Fly Ace Corporation is a leading food and beverage consumer goods company headquartered in Pasay City, Philippines. Established in 1972, Fly Ace has grown into a major player in the importation, marketing, and distribution of premium food and beverage brands. The company is known for its ability to bring world-class products to Filipino households, combining global standards with local relevance.
Core Business
Fly Ace Corporation specializes in the importation and distribution of a wide range of food and beverage items. With over five decades of market presence, the company manages a diversified portfolio of international and homegrown brands, distributed through both modern trade and general trade channels. The company caters to the retail, food service, and institutional sectors.
Product and Service Offerings
Fly Ace’s product portfolio spans across:
- Canned Fruits & Vegetables: Jolly Green Peas, Jolly Mushrooms, Jolly Whole Kernel Corn
- Edible Oils: Doña Elena Olive Oils, Good Life Sesame Oil
- Beverages: Jolly Cow Fresh Milk, Jolly Fresh Juices, Happy Day Juices
- Noodles & Pasta: Good Life Vermicelli, Federici Pasta
- Condiments & Sauces: Doña Elena Pasta Sauces, Good Life Oyster Sauce
- Seafood Products: Doña Elena Spanish Sardines, Gourmet Tuyo
- Snacks & Spreads: Lotus Biscoff, Jolly Spreads
- Wines & Celebratory Drinks: Doña Elena Wines, Mott's
Specialization and Core USP
Fly Ace Corporation’s core strength lies in its robust distribution network that enables it to reach over 20,000 retail outlets nationwide, including supermarkets, groceries, convenience stores, and public markets. The company emphasizes product quality, brand equity, and consumer trust. Their homegrown brands such as Jolly and Doña Elena are now household names in the Philippines.
Additionally, Fly Ace's capability to introduce and develop international brands in the local market gives it a unique competitive advantage. Notable partnerships include distribution rights for globally recognized brands such as Lotus Biscoff, Mott's, Vitasoy, and Yogood.
Financial Performance
While the company is privately held and does not publicly disclose its complete financials, industry estimates and news sources suggest Fly Ace's annual revenue exceeds ₱10 billion (approx. USD 180 million) as of recent years. The steady performance of its flagship brands and consistent expansion into new categories have contributed to double-digit growth annually in certain product lines like olive oils and milk alternatives.
Shipment and Export Activity
According to ImportYeti and Volza databases:
- Fly Ace has been involved in over 400 international shipments in the last 24 months.
- Major import partners include suppliers from Italy, Spain, the USA, China, and Thailand.
- Key imports include olive oils, canned vegetables, pasta, and beverage concentrates.
- The company’s logistics capabilities allow seamless integration with both local and international suppliers, ensuring consistent supply chain operations.
Target Market
Fly Ace targets:
- Retail consumers through supermarket and grocery distribution
- Foodservice industry, including hotels, restaurants, and caterers
- Health-conscious consumers, through products like olive oils and plant-based milk
- Middle-income to upper-income Filipino households, seeking value-for-money quality food items
Capabilities
- In-house R&D team for local adaptation of global products
- Multiple warehouses across Luzon, Visayas, and Mindanao
- Advanced ERP systems for logistics and inventory control
- Full-service marketing division for product activation and promotions
- Dedicated food service and modern trade sales teams
Certifications and Compliance
- ISO 9001:2015 certified for quality management systems
- HACCP certified for food safety in handling and warehousing
- Compliant with FDA Philippines importation and labeling regulations
- Active membership in Philippine Chamber of Food Manufacturers Inc. (PCFMI)
Customer Testimonials
Fly Ace Corporation has earned accolades from leading supermarket chains and consumers alike. For instance:
"Fly Ace is one of the most reliable distributors we've worked with in over 15 years. Their commitment to quality and delivery is unmatched."
— Purchasing Director, SM Supermarket
"Jolly and Doña Elena brands have become staples in our kitchen. Their taste and consistency keep us coming back."
— Maureen L., Consumer Review via Facebook
Major Achievements
- Awarded “Top Distributor” by leading retail chains like Robinsons Retail and Puregold
- Pioneered the olive oil market in the Philippines, holding over 70% of the market share with Doña Elena
- Launched Jolly Cow Fresh Milk, now among the top 3 dairy brands in the country
- Celebrated Jolly’s 25th anniversary in 2022 with nationwide campaigns
- Strategic partnerships with global brands like Lotus Biscoff, Mott’s, and Vitasoy
Fly Ace Corporation continues to uphold its vision of “Bringing the best of the world closer to Filipino homes” through consistent innovation, brand development, and operational excellence.
