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Draft Top 3.0 Review

Draft Top Lift Product Review

Draft Top Beer Can Opener First Time User Experience

Product Offerings

Products:

Can Openers: Draft Top Original, Draft Top Lift, Draft Top Pro

Accessories: Can Clips, Gift Boxes

Draft Top, Inc. is a U.S.-based consumer product manufacturer known for its innovative, patented can-opening tools designed to enhance beverage experiences by safely removing the top of aluminum cans. Founded by a team of engineers and entrepreneurs, Draft Top gained national attention after its successful appearance on Shark Tank Season 12, where it secured an investment offer, catalyzing its rapid growth.

Core Business

Draft Top’s primary focus lies in the design and manufacture of handheld tools that remove the tops of beverage cans, turning them into open-top vessels. The company’s flagship products, including the Draft Top Original, Draft Top Lift, and the professional-grade Draft Top Pro, target a niche but expanding market of beverage enthusiasts, bartenders, event organizers, and hospitality venues looking to elevate drink presentation and flavor.

Product Offerings

  • Draft Top Original – The inaugural product designed to remove the top of most standard 12-16 oz aluminum beverage cans.
  • Draft Top Lift – An upgraded version offering improved ergonomics and cleaner removal functionality.
  • Draft Top Pro – Built for commercial use, offering high durability for bars and event use.
  • Accessories – Including can clips and custom gift boxes, tailored for personalization and gifting.

Specialization and USP

Draft Top’s unique value proposition lies in its patented rotary cutting mechanism which creates a smooth edge, eliminating the sharpness associated with traditional can openers. This enhances aroma release and presentation, offering a near-glass drinking experience straight from the can.

Financials

While Draft Top is a private company and does not publicly disclose detailed financials, the Shark Tank deal valued the company at approximately $3 million during its televised appearance. Since then, the company has experienced significant revenue growth through both direct-to-consumer (DTC) and wholesale channels, leveraging platforms like Amazon, its own eCommerce store, and retail partnerships.

Shipment Data

According to data available on platforms like ImportYeti, Draft Top has completed over 120 inbound international shipments from suppliers in China and Taiwan, particularly for tool parts and packaging materials, between 2020 and 2024. The company also maintains robust outbound shipment operations for fulfilling eCommerce orders across the U.S. and internationally.

Target Market

Draft Top targets:

  • Beverage enthusiasts (craft beer, canned cocktails)
  • Hospitality venues (bars, event caterers)
  • Gifting market (custom engravings for holidays, weddings)
  • Outdoor/recreational consumers (tailgating, camping)

Capabilities

  • Patented Product Design – Proprietary tech distinguishes it from generic can openers.
  • High-Volume Fulfillment – Efficient eCommerce fulfillment through partnerships and 3PL.
  • Customization – Offers laser engraving for corporate gifts and personal use.
  • Scalable Manufacturing – Leveraging global suppliers for tooling and assembly.

Certifications & Compliance

  • Patents: Multiple U.S. utility patents granted for its unique mechanism (e.g., US10710962B2).
  • FDA Compliance: All materials in contact with beverages are FDA-compliant and food-safe.
  • Packaging: Environmentally responsible packaging adhering to U.S. compliance standards.

Customer Testimonials

Draft Top has received overwhelmingly positive feedback on platforms like Amazon and YouTube:

“Changed the way I enjoy beer. The aroma and taste feel totally different once the top is off!” – Verified Amazon Buyer
“Great for bar use—makes serving canned cocktails a better experience.” – YouTube review by Matt Zion

Major Achievements

  • Shark Tank Appearance (2021): Secured investment offer and gained mass market exposure.
  • Amazon Best Seller: Frequently ranked in the top 100 in the 'Bar Tools' category.
  • Partnership with Fanatics: Launched branded versions for NFL and MLB, merging utility with sports fandom.
  • Over 300,000 units sold as of Q1 2024, based on Amazon and internal reports.

Draft Top, Inc. continues to innovate within its category, appealing to consumers seeking functionality, novelty, and an elevated beverage experience. Its ongoing product development and strong DTC model position it well for expansion in both domestic and international markets.