Exhibiting at International Food & Drink Event (IFE) 2025

Doughboys Pizza, based in Reading, United Kingdom, is a fast-growing premium frozen pizza brand offering restaurant-quality, handcrafted pizzas designed for home enjoyment. Founded with a mission to revolutionize the frozen pizza market, Doughboys blends artisanal Italian baking techniques with modern convenience, delivering pizzas that feature slow-fermented dough, authentic Italian ingredients, and stone-baked finishes. The company has rapidly gained traction across both e-commerce and retail channels in the UK.

Core Business & Product Portfolio

Doughboys Pizza specializes in the manufacture and distribution of high-quality, ready-to-bake and DIY pizza products. Their offerings include:

• Frozen Pizzas:

  • Classic Margherita
  • Prosciutto & Mushroom
  • Spicy Salami
  • Veggie Giardino

• DIY Pizza Kits:

  • Salami Milano Pizza Kit
  • Spicy Salami Pizza Kit
  • Italian Pepperoni Pizza Kit
  • Classic Margherita Pizza Kit
  • Vegan Margherita Pizza Kit

• Pizza Bases:

  • Signature 12" Italian Pizza Base

Each pizza is handmade, using 72-hour cold-fermented dough, San Marzano-style tomato sauce, and Fior di Latte mozzarella. The company emphasizes natural ingredients and authentic preparation methods.

Specialisation and Unique Strengths

• 72-Hour Dough Fermentation: Provides authentic texture and taste, mimicking Italian pizzerias.
• Artisan Handcrafted Process: Each pizza is stretched and topped by hand, ensuring individuality and quality.
• Clean Label Philosophy: No preservatives, artificial additives, or hydrogenated oils.
• Flexible Product Formats: Offering both fully assembled frozen pizzas and customizable DIY kits for interactive cooking experiences.

The combination of quality, convenience, and customization appeals to a wide demographic—from busy professionals to gourmet food lovers and families.

Financial Performance & Market Penetration

Though privately held and not publicly disclosing revenue figures, Doughboys has demonstrated rapid growth in both direct-to-consumer and retail distribution:

• Products listed on Ocado, Amazon UK, and various independent food retailers.
• Year-on-year growth estimated at 65–75% (based on distribution expansion and digital footprint).
• Direct-to-consumer eCommerce sales through its Shopify-powered platform have seen significant upticks, particularly during holiday seasons and lockdown periods.

The company continues to expand its reach with growing interest from UK food distributors and hospitality partners.

Export and Shipment Activity

While primarily UK-focused, Doughboys is actively exploring international expansion opportunities:

• Initial export interest from Ireland and the Netherlands has been recorded via B2B inquiry channels.
• Offers chilled/frozen B2B packaging suitable for retail and foodservice distribution.
• Regular domestic shipping handled via DPD with climate-controlled packaging to preserve freshness.

The company is positioning itself as a scalable export-ready brand with international aspirations.

Certifications & Compliance

• FSA UK compliant production facilities
• Products made in a SALSA-approved environment (Safe And Local Supplier Approval)
• Vegetarian Society Approved for applicable SKUs
• Use of ingredients sourced from certified Italian suppliers for authenticity and quality

These certifications support Doughboys' mission of transparency and quality assurance for both consumers and partners.

Market Positioning & Target Audience

Doughboys targets a cross-section of quality-conscious consumers, including:

• Premium retail shoppers looking for elevated frozen food options
• Busy professionals seeking convenience without compromising flavor
• Families interested in interactive DIY meals
• Vegan and vegetarian consumers, with dedicated meat-free kits

Positioned between artisanal pizza restaurants and mass-market frozen pizza brands, Doughboys delivers a premium, accessible product that bridges quality and ease-of-use.

Operational Capabilities

• In-house manufacturing and packaging facility in Reading, UK
• Scalable production infrastructure with batch-based quality control
• Cold chain logistics partnerships for national distribution
• Capacity for white-label production and co-branding opportunities

Their operations are optimized for flexibility—enabling product innovation while maintaining consistent quality standards.

Marketing & Brand Recognition

• Strong social media engagement, especially on Instagram and TikTok
• Featured in UK food blogs and influencers' content promoting independent frozen food brands
• Positive reviews on Amazon and eCommerce platforms citing restaurant-quality flavor and dough texture

Doughboys has cultivated a loyal following by emphasizing transparency, craftsmanship, and digital-first customer engagement.

Recognitions and Retail Highlights

• Named as one of the "Top Artisan Frozen Pizza Brands to Watch" by UK food retail analysts
• Doughboys DIY Pizza Kits featured in The Independent’s Best Pizza Kits 2022
• Active collaborations with influencers and chefs to co-create limited edition flavors

The brand's combination of artisan methods and eCommerce accessibility positions it for continued expansion in the premium frozen foods sector.

With authentic Italian processes, scalable UK operations, and a fast-growing customer base, Doughboys Pizza is redefining what frozen pizza can be—convenient, gourmet, and handcrafted.