Product Offerings
Products:
Dairy Products: Milk, Yogurt, Cheese, Ice Cream
Food Union China Co., Ltd. is a key subsidiary of the international dairy and ice cream producer Food Union Group, which is headquartered in Latvia and operates across Europe and Asia. As a strategic part of the group's expansion into the Asian market, Food Union China serves as a core manufacturing, distribution, and innovation hub for premium dairy products tailored to Chinese consumer tastes.
Company Overview
Established in Shanghai, Food Union China Co., Ltd. represents a convergence of European dairy expertise and local Chinese market knowledge. Through advanced production capabilities and locally adapted product development, the company delivers high-quality, safe, and innovative dairy solutions. It serves both domestic consumers and export clients across the broader Asia-Pacific region.
Core Business
Food Union China focuses on:
- Production and marketing of branded dairy products
- Expansion of cold-chain logistics and retail distribution
- Introduction of value-added dairy innovations with health-conscious formulations
The company leverages both local sourcing and imported ingredients to ensure high standards of nutritional quality, flavor, and freshness.
Product and Service Offerings
1. Dairy Products
- Milk – UHT and pasteurized formats with fortified variants
- Yogurt – Spoonable and drinkable options including high-protein and probiotic-enriched lines
- Cheese – Processed and natural cheese products aimed at both retail and foodservice markets
- Ice Cream – Premium European-style and novelty ice creams under local and international brands
Specialization and Core USP
Food Union China stands out in the dairy segment for:
- European dairy expertise adapted to Chinese consumer expectations
- Use of certified high-quality milk sources from New Zealand and Europe
- Integration of functional ingredients such as probiotics, omega-3, and dietary fibers
- Advanced packaging solutions including aseptic bottling and multipack formats
The company differentiates itself by offering clean-label, additive-free dairy options with flavors tailored to regional preferences.
Export and Shipment Performance
While precise shipment statistics are not publicly disclosed, Food Union Group reports indicate:
- The China division contributes significantly to Food Union’s $280 million global revenue base (as of latest annual reports)
- Food Union products from China are exported to Southeast Asia, Hong Kong, and Taiwan
- Distribution includes supermarkets, convenience store chains, and direct-to-consumer online platforms
- Ice cream products account for over 30% of the total revenue in China, driven by urban youth and premium retail segments
Target Market
Food Union China targets:
- Middle and upper-income consumers in urban regions
- Health-conscious families and young professionals
- Retail channels including Alibaba's Tmall, JD.com, Hema Fresh, and major supermarkets
- Institutional clients in the hospitality and HORECA sector
The company’s focus is on premium and health-positioned dairy products that align with evolving dietary trends.
Capabilities
- State-of-the-art dairy processing plant in China
- In-house R&D team for flavor development and nutritional research
- Extensive cold chain logistics network
- Integration with Food Union Group’s global supply chain and safety systems
Manufacturing follows European quality benchmarks while customizing SKUs to fit Asian taste profiles and market requirements.
Certifications and Compliance
Food Union China adheres to:
- ISO 22000 and HACCP food safety management systems
- Chinese food production permits and regulatory approvals
- Likely additional audits by SGS or TÜV SÜD for food export compliance
The company places strong emphasis on traceability, nutritional labeling, and clean processing.
Customer Testimonials
Though direct reviews are not widely published, consumer feedback on e-commerce platforms reflects:
- “Excellent texture and authentic milk taste”
- “Great probiotic yogurt—especially the low-sugar version”
- “Kids love the ice cream, and the packaging is premium quality”
Consistently high star ratings on JD.com and Tmall showcase consumer trust and repeat purchase behavior.
Major Achievements
- Launched localized dairy brand 乐味可 (Le Wei Ke), now a recognized name in urban Chinese markets
- Integrated distribution partnerships with Alibaba’s Hema (Freshippo)
- Winner of Best Imported Ice Cream Brand by a regional retail alliance in 2022
- Significant investment into sustainable packaging and carbon footprint reduction initiatives under the group’s ESG policies
Food Union China Co., Ltd. continues to evolve as a flagship of international dairy innovation tailored to the fast-growing and dynamic Chinese consumer market, blending food science, cultural relevance, and premium positioning.