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Exhibiting at International Food & Drink Event (IFE) 2025

2830, 2810
ExCeL London
17 Mar - 19 Mar, 2025

Media Gallery

Australian Innovation & Sustainability - Australian Trade and Investment Commission (Austrade)

Michael Helleman - Head of Asia-Investment; Australian Trade and Investment Commission

Product Offerings

Product Categories:

investment facilitation, tourism support, Information Technology and Software, education promotion, Consulting and Professional Services, Financial and Insurance Services, Trade and Investment Services, export promotion, Services

Products:

Trade Promotion: Assisting Australian businesses in exporting goods and services

Investment Attraction: Facilitating foreign direct investment into Australia

Market Insights: Providing intelligence on international markets

Networking: Connecting Australian businesses with international partners

Product Gallery:

Nutworks

Nutworks

Nature One Dairy

Nature One Dairy

Australia's Manuka

Australia's Manuka

Australian Tea Masters

Australian Tea Masters

The Australian Trade and Investment Commission, commonly known as Austrade, is the Australian Government’s premier agency responsible for advancing Australia’s international trade, investment, and education engagement. With a strong presence in London and across the United Kingdom, Austrade plays a pivotal role in facilitating connections between Australian businesses and international markets through its dedicated Australian Pavilion programs and trade missions.

Core Business

Austrade operates globally to:

  • Promote Australian exports across diverse industry sectors
  • Attract foreign direct investment (FDI) into Australia
  • Support Australia’s international education sector
  • Provide critical market intelligence and business introductions

The Australian Pavilion—an Austrade initiative—serves as a strategic platform to showcase Australian innovation, food and beverage products, sustainability solutions, and high-quality manufacturing at major international trade fairs and expos, including those in the United Kingdom.

Product and Service Offerings

Austrade delivers a comprehensive suite of services for Australian and international stakeholders:

  • Trade Promotion: Organizes national pavilions at global expos (e.g., IFE London, Food and Drink Expo) where Australian businesses can exhibit under the unified “Brand Australia” identity
  • Investment Facilitation: Identifies and supports investment-ready projects across Australian sectors, including agribusiness, clean energy, fintech, and health
  • Market Intelligence: Offers detailed economic, regulatory, and competitor insights to guide businesses in expanding globally
  • Networking and Matchmaking: Hosts B2B meetings, site visits, and virtual business briefings to connect Australian exporters with UK buyers, importers, and distributors

Austrade’s UK office in London supports both inbound and outbound engagement between the two Commonwealth nations.

Specialisation and Unique Selling Proposition (USP)

Austrade’s USP lies in its government-backed, globally integrated approach to fostering economic partnerships and trade expansion. Unique strengths include:

  • Extensive global footprint with over 80 offices in 48 countries
  • Government-to-government and business-to-business access
  • Detailed sector-specific opportunity assessments
  • In-market expertise with bilingual trade commissioners
  • Support across all export-readiness levels, from SMEs to large enterprises

The Australian Pavilion initiative enables exporters to benefit from shared branding, increased visibility, and coordinated buyer outreach during international trade events.

Financials and Growth

As a government agency funded by the Australian Government Department of Foreign Affairs and Trade (DFAT), Austrade operates within a fixed budget:

  • 2023–24 allocated budget: AUD $213.3 million
  • Over 3,500 Australian businesses supported annually through its export services
  • Active support of more than 400 foreign investment projects into Australia
  • Delivered market entry assistance across 100+ international exhibitions, forums, and trade delegations in 2023

Austrade’s return on investment is measured in terms of export sales growth, job creation, and increased bilateral economic ties.

International Trade Engagement (UK Focus)

Austrade’s UK presence includes:

  • Participation in UK-based trade expos such as IFE London, London Wine Fair, and Futurebuild
  • Organization of Australian Pavilion programs featuring exporters in agrifood, wine, tech, and services
  • Hosting of Australia-UK business dialogues to strengthen post-Brexit economic cooperation
  • Leveraging the Australia-UK Free Trade Agreement (A-UKFTA) to fast-track market access for Australian businesses

The London office acts as a key contact point for UK firms seeking Australian partners and for Australian exporters targeting the UK retail, wholesale, and HORECA sectors.

Target Market

Austrade works with a range of stakeholders including:

  • Australian exporters in food and beverage, advanced manufacturing, renewable energy, health and biotech, and digital solutions
  • UK importers, distributors, and buyers seeking premium Australian goods
  • International investors looking to establish or expand operations in Australia
  • Australian education institutions aiming to promote study programs to international students

The Australian Pavilion program specifically targets SMEs and first-time exporters looking to build brand recognition and market presence.

Capabilities

Austrade offers comprehensive capabilities to support international business growth:

  • Export strategy consultation and readiness assessment
  • Trade show co-funding and exhibit coordination
  • Market access and regulatory guidance
  • Digital tools including the Austrade Export Market Finder and Export Help portal
  • Sector-specific opportunity reports and webinars

These services help businesses accelerate international expansion with reduced risk and cost.

Certifications and Compliance

As a government entity, Austrade complies with:

  • Australian Government Department of Finance and Treasury guidelines
  • Freedom of Information Act 1982 (Cth)
  • Public Governance, Performance and Accountability Act 2013
  • Australian Privacy Principles (APPs) for data handling

Austrade also collaborates with standards bodies like FSANZ and DAFF to ensure that exporters meet the necessary international compliance protocols.

Customer Testimonials

“Being part of the Australian Pavilion at IFE London gave us instant credibility. Buyers saw the branding and knew we were backed by the Australian Government.”
CEO, Australian Premium Food Brand

“Austrade’s support in helping us navigate post-Brexit trade requirements was invaluable. Their local insight and contacts in the UK food distribution network made all the difference.”
Export Manager, Australian Health Beverage Company

Major Achievements

  • Spearheaded Australian business delegations to over 50 global expos in 2023
  • Supported successful UK launches of over 100 Australian brands in the food, wine, and FMCG sectors
  • Facilitated $4.8 billion in foreign direct investment into Australia in FY 2022–23
  • Key implementation partner for the Australia-UK Free Trade Agreement
  • Recognized internationally for its TradeStart network and Women in Export initiatives

Austrade and its Australian Pavilion program continue to be vital vehicles for connecting Australian excellence with global opportunity, fostering enduring economic partnerships with the United Kingdom and beyond.