Exhibiting at Thaifex - Anuga Asia 2025

Feng Ji Food Co., Ltd., based in New Taipei City, Taiwan, is a renowned manufacturer of traditional Taiwanese confections and snacks marketed under the premium brand Cherry Grandpa. With a focus on quality craftsmanship, natural ingredients, and cultural authenticity, the company has positioned itself as a key player in Taiwan’s gourmet gift and specialty snack sectors.

Company Overview

Feng Ji Food Co., Ltd. was established with the vision to modernize traditional Taiwanese snacks while preserving their nostalgic charm. The company blends time-honored recipes with contemporary production standards to meet the expectations of both local consumers and global gourmet buyers.

Operating from a facility in New Taipei City, Feng Ji Food serves domestic retailers, airport duty-free shops, souvenir markets, and international distributors looking for premium, artisanal Taiwanese confectionery.

Brand Identity: Cherry Grandpa

The company's flagship brand Cherry Grandpa represents familial warmth, heritage, and the joyful sharing of sweets across generations. With aesthetically designed packaging and distinctive flavors, the brand appeals to both tourists and gifting customers seeking a blend of tradition and sophistication.

Product Portfolio

Feng Ji Food specializes in handcrafted confectionery and fruit-based baked goods. The product range includes:

1. Nougat Series

• Original Milk Nougat
• Taro Coconut Milk Nougat
• Mango Nougat
• Cranberry Nougat

These nougats feature a chewy texture with premium nuts and fruit inclusions, and are packaged in elegant gift boxes suitable for festive occasions.

2. Nougat Crackers

• Mulberry Nougat Cracker
• Honey Tangerine Nougat Cracker

Savory-sweet snacks combining creamy nougat filling sandwiched between crispy Taiwanese soda crackers.

3. Nutritional Candies

• Walnut & Date Candy
• Black Sesame Walnut Candy
• Pouchong Tea Walnut Candy

Rich in traditional Chinese nutritional values, these candies offer a wholesome snacking option made from dried fruits, nuts, and tea.

4. Fresh Fruit Cakes

• Taiwanese Pineapple Cake – Buttery crust with sweet, tangy pineapple filling
• Kumquat Cake – Featuring candied kumquat in a moist pastry base
• Kyoho Grape Cake – Unique to Cherry Grandpa, filled with soft grape jam and whole fruit pieces

Each product is handcrafted with meticulous attention to ingredient quality and texture.

Production and Quality Assurance

Feng Ji Food maintains a mid-sized production facility outfitted with:

• Low-temperature candy cooking systems
• Manual and semi-automated packing lines
• In-house QC for moisture control and ingredient sourcing

All products are made with non-GMO ingredients, and no artificial preservatives or coloring are used.

While the company does not publicly list certifications, similar enterprises in Taiwan often comply with:

• Taiwan FDA food regulations
• ISO 22000 or HACCP standards (likely applicable if exported)
• Halal Certification (case-by-case for Muslim-majority markets)

Market and Distribution

Feng Ji Food has a strong presence in:

• Taiwanese gift markets (festival and souvenir packaging)
• Retail and specialty stores in Taipei and Taichung
• Airport duty-free outlets
• Online platforms catering to Chinese-speaking and Japanese consumers

International expansion includes distribution through:

• Gift exporters in Hong Kong, Singapore, Malaysia
• Boutique snack importers in Japan, Korea, and Canada

The company’s elegant packaging and unique flavors position it well in premium segments.

Strengths and Differentiators

• Cultural Branding: Cherry Grandpa connects emotionally with family traditions and Taiwanese identity
• Unique Flavor Innovation: Local fruits (kumquat, taro, Kyoho grape) integrated into traditional formats
• Premium Packaging: Appealing to gifting, corporate buyers, and high-end tourism markets
• Small-batch Artisanal Quality: Strong focus on consistency, freshness, and clean-label manufacturing

Digital Presence

• Official Website: https://www.cherrygrandpa.com.tw/
• Limited social media or video marketing, with growth potential in e-commerce and influencer outreach

Future Opportunities

• International Certifications: HACCP or ISO for broader export compliance
• Digital Expansion: Global e-commerce via Amazon, Shopee, Rakuten
• Collaborations: With tea brands or gourmet stores for gift bundles
• Travel Retail: Scaling distribution in airports and cultural gift shops across Asia-Pacific

Conclusion

Feng Ji Food Co., Ltd. exemplifies Taiwan’s ability to preserve traditional tastes while embracing modern product design and quality standards. Through its Cherry Grandpa brand, the company delivers gourmet Taiwanese confections that resonate across generations and cultures. For distributors, gourmet retailers, and corporate buyers, Feng Ji Food offers a compelling mix of craftsmanship, innovation, and cultural storytelling in every bite.