The Commission for the Promotion of Peruvian Exports and Tourism (PROMPERÚ) is the official government agency of Peru responsible for promoting the country’s exports, tourism, and investment opportunities at an international level. Headquartered in San Isidro, Lima, PROMPERÚ plays a strategic role in strengthening the global competitiveness of Peruvian goods and services, while also positioning the nation as a world-class travel destination and reliable investment hub.
Core Mission
PROMPERÚ operates under the Ministry of Foreign Trade and Tourism (MINCETUR) and is mandated to promote and enhance Peru’s commercial presence worldwide. It connects Peruvian businesses with global markets, drives inbound tourism, and facilitates foreign direct investment (FDI) through coordinated public-private initiatives and international campaigns.
Key Functional Areas
1. Export Promotion
- Market Intelligence and Training: Assists over 10,000 Peruvian SMEs annually with export readiness, market access, and logistics guidance.
- Trade Fairs and Missions: Organizes and sponsors Peruvian participation in key trade shows such as ANUGA, SIAL, Expoalimentaria, and Fruit Logistica.
- Sectoral Support: Focus areas include agribusiness, textiles, fisheries, mining services, technology, and handicrafts.
- Business Matchmaking Platforms: Hosts B2B events and virtual business roundtables linking Peruvian exporters with international buyers.
2. Tourism Promotion
- Inbound Tourism Marketing: Through the Marca Perú (Peru Brand), campaigns such as "Peru, Empire of Hidden Treasures" and "Peru, the Richest Country in the World" target North America, Europe, and Asia.
- MICE Tourism Promotion: Promotes Peru as a destination for meetings, incentives, conferences, and exhibitions with venues in Lima, Arequipa, and Cusco.
- Strategic Alliances: Collaborates with international airlines, tour operators, and OTAs to boost tourist arrivals.
- Heritage and Adventure Tourism: Promotes World Heritage Sites such as Machu Picchu and new circuits including the Amazon and Andes trekking routes.
3. Investment Promotion
- Sectoral Investment Guides: Produces detailed reports and data on investment opportunities in agribusiness, renewable energy, mining, infrastructure, and tourism.
- FDI Facilitation: Connects foreign investors with Peruvian government agencies and private stakeholders for streamlined investment processes.
- Public-Private Partnerships (PPP): Supports infrastructure and public service investment through transparent bidding and concession mechanisms.
Strategic Branding and Global Campaigns
PROMPERÚ leads Peru’s international nation branding strategy through the Marca Perú, a multi-sector promotional identity used across tourism, trade, and culture.
- Launched: 2011
- Brand Reach: Used in over 30 countries through embassies, trade offices, and campaigns.
- Recognition: Awarded several international marketing and brand identity awards for its creativity and effectiveness.
Performance and Impact (Latest Available Data)
- Tourist Arrivals (2023): Over 2.5 million international visitors (+36% YoY growth from 2022).
- Export Support (2022–2023): Facilitated over USD 9 billion in exports through trade missions and buyer-seller programs.
- Virtual Business Roundtables (2022): Over 8,000 B2B meetings facilitated, generating more than USD 600 million in negotiated export opportunities.
- MICE Sector Growth: Lima ranked among top 10 cities in Latin America for international congresses (ICCA data 2022).
Target Audiences
- International Buyers of Peruvian Products
- Travel and Tour Operators, DMCs
- Foreign Investors and Institutional Fund Managers
- Chambers of Commerce and Trade Promotion Organizations
- Multinational Corporations Seeking LATAM Expansion
Global Presence
PROMPERÚ maintains 30+ international trade and tourism offices across key markets including:
- Americas: United States (Los Angeles, New York), Brazil, Mexico, Colombia
- Europe: Spain, Germany, France, United Kingdom, Italy
- Asia-Pacific: China, Japan, South Korea, India, Australia
Capabilities
- Digital Export Platforms: Integrates online business matchmaking and virtual showcases through platforms like Perú Marketplace and B2Perú.
- Content and Media Production: High-impact advertising and digital storytelling to promote Peru’s biodiversity, cuisine, fashion, and culture.
- Data Analytics and Reporting: Publishes sectoral and market reports guiding exporters and investors with actionable intelligence.
- Sustainability and Inclusion: Works with regional SMEs, Indigenous communities, and women-led businesses for inclusive economic development.
Certifications and Recognition
- OECD-Endorsed Export Promotion Framework
- ISO 9001 Certified Internal Processes
- Recognition by UNWTO and ICCA for Tourism Innovation
- Top 10 Nation Branding Campaigns (WINA Festival, 2021)
Stakeholder Testimonials
“Thanks to PROMPERÚ’s support, our agribusiness exports reached markets in Europe and Asia we never thought possible.”
— Ana María Romero, CEO, Organic Andes Exporters
“Their campaigns are bold, emotional, and effective. Peru’s tourism promotion has become a benchmark in Latin America.”
— Regional Director, UN World Tourism Organization (UNWTO)
“The Marca Perú branding is one of the strongest we’ve seen from an emerging market. It speaks to quality, culture, and confidence.”
— Head of LATAM Strategy, Global Investment Bank
Major Achievements
- Supported over 28,000 Peruvian businesses in export development (2019–2023)
- Tourism revenue recovery to USD 3.8 billion in 2023 post-pandemic
- Expanded reach of Marca Perú to over 20 global media outlets and platforms
- Instrumental in negotiating market access for Peruvian mangoes, avocados, and blueberries to new countries
- Organized Peru Moda and Peru Natura—the nation’s premier B2B expos for fashion and natural products
The Commission for the Promotion of Peruvian Exports and Tourism (PROMPERÚ) continues to be a driving force in elevating Peru’s position on the global economic and cultural stage. Through strategic coordination, branding excellence, and cross-sector collaboration, PROMPERÚ ensures Peru’s goods, destinations, and opportunities reach the world.
