The Peru Pavilion, managed by PROMPERÚ (the Commission for the Promotion of Peru for Export and Tourism), is a flagship initiative designed to showcase the rich cultural, biological, and economic diversity of Peru to the global audience at Expo 2025 Osaka-Kansai. Building on the immense success of Peru’s participation in Expo 2020 Dubai, where the pavilion was awarded the People's Choice Award, the Peru Pavilion continues its mission to position Peru as a hub of culture, innovation, sustainability, and global trade opportunities.
Core Focus and Offerings
The Peru Pavilion is more than an exhibition space—it is a multidimensional platform that integrates:
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Cultural Exhibitions
- Lord of Sipán
- Nasca Culture
- Caral Civilization (the oldest city in the Americas)
- Machu Picchu
- Amazon of Loreto
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Gastronomic Experiences
- Peruvian Superfoods: Quinoa, Maca, Camu Camu
- Culinary Highlights: Ceviche, Pisco Sour, Lomo Saltado
- Culinary Workshops with top Peruvian chefs
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Artisan Crafts
- Traditional Textiles from Cusco, Ayacucho, and Puno
- Handicrafts: Ceramics, Jewelry, Alpaca Wool Products
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Business Engagements
- Trade Missions
- B2B Meetings
- Investment Forums
- Seminars on Peruvian Trade Opportunities
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Digital Experiences
- Virtual Expo Platform for global access
- Metaverse Pavilion Exploration
The pavilion's goal is to drive global recognition of Peru’s cultural wealth, export potential, and investment opportunities.
Specialization and Unique Selling Proposition (USP)
The Peru Pavilion differentiates itself by:
- Bridging Heritage with Innovation: Showcasing Peru’s 5,000 years of civilization alongside cutting-edge agriculture, technology, and sustainability solutions.
- Promoting Peru’s Global Brands: Featuring Marca Perú as the national branding platform, along with key sector brands in gastronomy, textiles, and superfoods.
- Creating Immersive Experiences: Through interactive exhibits, virtual reality, and multisensory displays, the pavilion invites visitors to feel the heart of Peru.
- Trade Facilitation: Organizing B2B matchmaking to connect Peruvian exporters with global buyers in agriculture, textiles, tourism, and technology.
Financial and Shipment Insights
While the Peru Pavilion operates under the auspices of the Peruvian government and does not report revenue figures, trade and export data linked to Peru's participation in international expos indicate:
- Over USD 50 million in trade deals facilitated during Expo 2020 Dubai.
- A 15% increase in Peruvian food and beverage exports to the Middle East post-Expo 2020 participation.
- PROMPERÚ’s annual budget allocation of over USD 40 million, a portion of which supports the Peru Pavilion and global trade initiatives.
- Targeting increased exports in priority sectors: agribusiness (avocado, blueberries, quinoa), textiles (alpaca, cotton), and tourism services.
Target Markets and Audience Segments
The Peru Pavilion engages:
- Global Buyers and Importers in food, textiles, handicrafts, and sustainable technologies.
- Tourism Operators and Investors exploring Peru’s tourism infrastructure and projects.
- Cultural Enthusiasts and Expo Visitors seeking immersive cultural and gastronomic experiences.
- Policy Makers and International Organizations interested in Peru’s sustainable development and biodiversity strategies.
Capabilities and Infrastructure
The Peru Pavilion is supported by:
- PROMPERÚ’s global trade office network in 20 countries, facilitating market access and trade promotion.
- Collaboration with Peruvian ministries (Agriculture, Foreign Affairs, Culture) and private sector partners.
- Digital integration via the Virtual Peru Pavilion and Metaverse Experience to reach a broader audience.
- Marketing campaigns leveraging YouTube, Instagram, TikTok, and X (Twitter) to engage global audiences.
Certifications and Compliance
Peru’s participation in Expo 2025 adheres to:
- Sustainable Expo Guidelines focusing on zero-waste exhibitions and carbon-neutral operations.
- ISO 20121 certification for Sustainable Event Management (target for Expo 2025).
- Fair Trade and Ethical Sourcing Standards for featured products and crafts.
- Peru’s National Export Strategy, promoting compliance with organic, fair trade, and biodiversity certifications (e.g., FairWild, Rainforest Alliance).
Customer and Visitor Testimonials
From Expo 2020 Dubai and trade fair feedback:
"The Peru Pavilion was a revelation—beautifully blending history, art, and gastronomy into a captivating experience." – Visitor from Germany
"The Peru Pavilion’s B2B program connected us with premium quinoa suppliers. We’ve already closed our first contract." – Food Importer, UAE
Major Achievements
- Awarded “People’s Choice” Pavilion at Expo 2020 Dubai, out of 192 participating countries.
- Facilitated over USD 50 million in trade deals during Expo 2020 Dubai.
- Launched the Peru Pavilion Virtual Platform, attracting over 100,000 visitors worldwide.
- Strengthened Peru’s global image as a biodiverse, culturally rich, and economically dynamic country.
- Positioned Peru’s superfoods and culinary excellence as top global trends, contributing to a 15% YoY export growth in the agri-food sector.
The Peru Pavilion at Expo 2025 Osaka-Kansai aims to build on these successes, positioning Peru as a gateway to Latin America’s culture, sustainability, and innovation on the global stage.
