Exhibiting at IFEX Philippines 2025

Francoeur Merchandising is a Philippine-based food manufacturing and export company specializing in the production and international distribution of frozen native fruits and vegetables. Located in Plaridel, Bulacan, the company serves as a key supplier of Filipino traditional ingredients to global markets, catering primarily to overseas Filipino communities and ethnic food distributors.

Brief History

Founded by Marnelli Nicolas Reyes, Francoeur Merchandising was established to bridge the demand for traditional Philippine agricultural products in international markets. With strong roots in local farming and food processing, the company began operations in Bulacan—an agricultural hub in Luzon. Over time, it expanded its production capabilities and export reach, becoming a consistent supplier of high-demand native frozen items.

Core Business

Francoeur Merchandising is engaged in the sourcing, processing, freezing, packaging, and export of a wide variety of native Philippine fruits and vegetables. The company’s core business operations focus on:

• Manufacturing frozen food products for export
• Serving wholesalers and ethnic food retailers abroad
• Supporting Filipino food culture preservation overseas

Product and Service Offerings

Francoeur offers a highly curated selection of frozen Filipino agricultural goods, including:

• Frozen Fruits and Vegetables:
  • Grated Cassava
  • Grated Purple Yam (Ube)
  • Steamed Bananas
  • Coconut Milk
  • Banana Leaves
  • Bamboo Shoots
  • Lemongrass (Tanglad)
  • Squash Flowers (Bulaklak ng Kalabasa)
  • Tamarind Leaves (Sampalok Leaves)

These products are harvested, processed, and flash-frozen to maintain flavor, texture, and nutritional value, ensuring they are suitable for export markets with strict quality requirements.

Specialization and Core USP

Francoeur’s unique strength lies in its ability to preserve and export niche Filipino agricultural produce in frozen formats while maintaining authenticity and quality. The company ensures:

• Sourcing from local farms with traceability
• Hygienic processing and freezing systems
• Packaging tailored for international retail standards

Its focus on native vegetables and less common tropical crops provides a significant edge in catering to specific culinary demands in the Filipino diaspora.

Financial Strength

As a small-to-medium enterprise, Francoeur operates on lean but efficient financial models supported by:

• Export revenue from established overseas markets
• Efficient operations in the low-cost region of Bulacan
• Stable demand from ethnic Filipino retail and foodservice sectors

While the company does not publicly disclose its financials, consistent product offerings and online presence point to sustainable operational capacity.

Shipment Data

Francoeur Merchandising actively exports to:

• North America (USA, Canada): Primary markets for frozen Filipino vegetables
• Asia-Pacific: For Asian grocers and OFW-supported retailers
• Middle East and Europe: Targeting Filipino communities in UAE, UK, and Italy

Key data points include:

• Monthly container-based shipments to Filipino supermarkets
• Retail-ready frozen packs with multilingual labeling
• Products meet the import documentation and food safety criteria of destination countries

Target Market

Francoeur serves various global market segments:

• Filipino Supermarkets: Overseas grocery chains targeting expatriates
• Ethnic Food Distributors: With demand for specialty tropical vegetables
• Retail Chains: Offering frozen international food aisles
• Food Service Providers: Filipino restaurants, caterers, and hotels

Its customer base is primarily composed of businesses serving the global Filipino community.

Capabilities

Francoeur’s operational strengths include:

• Cold chain infrastructure for frozen goods
• Contract farming agreements for consistent raw material supply
• Product development customized for export regulatory needs
• Packaging solutions compliant with FDA and international labeling requirements

Certifications and Compliance Records

The company adheres to national and international standards through:

• Compliance with the Philippine FDA’s export food safety regulations
• Engagement with DTI’s export marketing programs
• Sanitation and Hygiene Protocols aligned with HACCP principles (though formal certification status not publicly verified)

Francoeur is also part of regional agribusiness fairs and product showcase programs that support SME exporters.

Customer Testimonials

While direct testimonials are not publicly listed, positive reception of Francoeur’s frozen products is evident through repeated orders and long-term relationships with North American and Asia-Pacific distributors. The consistent product quality and reliability of delivery have established trust among ethnic food importers.

Major Achievements

• Successfully launched over 10 unique frozen native products in export markets
• Sustained operations across multiple international geographies
• Featured in online directories and B2B platforms focused on Filipino product exporters
• Contributed to the visibility of underrepresented Philippine vegetables in global culinary spaces

Francoeur Merchandising exemplifies the role of SME exporters in cultural preservation and culinary innovation, delivering high-quality native Filipino ingredients to kitchens around the world.