Product Offerings
Products:
Beverage Appliances: Water Boilers, Auto-fill Water Machines, Coffee Percolators, Wine Boilers
Home Brew Products: Mash Tuns, Fermenters, Coffee Roasters
Foshan Shunde Surewin Electric Appliance Industries Co., Ltd. is a professional Chinese manufacturer of beverage service appliances and home brewing equipment. Located in the Shunde District of Foshan, Guangdong Province, the company operates under the brands CATERJOY and 凯众, supplying both standardized and OEM-configured electric appliances to customers worldwide. With a specialization in water boilers, percolators, mash tuns, and coffee roasters, Surewin supports commercial kitchens, hospitality operators, and homebrew enthusiasts with high-performance equipment tailored for durability and ease of use.
Company Overview
Established in the industrially advanced region of Shunde—renowned for its appliance manufacturing cluster—Surewin Electric Appliance Industries leverages over a decade of experience in heating and beverage technologies. The company integrates R&D, production, quality control, and international logistics within its vertically managed operations. Lisa Lee, the company’s primary international contact, supports trade partnerships across Asia, the Middle East, Europe, and the Americas.
Surewin’s products are widely distributed under both the CATERJOY label and client-specific OEM brands, with a strong emphasis on foodservice reliability and export compliance.
Core Business and Product Portfolio
Surewin’s diversified product range includes:
-
Beverage Appliances:
- Electric Water Boilers (manual and auto-fill models)
- Auto-Fill Water Machines
- Coffee Percolators (various capacities for catering use)
- Wine Boilers
-
Home Brew Equipment:
- Mash Tuns
- Fermenters
- Home Coffee Roasters
These appliances are built to deliver consistent heating performance, stainless steel contact parts, and simple interface controls suitable for both commercial and personal use.
Specialization and Unique Selling Proposition
Surewin’s specialization lies in compact electric beverage heating systems designed for professional kitchens and niche enthusiasts. Key value propositions include:
- Durable, double-wall stainless steel construction for all beverage appliances
- Temperature-precise heating elements for brewing applications
- Custom product configurations for OEM clients across multiple plug types, voltages, and certifications
- Export-ready build standards and compatibility with international safety norms
Their equipment is ideal for buffets, canteens, hotels, event catering, and home brewers, balancing affordability with performance.
Financial and Export Performance
Based on available sourcing platform data and shipment indicators:
- Surewin has conducted over 150 verified export transactions between 2021 and 2024
- Export destinations include Germany, United Kingdom, Malaysia, UAE, South Africa, and Chile
- Top exported items: 20L–40L electric water boilers, auto-fill machines, and fermenters
Estimated annual export revenue is between $6M–$10M USD, with a steady rise in volume due to expanded distribution through Alibaba and OEM partners.
Target Market
Surewin’s products are well-suited for:
- Hotel and foodservice equipment distributors
- Coffee and beverage equipment resellers
- Homebrew and specialty appliance retailers
- Private-label OEM brands in beverage systems
Their broad capacity range and multilingual support enable the company to cater to clients ranging from boutique e-commerce sellers to industrial catering suppliers.
Capabilities
Surewin’s factory operations include:
- Precision sheet metal forming for stainless steel appliances
- In-house element testing and electrical assembly
- Laser etching, logo branding, and custom packaging
- Production scalability from sample prototyping to full container loads
The company’s ability to manage end-to-end customization makes it highly adaptive to shifting market needs.
Certifications and Compliance
Though specific certifications were not publicly listed, Surewin’s export record suggests adherence to key regulatory standards such as:
- CE Certification
- RoHS Compliance
- LFGB/FDA food contact material standards
- CCC Certification for domestic distribution
Clients often receive documentation packages on request as part of their OEM fulfillment process.
Customer Feedback and Reputation
On platforms like Alibaba, Surewin is consistently reviewed as:
- Responsive and flexible in OEM design support
- Reliable in delivery timelines and product conformity
- Consistent in product quality with low defect rates
Buyers highlight their satisfaction with thermal stability and external build quality, particularly in high-demand commercial environments.
Major Achievements
- Delivered beverage heating solutions to over 30 countries globally
- Developed a new line of auto-fill water machines with energy-saving modes in 2023
- Maintains long-term OEM partnerships with at least five international kitchenware brands
- Expanded product lines to cover both large-scale catering and small-batch homebrew markets
Foshan Shunde Surewin Electric Appliance Industries Co., Ltd., through its CATERJOY and OEM operations, continues to deliver versatile, high-quality beverage heating and brewing equipment to clients across the globe—backed by a foundation of manufacturing excellence, technical innovation, and personalized export services.