Royal Family Food Co., Ltd., headquartered in Nantou City, Taiwan, is a premier manufacturer and exporter of traditional and modern Asian confectioneries, specializing in mochi, pastries, and snack foods. Established in 1986, the company is known for combining Japanese mochi-making techniques with Taiwanese flavor innovation, catering to a global market of sweet snack lovers through its proprietary brands and OEM services.
Core Business and Offerings
Royal Family offers a diverse and evolving product lineup that includes:
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Mochi & Daifuku:
- Traditional Japanese-style soft mochi
- Daifuku with a variety of fillings including red bean, green tea, peanut, and chocolate
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Pastries & Cakes:
- Taiwanese-style sponge cakes
- Choco pies and mochi-infused cake snacks
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Jelly & Fruit Snacks:
- Assorted fruit jelly and plum jelly
- Dessert cups and soft fruit-based confections
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Biscuits & Egg Rolls:
- Crispy egg rolls and wafer snacks
- Sugar-free biscuits and marshmallow treats
These products are sold under various brands including Royal Family, HULA Mo Chocolate, and are also offered as OEM products for private label clients worldwide.
Specialization and Unique Selling Proposition
Royal Family Food Co., Ltd. is recognized for its mastery of mochi technology—a traditional Japanese rice cake that the company has modernized with new flavors, formats, and textures.
Key USPs include:
- One of the largest mochi manufacturers in Taiwan
- Extensive OEM/ODM capabilities for global snack brands
- Fusion of traditional Asian confectionery with modern snack trends
- Owns and operates the “Taiwan Mochi Museum,” enhancing brand heritage and cultural engagement
Financials and Export Footprint
Although specific revenue figures are not publicly released, Royal Family is an export-heavy business with global reach:
- Export Markets: United States, Japan, Canada, Southeast Asia, Australia, and Europe
- International Presence: Products stocked in major Asian supermarkets and specialty stores across 30+ countries
- Production Volume: High-capacity factory operations in Taiwan with automated lines
The company has consistently grown by leveraging both B2C and B2B distribution strategies.
Target Market
Royal Family Food serves a wide range of customer segments:
- Health-conscious consumers (sugar-free, gluten-free snack lines)
- Ethnic food lovers and Asian snack fans worldwide
- Distributors and importers of Japanese-style confectionery
- Retailers and e-commerce platforms seeking innovative snack formats
Their product range also appeals to seasonal and gift markets during cultural festivals and holidays.
Production Capabilities
- Advanced Facilities: GMP-certified manufacturing plants with fully automated mochi, jelly, and bakery lines
- Customization: Robust R&D team for developing new flavors, textures, and packaging formats
- Scalability: Large-scale OEM fulfillment with private labeling and international compliance documentation
Certifications and Compliance
- HACCP and ISO22000 Certified
- HALAL Certification for key products
- Compliant with FDA and EU food safety standards
- Sustainable ingredient sourcing and transparent traceability practices
These certifications ensure the company meets the stringent quality expectations of its global client base.
Market Recognition and Customer Engagement
- Operator of the Taiwan Mochi Museum, drawing thousands of visitors and reinforcing brand credibility
- High visibility at international food expos including SIAL, ANUGA, and FOODEX Japan
- Loyal customer base among Asian diaspora and sweet snack enthusiasts
- Social media and digital presence used to launch seasonal campaigns and new flavors
Major Achievements
- Recognized as Taiwan’s leading mochi manufacturer and cultural ambassador
- Expanded from a local factory into an international confectionery exporter
- Developed long-term OEM partnerships with global snack brands and supermarkets
- Continually innovating mochi with trending flavors like matcha, taro, and durian
