Product Offerings
Products:
Dishwashers: Built-in Dishwashers, Countertop Dishwashers, Fully Integrated Dishwashers
Foshan Shunde Midea Washing Appliances Manufacturing Co., Ltd., a core subsidiary of the Midea Group, is one of the world’s leading manufacturers of residential dishwashers. Based in Foshan, Guangdong Province, China, the company operates under the globally recognized Midea brand and plays a critical role in Midea's global kitchen appliance ecosystem. With a deep focus on innovation, manufacturing scale, and export excellence, Midea’s dishwasher division services over 200 countries and territories.
Core Business and Product Offerings
Midea’s dishwasher division provides a full spectrum of automated dishwashing solutions tailored to modern home kitchens and compact urban living spaces. The primary product lines include:
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Built-in Dishwashers:
- Seamlessly integrated into kitchen cabinetry
- Multi-program options with high-temperature sterilization, smart sensors
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Countertop Dishwashers:
- Compact units ideal for apartments and small households
- Plug-and-play with minimal installation
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Fully Integrated Dishwashers:
- Hidden control panels and front finishes for aesthetic integration
- Smart Wi-Fi control and high-efficiency energy modes
These products emphasize user-friendly operation, water and energy efficiency, and hygiene—meeting diverse household needs.
Specialization and Unique Selling Proposition
Midea dishwashers stand out in global markets for:
- Advanced Sensor Technology: Intelligent cleaning with soil sensors, auto-cycle selection, and detergent optimization
- Energy & Water Efficiency: Compliant with top-tier energy ratings across the EU, North America, and APAC
- Hygiene-Oriented Features: Anti-bacterial high-temperature wash, UV sterilization, and extra dry cycles
- Smart Connectivity: Integration with MSmartHome and third-party smart ecosystems (e.g., Alexa, Google Home)
Midea was among the first Chinese brands to mass-develop dishwashers for the European market, demonstrating technological parity with Western incumbents.
Capabilities
Midea’s Foshan Shunde production base is one of the largest dishwasher manufacturing facilities globally:
- Annual production capacity exceeding 8 million units
- Fully automated assembly lines with digital quality tracking
- In-house R&D center with over 400 engineers
- Global supply chain integration with logistics hubs in Europe, North America, Southeast Asia
The company supports both branded production and OEM/ODM services for international brands.
Financial Insights
As part of Midea Group (SHE: 000333), which reported over CNY 373 billion (~USD 52 billion) in annual revenue (2023), the dishwasher division contributes a significant share to the kitchen appliance segment:
- Estimated dishwasher division revenue: CNY 6–8 billion (~USD 850M–1.1B)
- Export volume represents over 60% of total dishwasher sales
- Leading market share in China’s domestic dishwasher segment (~35%), according to AVC (All View Cloud) 2023 report
Shipments and Export Performance
Midea dishwashers are shipped to more than 100 countries, with dominant markets including:
- Europe: Germany, UK, France, Italy
- North America: USA, Canada
- Asia-Pacific: Australia, Malaysia, Vietnam, Japan
Industry databases and customs records reflect:
- Over 3 million units exported annually
- Active partnerships with Bosch-Siemens, Electrolux, Whirlpool, and regional private labels
Target Market
Midea dishwashers target:
- Global households, especially mid-to-high-end consumers
- Builders and developers seeking OEM appliances for residential projects
- Retail chains and online platforms, including Amazon, JD.com, Best Buy, and MediaMarkt
Midea also tailors localized models for varying kitchen sizes, power systems, and cultural cleaning preferences.
Certifications and Compliance
Midea dishwashers meet rigorous international standards:
- CE, CB, RoHS, WEEE certifications for European markets
- NSF and UL certifications for North American markets
- CCC and CQC marks for China domestic compliance
- Energy Star certification in applicable models
- ISO-certified production and environmental management systems
Customer Testimonials
Customer satisfaction is consistently high across markets:
- “Quiet, powerful, and sleek. Our Midea dishwasher outperforms older Western models.” – Verified Customer, Germany
- “Compact enough for my kitchen but powerful enough for a family of four.” – User Review, JD.com China
Product reviews often cite excellent build quality, intuitive controls, and value for money.
Major Achievements
- Top 3 global dishwasher exporter by unit volume (2022, Euromonitor)
- Development of world’s first AI-powered dishwasher system for real-time load detection
- Over 1,000 domestic and international patents in dishwasher technology
- Recognized by Red Dot and iF Design Awards for aesthetic and ergonomic design
Foshan Shunde Midea Washing Appliances Manufacturing Co., Ltd. represents the pinnacle of Chinese home appliance innovation, offering global consumers reliable, efficient, and hygienic dishwashing solutions backed by one of the world's most powerful manufacturing ecosystems.