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Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

3837
ExCeL London
17 Mar - 19 Mar, 2025

Product Offerings

Products:

Flavored Sparkling Alpine Water: Lemon, Raspberry, Peach, Lime

Drink CANS Czech s.r.o., operating under the brand name CANS, is a premium beverage company based in Prague, Czech Republic, specializing in canned sparkling alpine water infused with natural fruit flavors. Positioned at the intersection of wellness, sustainability, and modern lifestyle, CANS is redefining the sparkling water market in Central Europe and beyond.

Core Business

CANS is focused on the production and distribution of flavored sparkling alpine water in eco-conscious packaging. Leveraging the purity of Czech alpine water sources, the company delivers a refreshment experience that is both health-oriented and environmentally responsible. The business is structured around the manufacturing of canned beverages for retail and hospitality markets, with a focus on design-led, sustainable, and functional products.

Product and Service Offerings

CANS offers a compact but high-impact product range that includes:

  • Flavored Sparkling Alpine Water in 330ml cans:
    • Lemon
    • Raspberry
    • Peach
    • Lime

These beverages contain no added sugar, are vegan-friendly, and made with 100% natural flavors. The branding is centered around minimalism and vibrant fruit cues, making the product highly shelf-attractive in both physical and digital retail environments.

Specialisation and USP

CANS sets itself apart in the functional beverage segment through:

  • Sourcing of high-quality alpine water from protected springs
  • Natural flavoring without artificial sweeteners or preservatives
  • Zero sugar, zero calories: Ideal for health-conscious consumers
  • Fully recyclable aluminum cans, aligning with the brand’s sustainability ethos
  • Premium lifestyle branding designed to appeal to modern consumers and hospitality markets

Financial Strength

As a privately held startup-level business, CANS does not publicly disclose its financial data. However, market indicators suggest strong early-stage growth, driven by rising consumer demand for low-calorie, carbonated alternatives and sustainable beverage solutions. The brand has begun forming regional distribution partnerships and participating in niche food & beverage expos in the EU.

Shipment and Export Records

While detailed export data is limited due to the company’s recent emergence, early indicators from trade activity and retail listing data show:

  • Active distribution in the Czech Republic, Slovakia, Austria, and Germany
  • Pilot export shipments to Scandinavia and the Baltics
  • High interest from specialty retailers and cafes focusing on wellness beverages

Platforms like Trademo and Volza show a handful of recorded cross-border shipments, predominantly in Q2 and Q3 of 2023.

Target Market

CANS targets a rapidly growing consumer segment interested in:

  • Health & Wellness: Individuals seeking sugar-free, clean-label hydration
  • Urban Millennials and Gen Z: Drawn to minimalist, design-forward branding
  • Eco-conscious buyers: Motivated by sustainable packaging
  • Hospitality and boutique retail: High-end cafes, hotel minibars, and wellness centers

Capabilities

  • Modern canning facility with capacity to scale for EU-wide distribution
  • Strong R&D orientation for expanding flavor offerings
  • D2C-ready supply chain with support for e-commerce fulfillment
  • Branding and marketing assets developed in-house for agile go-to-market execution

Certifications and Compliance

  • Compliant with EU beverage manufacturing and labeling regulations
  • Eco-friendly packaging initiative aligned with EU Green Deal guidelines
  • Ingredients approved for natural origin and vegan labeling

Customer Testimonials

“The raspberry flavor is incredibly refreshing, and knowing it's calorie-free makes it even better.”
– Verified Customer Review, Prague Café Retailer

“Stylish, sustainable, and subtle in taste—CANS is what today’s drinks should be.”
– Lifestyle Blogger, Czech Republic (Instagram Collaboration)

Major Achievements

  • Featured in Czech Design Week 2023 for product aesthetics and branding
  • Shortlisted in Best New Beverage Product at World Beverage Innovation Awards
  • Secured initial retail placements in premium fitness chains and wellness spas
  • Recognized by regional food magazines for design excellence and flavor innovation

CANS continues to scale its brand footprint across Europe with a clear focus on health, aesthetics, and sustainability. It represents a new wave of consumer-centric beverage companies built for a wellness-driven generation.