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Exhibiting at HOTELEX Shanghai 2025

1.2L30
(NECC) in Hongqiao, West Shanghai
30 Mar - 2 Apr, 2025

Product Offerings

Products:

Coffee Machines: 4-Cup Espresso Maker, Espresso Maker with Frother, Drip Coffee Maker

Kitchen Appliances: Electric Kettles, Blenders, Grinders

Environmental Control Instruments: Air Sterilizers, Radiators, Ice Boxes

Foshan Shunde Believe Electrical Appliances Co., Ltd., based in the industrial hub of Foshan, Guangdong, China, is a specialized manufacturer and exporter of small household appliances. With a strong emphasis on coffee makers and kitchen electronics, the company has carved out a niche in the international market, offering innovative designs and competitive pricing under the brand name "iBelieve".

Company Overview

Foshan Shunde Believe Electrical Appliances Co., Ltd. operates as both a manufacturer and exporter, leveraging the extensive supply chain ecosystem of Shunde, known globally for its electrical appliance manufacturing excellence. The company has focused its development on modern lifestyle products, with a primary emphasis on the coffee machine sector. Under the leadership of Mr. Lin Nuofeng, the company has developed a professional footprint in over 30 countries.

Core Business and Product Portfolio

The company manufactures a variety of consumer electronics with core offerings in:

  • Coffee Machines

    • 4-Cup Espresso Makers
    • Espresso Machines with Milk Frothers
    • Drip Coffee Makers
  • Kitchen Appliances

    • Electric Kettles
    • Hand Blenders
    • Coffee Grinders
  • Environmental Control Instruments

    • Air Sterilizers
    • Portable Radiators
    • Compact Ice Boxes

These products reflect modern design principles with an emphasis on functionality, compactness, and energy efficiency—ideal for urban households and hotel applications.

Specialization and Unique Selling Proposition

The company has positioned itself as a coffee appliance specialist, supported by R&D capabilities tailored to improving brewing performance, thermal efficiency, and aesthetic appeal. Their unique value lies in:

  • OEM/ODM services for global coffee appliance brands
  • Customization capabilities including branding, aesthetics, and feature integration
  • Proprietary designs with CE and ROHS compliance

iBelieve coffee machines are notable for their ease of use, durability, and efficient brewing capabilities, distinguishing the company from low-cost generic manufacturers.

Financial and Export Performance

While no direct financial disclosures are available, the company’s consistent international presence indicates substantial export revenue. Through platforms like Alibaba and direct export channels, the company supplies to more than 30 countries, particularly in:

  • Europe
  • North America
  • Southeast Asia

Based on shipment tracking tools like ImportYeti and Volza, Foshan Shunde Believe Electrical Appliances Co., Ltd. has fulfilled over 100 export shipments from 2021 to 2024, with high-volume deliveries of espresso makers and electric kettles.

Target Market

The company targets a diverse range of global buyers:

  • Importers and distributors of kitchen appliances
  • Retail chains offering lifestyle home appliances
  • Hospitality equipment suppliers for hotels and cafes
  • E-commerce brands looking for white-label manufacturing

Capabilities

  • In-house Product Design and Engineering
  • Injection Molding and Metal Fabrication
  • ISO-standard Quality Control System
  • OEM/ODM Custom Production
  • Multiple production lines enabling scalable orders

The company’s internal capabilities allow it to cater to both small-scale boutique brands and bulk export contracts.

Certifications and Compliance

Believe Electrical Appliances maintains critical global compliance standards including:

  • CE Certification (for EU conformity)
  • RoHS (Restriction of Hazardous Substances)
  • GS Certification (verified on products through B2B listing platforms)
  • CB Reports for global appliance testing compatibility

These ensure access to regulated markets across Europe, the Middle East, and Asia-Pacific.

Customer Feedback and Reputation

Feedback from B2B platforms such as Alibaba and Made-in-China reflects:

  • High ratings for reliability and design
  • Positive commentary on OEM communication and logistics
  • Repeat orders from long-term buyers in Germany and Italy

Although the company maintains a modest online marketing presence, its reputation is upheld through trade relationships and repeat business.

Major Achievements

  • Successfully built a recognized OEM supplier base in Europe
  • Developed over 10 proprietary espresso machine models
  • Expanded export network to cover over 30 international markets
  • Implemented ISO-grade manufacturing protocols across its factory lines

Foshan Shunde Believe Electrical Appliances Co., Ltd. continues to grow as a reliable and innovation-driven appliance manufacturer, focusing on delivering value-driven, stylish, and performance-based solutions for a global audience.