Product Offerings
Products:
Ready-to-Eat Salads: Classic Crispy, Mixed, Baby Leaf, Spinach, Wild Rocket
Salad Bowls: Caesar, Greek, Chicken & Bacon
Prepared Vegetables: Beetroot Pouches
Florette UK & Ireland Limited, headquartered in Lichfield, United Kingdom, is one of the UK’s leading fresh produce companies specializing in ready-to-eat salads and prepared vegetables. As part of the Agrial cooperative group—a major French agricultural cooperative—Florette combines deep-rooted agricultural expertise with cutting-edge food processing to deliver convenient, nutritious, and high-quality salad products to UK consumers. Florette's strong retail presence and brand trust make it one of the most recognized names in the chilled salad segment.
Core Business and Offerings
Florette UK’s core business revolves around the production and distribution of fresh, pre-washed, and ready-to-eat salad products, including bagged leaves, salad bowls, and prepared vegetables. Their products are distributed through major supermarkets, convenience stores, foodservice providers, and export channels.
Primary Product Lines Include:
-
Bagged Salads:
- Classic Crispy
- Mixed Salad
- Baby Leaf
- Spinach
- Wild Rocket
-
Salad Bowls (Meal Solutions):
- Caesar Salad Bowl
- Greek Salad Bowl
- Chicken & Bacon Salad Bowl
-
Prepared Vegetables:
- Cooked Beetroot (vacuum-packed pouches)
These products are designed to offer freshness, convenience, and nutrition for health-conscious consumers and on-the-go meal occasions.
Specialization and Unique Selling Proposition
Florette is highly specialized in fresh produce handling, leveraging its own farms and long-term grower partnerships to ensure consistency, food safety, and seasonal supply. All salad leaves are harvested, washed, packed, and delivered within 24 hours, highlighting Florette’s commitment to freshness and minimal processing.
Unique Strengths:
- Integrated supply chain from farm to fork
- Part of Agrial Group, one of Europe’s largest farming cooperatives
- Salads are washed in filtered spring water with no preservatives
- Dedicated UK-based production facility supporting domestic sourcing
- Constant product innovation and seasonal range development
Florette is also a category captain in chilled salads across multiple UK grocery chains.
Market Presence and Distribution
Florette products are available in all major UK supermarkets, including:
- Tesco
- Sainsbury’s
- Asda
- Morrisons
- Waitrose
- Co-op
It is also a preferred supplier to foodservice providers and exports a portion of its produce to Ireland. The company maintains a centralized logistics model ensuring nationwide chilled distribution and shelf replenishment efficiency.
Target Market
Florette targets a broad consumer base:
- Health-conscious consumers seeking convenient, low-calorie meal options
- Busy professionals and students opting for on-the-go salad bowls
- Retail buyers and foodservice procurement teams sourcing consistent quality pre-washed produce
- Consumers with sustainability awareness, favoring recyclable packaging and low food waste brands
The company has strong brand penetration among working adults aged 25–54 and has also expanded into family-friendly salad kits.
Capabilities and Infrastructure
- Over 3,000 acres of farmland (UK and European supply sources)
- Fully integrated salad preparation facility in Lichfield
- Cold chain logistics system to maintain freshness
- In-house agronomy team and quality control lab
- Strong seasonal forecasting and crop rotation programs
Florette is capable of delivering millions of salad packs weekly, managing supply variations with robust domestic and European supply chains.
Certifications and Compliance
Florette UK operates under strict food safety and sustainability protocols:
- BRCGS Food Safety Certification
- Red Tractor Assurance for UK-grown produce
- Sedex member for ethical sourcing and labor practices
- Compliant with UK and EU food labelling, traceability, and allergen laws
- Actively aligned with the UK’s Plastic Pact and waste reduction goals
All production processes are audited regularly, with full traceability from seed to pack.
Sustainability and Community Impact
Florette promotes sustainability across three pillars:
- Environmental Stewardship: Responsible water use, pesticide minimization, crop biodiversity
- Packaging Innovations: Recyclable salad bags and minimized plastic formats
- Community Engagement: Sponsorship of healthy eating campaigns, local school initiatives, and charitable food partnerships
The brand also engages in carbon footprint reduction efforts by localizing supply during key UK growing seasons.
Customer and Retailer Feedback
The brand has consistently ranked high in independent retail and consumer satisfaction surveys:
“Florette is our top-performing salad brand. Strong on availability, freshness, and packaging quality.”
— Produce Category Buyer, UK Grocery Retailer
“Florette’s Greek Salad Bowl is my daily go-to. Tasty, light, and ready in seconds.”
— UK Consumer Review, Instagram
Major Achievements
- One of the top three chilled salad brands in the UK by market share
- Processed and distributed over 100 million salad packs annually
- Successfully introduced sugar-free and vegetarian salad bowl options
- Reduced plastic usage by over 40 tons per year
- Key exhibitor at Fruit Logistica and The London Produce Show
With a strong brand reputation, scalable production capacity, and a sustainability-driven business model, Florette UK continues to lead in the fresh salad sector by delivering quality, convenience, and innovation to health-focused consumers.