Product Offerings
Products:
Coffee Machines: 4-Cup Espresso Maker, Espresso Maker with Frother, Drip Coffee Maker
Kitchen Appliances: Electric Kettles, Blenders, Grinders
Environmental Control Instruments: Air Sterilizers, Radiators, Ice Boxes
Foshan Shunde Believe Electrical Appliances Co., Ltd., based in the industrial hub of Foshan, Guangdong, China, is a specialized manufacturer and exporter of small household appliances. With a strong emphasis on coffee makers and kitchen electronics, the company has carved out a niche in the international market, offering innovative designs and competitive pricing under the brand name "iBelieve".
Company Overview
Foshan Shunde Believe Electrical Appliances Co., Ltd. operates as both a manufacturer and exporter, leveraging the extensive supply chain ecosystem of Shunde, known globally for its electrical appliance manufacturing excellence. The company has focused its development on modern lifestyle products, with a primary emphasis on the coffee machine sector. Under the leadership of Mr. Lin Nuofeng, the company has developed a professional footprint in over 30 countries.
Core Business and Product Portfolio
The company manufactures a variety of consumer electronics with core offerings in:
-
Coffee Machines
- 4-Cup Espresso Makers
- Espresso Machines with Milk Frothers
- Drip Coffee Makers
-
Kitchen Appliances
- Electric Kettles
- Hand Blenders
- Coffee Grinders
-
Environmental Control Instruments
- Air Sterilizers
- Portable Radiators
- Compact Ice Boxes
These products reflect modern design principles with an emphasis on functionality, compactness, and energy efficiency—ideal for urban households and hotel applications.
Specialization and Unique Selling Proposition
The company has positioned itself as a coffee appliance specialist, supported by R&D capabilities tailored to improving brewing performance, thermal efficiency, and aesthetic appeal. Their unique value lies in:
- OEM/ODM services for global coffee appliance brands
- Customization capabilities including branding, aesthetics, and feature integration
- Proprietary designs with CE and ROHS compliance
iBelieve coffee machines are notable for their ease of use, durability, and efficient brewing capabilities, distinguishing the company from low-cost generic manufacturers.
Financial and Export Performance
While no direct financial disclosures are available, the company’s consistent international presence indicates substantial export revenue. Through platforms like Alibaba and direct export channels, the company supplies to more than 30 countries, particularly in:
- Europe
- North America
- Southeast Asia
Based on shipment tracking tools like ImportYeti and Volza, Foshan Shunde Believe Electrical Appliances Co., Ltd. has fulfilled over 100 export shipments from 2021 to 2024, with high-volume deliveries of espresso makers and electric kettles.
Target Market
The company targets a diverse range of global buyers:
- Importers and distributors of kitchen appliances
- Retail chains offering lifestyle home appliances
- Hospitality equipment suppliers for hotels and cafes
- E-commerce brands looking for white-label manufacturing
Capabilities
- In-house Product Design and Engineering
- Injection Molding and Metal Fabrication
- ISO-standard Quality Control System
- OEM/ODM Custom Production
- Multiple production lines enabling scalable orders
The company’s internal capabilities allow it to cater to both small-scale boutique brands and bulk export contracts.
Certifications and Compliance
Believe Electrical Appliances maintains critical global compliance standards including:
- CE Certification (for EU conformity)
- RoHS (Restriction of Hazardous Substances)
- GS Certification (verified on products through B2B listing platforms)
- CB Reports for global appliance testing compatibility
These ensure access to regulated markets across Europe, the Middle East, and Asia-Pacific.
Customer Feedback and Reputation
Feedback from B2B platforms such as Alibaba and Made-in-China reflects:
- High ratings for reliability and design
- Positive commentary on OEM communication and logistics
- Repeat orders from long-term buyers in Germany and Italy
Although the company maintains a modest online marketing presence, its reputation is upheld through trade relationships and repeat business.
Major Achievements
- Successfully built a recognized OEM supplier base in Europe
- Developed over 10 proprietary espresso machine models
- Expanded export network to cover over 30 international markets
- Implemented ISO-grade manufacturing protocols across its factory lines
Foshan Shunde Believe Electrical Appliances Co., Ltd. continues to grow as a reliable and innovation-driven appliance manufacturer, focusing on delivering value-driven, stylish, and performance-based solutions for a global audience.