• Export Reach: Active in 70+ countries
• Top Export Destinations: Saudi Arabia, United States, UK, India, Malaysia, and Egypt
• Online Marketplace Expansion: Eurocake and beFIT products are available on platforms like Amazon, Noon, and Carrefour Online

According to UAE’s industrial export registries and global trade platforms, Dofreeze is one of the top five bakery product exporters from the Gulf Cooperation Council (GCC) region.

Target Market

Dofreeze serves a wide range of clients including:

• Supermarkets and hypermarkets
• Health and wellness retail chains
• Convenience stores and gas station outlets
• Airlines and inflight catering
• School canteens and institutional buyers

Its multichannel marketing strategy and customized packaging formats cater to diverse buyer needs globally.

Capabilities

• Manufacturing Facility: Fully automated, ISO-certified factory with cutting-edge baking and packaging lines
• R&D and Quality Control: In-house lab for product development and continuous sensory testing
• Logistics: Temperature-controlled warehousing and global freight partnerships

Certifications and Compliance

Dofreeze maintains rigorous international standards, including:

• ISO 22000 – Food Safety Management System
• HACCP Certified
• BRC Global Standard for Food Safety
• Halal Certification
• FDA Registration (for export to the U.S. market)

These certifications allow seamless export to regulated markets and ensure trust among retail and institutional buyers.

Customer Testimonials

“Dofreeze provides top-tier quality at unmatched scale. Their Eurocake brand is a staple in our MENA retail outlets.”
— Category Manager, Regional Supermarket Chain

“We partnered with Dofreeze for a keto-friendly product line under private label. The results exceeded expectations in both quality and packaging.”
— CEO, Health Foods Distributor, UK

Achievements

• Winner of Gulf Capital SME Awards for Exporter of the Year
• Official Bakery Partner of Dubai Expo 2020
• Recognized by Dubai Chamber of Commerce for excellence in international trade
• First to Launch Protein Cakes in MENA Market under the beFIT brand

Dofreeze LLC stands as a flagship enterprise in the baked snacks and functional foods industry, with robust manufacturing, reliable global distribution, and a strong reputation for quality, innovation, and brand excellence.