Exhibiting at Asia Fruit Logistica 2025

The Egypt Expo & Convention Authority (EECA) is the official governmental body responsible for organizing, managing, and hosting international trade fairs, exhibitions, and conferences in Egypt. As the exhibition arm of the Ministry of Trade and Industry, EECA serves as the national platform for showcasing Egypt’s industrial, commercial, and economic capabilities to local and international audiences. Located in Nasr City, Cairo, EECA manages one of the region’s largest exhibition complexes—the Cairo International Convention & Exhibition Center (CICC).

Company Background

Established under the Ministry of Trade and Industry, EECA has played a central role in Egypt's trade and exhibition ecosystem for over five decades. The authority was formed to promote Egyptian industries, attract foreign investment, and foster regional and international business collaboration through large-scale trade events and exhibitions.

Operating from the centrally located CICC in Cairo, EECA provides end-to-end facilities and services for government, private sector, and international clients looking to host exhibitions, conventions, and large public events. The organization is known for its longstanding management of the Cairo International Fair, one of the oldest and most recognized trade shows in the MENA region.

Core Business Activities

• Trade Fair and Exhibition Management: Planning and execution of large-scale, multi-sector exhibitions for national and international audiences.
• Venue Operations: Management of Cairo International Convention & Exhibition Center (CICC), including event spaces, conference halls, and pavilions.
• International Event Hosting: Organizing participation of Egypt in international fairs and supporting foreign delegations visiting Egypt for business.
• Government Partnerships: Coordination with ministries, public institutions, and export councils to support Egypt’s commercial diplomacy and investment promotion.

Product and Service Offerings

EECA offers a range of services to exhibitors, event organizers, and attendees:

• Cairo International Fair:

  • Multi-sector B2B and B2C exhibition
  • Over 1,000 exhibitors and 1 million+ visitors annually
  • Organized annually since 1956

• Sector-Specific Trade Shows:

  • Furniture, textiles, electronics, automotive, agriculture, and construction industries
  • Hosted across CICC’s various pavilions

• International Delegation Services:

  • Booth rental, logistics, customs facilitation, and translation
  • Export showcase support for Egyptian manufacturers

• Facility Rentals:

  • Exhibition halls, conference centers, outdoor fairgrounds
  • Equipped with lighting, HVAC, Wi-Fi, and digital signage

• Technical and Promotional Support:

  • Event planning and PR support
  • Marketing via print, TV, and digital media
  • Vendor management and protocol arrangements

Unique Selling Proposition

• Government Backing: Operates under Egypt’s Ministry of Trade and Industry, giving it unparalleled institutional support.
• Strategic Location: Based in the heart of Cairo, at one of the largest exhibition centers in North Africa.
• Historical Reputation: Over 65 years of experience in international trade show management.
• Comprehensive Facilities: Indoor halls and outdoor exhibition space covering over 30,000 m².

Financial and Market Insights

While EECA does not release commercial revenue reports due to its governmental status, several performance indicators are publicly recognized:

• Cairo International Fair Statistics (Recent Editions):

  • Visitors: Over 1 million
  • Participating Countries: 30+
  • Exhibiting Companies: Over 1,000
  • Exhibition Area Utilized: 30,000 m²

• Other Events:

  • 20+ international exhibitions hosted annually
  • Strong partnership with COMESA and African Trade Bodies

These figures demonstrate EECA’s role as a central economic engine in Egypt’s exhibition industry.

Shipment and Infrastructure Data

• CICC Facilities:

  • Main Exhibition Hall: 10,000 m²
  • Additional Pavilions: Halls 1–5, ranging from 1,500–5,000 m²
  • Conference Auditorium: 2,500 seats
  • Logistics Support: On-site customs clearance, freight forwarding, and exhibition construction

• Annual Operational Metrics:

  • Over 80 national and international events hosted
  • 400,000+ m² of space rented to organizers and exhibitors annually

Target Markets

EECA serves a wide range of market segments:

• Government Ministries and Agencies
• National Export Councils
• Chambers of Commerce
• International Trade Organizations
• Private Sector Manufacturers and Exporters
• Event Organizers and PR Agencies

It also supports foreign embassies and trade delegations looking to enter or explore the Egyptian market.

Operational Capabilities

• Event Management Teams: End-to-end service from venue setup to visitor management
• Vendor Coordination: Catering, security, furniture, and AV services
• Digital Registration and Access Control
• Multi-language Support Services

EECA is equipped to host single-day forums to multi-week international fairs with thousands of participants.

Certifications and Compliance

EECA operates under government-mandated regulations and is aligned with:

• Egyptian General Authority for Exhibitions Protocol
• Health and Safety Standards for Public Events
• International Trade Show Compliance (including UFI–approved practices for recognized trade events)

The CICC has also been subject to regular infrastructure audits and improvements in line with global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry benchmarks.

Customer Testimonials

“EECA offers unparalleled logistics and event support. The Cairo International Fair has become a must-attend for our buyers.” — Regional Export Council Member

“As a government-backed organizer, EECA delivers the scale, security, and professionalism needed for international showcases.” — Event Organizer, Dubai

Achievements

• Organized 55+ Editions of Cairo International Fair — among the longest-running trade events in the Arab world.
• Hosted Global Delegations from over 40 countries in 2023 alone.
• Infrastructure Expansion: Upgraded exhibition halls and digital registration systems post-2020.
• Strategic Trade Partnerships: MoUs signed with African and Arab exhibition bodies to promote intra-regional trade.

The Egypt Expo & Convention Authority continues to play a vital role in enhancing Egypt’s trade promotion agenda, providing a platform where industries meet, deals are signed, and partnerships are forged.