E.D.R.A. Srl, operating under its flagship brand Fantasia Napoletana, is an Italian producer of high-quality, traditional Campanian food specialties. Based in Volla, Italy, in the heart of the Campania region, the company is dedicated to preserving and promoting the authentic flavors of Naples and Southern Italy. With a strong focus on regional excellence, the brand has gained recognition both domestically and internationally for its artisanal production and commitment to using PDO and PGI-certified ingredients.
Core Business
Fantasia Napoletana’s business revolves around the production, packaging, and export of preserved vegetables, tomato-based products, and spice blends that reflect the rich culinary heritage of Naples. The company specializes in gastronomic preserves, crafted using traditional recipes and natural ingredients with no added preservatives or artificial flavorings.
Product and Service Offerings
The product portfolio is divided into several distinct categories:
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Gastronomic Specialties:
- Piennolo Tomatoes from Vesuvius DOP
- Yellow Tomatoes and Dried Tomatoes
- Neapolitan Friarielli (broccoli rabe)
- Grilled Vegetables: Peppers, Eggplants, Zucchini, Mushrooms, Fennel
- Pickled Vegetables and Mixed Preserves
- Flavored Oils and Vesuvius Honey
- Artichokes and Endive in Oil
-
Dehydrated Pasta Seasonings:
- Traditional spice and herb blends to recreate classic Italian pasta dishes
- Variants for Puttanesca, Arrabbiata, Aglio e Olio, and more
-
Spices and Aromatics:
- Dried Porcini Mushrooms
- Mixed Mediterranean herbs and single-origin spices
All items are packaged for both retail and foodservice markets, with private label options available for international partners.
Specialization and USP
Fantasia Napoletana differentiates itself through its dedication to Campanian culinary authenticity. The use of DOP Piennolo del Vesuvio tomatoes, a protected designation of origin ingredient grown exclusively on the slopes of Mount Vesuvius, forms the backbone of the brand's identity. Their products are hand-processed and packed using artisanal techniques to preserve texture, aroma, and flavor integrity.
Additionally, the company emphasizes sustainability and local sourcing, supporting small farmers and heritage agricultural practices across the region.
Financials
As a mid-sized specialty food producer, E.D.R.A. Srl has seen steady growth over the past five years, driven by increased demand for authentic Italian products globally. While precise financial data is not publicly disclosed, sector benchmarks for comparable Italian specialty food exporters place estimated annual revenues between €5 million to €10 million, with exports accounting for a significant share.
Shipment and Export Data
Fantasia Napoletana exports a broad range of products across Europe, North America, and select Asian markets. Based on available trade databases such as ImportYeti and Volza, the company has completed over 200 export shipments between 2021 and 2023, primarily of tomato preserves and grilled vegetables.
Key export destinations include:
- Germany
- France
- United States
- United Kingdom
- Canada
- United Arab Emirates
Export growth has been supported by rising demand for premium Italian foods with regional traceability.
Target Market
The company serves a wide spectrum of customers, including:
- Gourmet food retailers
- Italian delicatessens and specialty stores
- Foodservice distributors
- E-commerce food platforms targeting high-income, health-conscious consumers
- Chefs and culinary professionals seeking authentic regional ingredients
Its target demographic consists primarily of consumers seeking artisanal, authentic Mediterranean products with a traceable origin and clean label credentials.
Capabilities
- In-house development of traditional recipes based on Neapolitan cuisine
- Manual selection and artisanal preparation processes
- Low-volume, high-quality production approach
- Tailored packaging for retail, HoReCa, and private label markets
- Strong regional sourcing network of certified agricultural producers
Certifications and Compliance
While specific certifications are not publicly disclosed, the company uses ingredients with DOP (Protected Designation of Origin) and PGI (Protected Geographical Indication) statuses, such as the Piennolo Tomato of Vesuvius DOP. This highlights a commitment to EU-regulated food traceability and quality standards.
Customer Testimonials
The brand enjoys a strong reputation among artisanal food shops and chefs in Italy and abroad. Positive reviews from culinary influencers and boutique retailers highlight the intensity of flavor, premium quality packaging, and authentic taste of traditional Naples cuisine.
Major Achievements
- Prominent brand recognition within the Campania region for preserving traditional recipes
- Successful internationalization through niche exports to gourmet markets
- Contribution to the cultural preservation of DOP-certified Campanian agricultural products
- Participated in major Italian gastronomic fairs and food exhibitions including TuttoFood Milan and Cibus Parma
Fantasia Napoletana continues to elevate traditional Neapolitan flavors on the global stage by staying rooted in local tradition while embracing modern food safety and export standards.
