Exhibiting at International Food & Drink Event (IFE) 2025

Florette UK & Ireland is one of the United Kingdom’s leading producers of pre-packed fresh salad products and a key player in the convenience fresh produce category. A part of the French agri-food cooperative Agrial Group, Florette UK operates with a commitment to delivering freshness, innovation, and sustainability through its diverse salad and vegetable offerings. With production facilities based in Lichfield, Staffordshire, Florette serves the retail, foodservice, and wholesale sectors across the UK and Ireland.

Core Business

Florette UK specializes in the production, packaging, and distribution of ready-to-eat leafy salads, specialty slaws, and pre-prepared vegetables. The business is centered around providing fresh, high-quality, and convenient meal solutions using sustainably grown produce, much of it sourced from local farms and regional growers under integrated supply agreements.

Operating under stringent hygiene and quality protocols, Florette manages end-to-end traceability from field to fork, ensuring year-round availability and consistent quality.

Product and Service Offerings

Bagged Leafy Salads

• Classic Crispy
• Sweet & Crunchy
• Mixed
• Iceberg
• Baby Spinach
• Wild Rocket
• Baby Leaf Mix

Gourmet Slaws

• Korean Gochujang Slaw
• Indian Spiced Slaw
• Chinese Inspired Slaw

Prepared Vegetables

• Cooked Beetroot Pouches
• Crunchy Side Salad Bowls

Specialty Mixes

• Bistro Salad
• Superfood Mix
• Duo: Lamb’s Lettuce & Ruby Chard

These products are offered in a range of pack sizes and formats, designed for supermarkets, foodservice providers, and catering operations.

Specialisation and USP

• Freshness & Speed: Florette harvests, processes, and packages its salads typically within 24 hours.
• Proprietary Blends: Unique flavour profiles and texture combinations exclusive to the brand.
• No Prep Convenience: Triple-washed and ready-to-eat formats ideal for on-the-go lifestyles.
• Sustainability Commitment: Focus on recyclable packaging, regenerative agriculture, and reduced food waste.
• Grower Network: More than 50% of produce sourced from British farms during peak season.

The brand leverages its vertically integrated operations and technical agronomy team to innovate rapidly in response to consumer trends.

Financials and Growth

While Florette UK does not publish standalone financial results, its parent company Agrial reported:

• Group Revenue (2023): €6.2 billion
• Florette Brand Sales (Europe): Estimated €800 million annually
• UK Market Position: Among the top three pre-packed salad brands by volume
• Production Capacity (UK): Approx. 35,000 tonnes of salads processed annually
• Retail Presence: Distributed in Tesco, Sainsbury’s, Asda, Morrisons, Lidl, Co-op, and Waitrose

Florette continues to expand its product portfolio and market share through private label partnerships and seasonal innovations.

Shipment and Export Records

• Main Market: United Kingdom and Ireland
• Distribution Centers: Based in Lichfield with logistics links to all major UK retailers
• Export Format: Select products distributed under private label across Europe
• Logistics Model: Cold-chain logistics ensuring sub-5°C temperature control throughout the supply chain

All products are coded with full traceability back to farm origin, harvest batch, and processing date.

Target Market

• Retail grocery customers seeking freshness and convenience
• Health-conscious consumers seeking low-calorie, nutrient-dense foods
• Vegetarians, vegans, and flexitarians
• Meal kit companies and foodservice suppliers
• Catering and hospitality sector
• Institutions (schools, hospitals, corporate canteens)

Florette tailors its product formats for both single-serve and family pack consumption, offering versatile appeal.

Capabilities

• Fully automated washing, drying, and packing lines
• In-house product development and culinary innovation team
• Data-driven agronomy and field scheduling to match crop with demand
• Custom blends and pack sizes for retailers and foodservice
• Integrated marketing and shopper engagement campaigns

The company maintains high-volume throughput with a responsive production schedule to handle both everyday and peak-season surges.

Certifications and Compliance

• BRCGS Grade AA+ Certification
• Red Tractor Assured
• Sedex Member (SMETA Audited)
• ISO 14001 Environmental Management
• FSA and EU Food Labelling Compliance
• Plastic Pact UK Participant – Commitments toward recyclable packaging

Florette regularly engages in sustainability reporting and has published a transparent roadmap towards carbon reduction and regenerative farming.

Customer Testimonials

“Florette continues to lead the way in salad innovation — their new gourmet slaw range has been a hit across our stores.”
— Fresh Produce Buyer, UK Supermarket Chain

“Our customers appreciate the consistency and quality of Florette salad. It’s a reliable brand with a strong sustainability message.”
— Category Manager, Wholesale Distributor

Major Achievements

• Supplied over 100 million salad packs annually across the UK and Ireland
• Successfully transitioned to 75% recyclable packaging portfolio
• Winner of Food & Drink Federation Awards for innovation in fresh produce
• Developed ‘Farm to Fork’ education programme for UK schools
• Featured in BBC Good Food, The Grocer, and Packaging News
• Launched the Gourmet Slaws Range, tapping into multicultural flavour trends

Florette UK & Ireland remains a cornerstone of fresh produce supply in the UK retail and foodservice sectors, trusted for its commitment to freshness, quality, and continuous innovation in the salad category.