Exhibiting at International Food & Drink Event (IFE) 2025

Nordic Boba ApS, based in Aarhus, Denmark, is a specialized manufacturer and private label supplier of premium popping boba — a fast-growing segment in the bubble tea and beverage topping industry. With a firm focus on innovation, customization, and quality, Nordic Boba is the first of its kind in Scandinavia to offer tailor-made boba products for foodservice operators, retail chains, and international beverage brands.

Core Business and Product Portfolio

Nordic Boba develops and supplies a wide array of popping boba (juice-filled spheres) that burst in the mouth, adding a fun and flavorful texture to beverages and desserts. Their portfolio is structured to serve both bulk supply and private label packaging needs.

Key product categories include:

• Standard Popping Boba Flavours

  • Strawberry
  • Mango
  • Peach
  • Kiwi
  • Cherry
  • Passion Fruit
  • Apple
  • Blueberry
  • Pomegranate
  • Lime
  • Tutti Frutti
  • Rose Lychee

• Custom Recipe Development

  • Clients can create signature popping boba flavors and colors
  • Includes R&D collaboration, sample prototyping, and full formulation

• Private Label Solutions

  • Full-service OEM capabilities
  • Custom branding, labelling, and packaging formats for retail or foodservice
  • MOQ-based tiered pricing for startups to large chains

Their production adheres to high food safety standards, with formulations suitable for bubble tea chains, frozen yogurt outlets, dessert cafés, cocktail bars, and fast-casual restaurant groups.

Specialisation and USP

As a niche European player, Nordic Boba’s uniqueness lies in its customizable, small-batch production model backed by scalable capacity. Their unique selling propositions include:

• Tailored boba production for brand differentiation
• Pan-European logistics network from Denmark with quick turnaround
• Preservative-free and vegan-friendly options
• Scandinavian quality standards with global flavor appeal
• In-house flavor innovation lab for product development

Unlike large Asian suppliers, Nordic Boba provides flexible MOQ and white-labelling for European clients, helping brands launch new SKUs faster and at lower risk.

Market Reach and Distribution

Though founded recently, Nordic Boba has rapidly expanded its footprint across Europe:

• Distribution reach in Denmark, Germany, Sweden, Netherlands, UK, and Finland
• Supplies to bubble tea shops, wholesalers, private label brands, and frozen dessert chains
• Emerging presence in retail ready-to-drink formats and cocktail bars

Performance indicators:

• Supplied to over 120 commercial clients in 2023
• Delivered more than 500,000 units of popping boba jars and foodservice pouches
• 35% of clients opt for custom flavor formulations
• Export growth rate of 60% YoY (2022–2023)

Target Market

Nordic Boba’s products cater to:

• Bubble tea chains and startups
• Frozen yogurt and dessert bars
• Hotels, bars, and beverage mixologists
• Retail private label beverage brands
• Distributors and importers in the foodservice sector

Their offerings are particularly attractive to clients looking for customizability, rapid turnaround, and European food safety compliance.

Capabilities and Manufacturing Infrastructure

Nordic Boba operates out of a dedicated production and fulfilment facility in Aarhus, designed for scalability and efficiency.

Key operational strengths:

• Batch-level customization (starting from as low as 100kg)
• In-house lab for R&D and flavor testing
• EU-standard packaging lines (jars, foodservice pouches, sachets)
• Private label design team for label compliance and branding
• Cold chain logistics and direct shipping to over 10 EU countries

All products are shelf-stable, with options for refrigerated or ambient formats.

Certifications and Compliance

Nordic Boba operates under strict European food production regulations:

• HACCP-compliant manufacturing facility
• EU food safety and labelling compliance
• Vegan and allergen-free options
• Custom formulation documentation and traceability protocols

The company also supports sustainable production by using eco-friendly packaging materials and minimal-waste processes where feasible.

Customer Testimonials and Industry Reception

Nordic Boba has earned strong praise for both quality and responsiveness:

“Excellent quality with just the right burst — our customers love the mango and kiwi variants.”
— Beverage Manager, Bubble Tea Chain, Germany

“As a cocktail bar, we needed a premium product that fits our visual aesthetic. Nordic Boba delivered.”
— Bar Owner, Copenhagen

“We launched our private label boba drinks with their help — from product to packaging in less than 6 weeks.”
— Food & Beverage Startup, Netherlands

Major Achievements

• First Danish-based popping boba manufacturer and brand
• Developed 15+ proprietary flavor profiles for custom clients
• Introduced Europe’s first rose lychee and tutti frutti popping boba
• Featured in regional food expos and innovation showcases
• Built a private label program adopted by multiple Nordic beverage brands

Strategic Vision

Nordic Boba aims to scale its influence and market reach by:

• Expanding into Middle Eastern and North American export channels
• Launching a consumer-facing e-commerce platform
• Introducing sugar-free and functional popping boba options
• Building strategic alliances with beverage co-packers and RTD brands
• Securing additional certifications (IFS, BRCGS) to support multinational partnerships

With its emphasis on creativity, clean-label innovation, and European manufacturing excellence, Nordic Boba is redefining the future of boba consumption in the West — one flavor burst at a time.