Product Offerings
Products:
Professional Coffee Machines: A300, A400, A600, A800, A1000, S700, SB1200
Coffee Machine Accessories: Milk Systems, Cleaning Systems, Payment Solutions
Franke (Shanghai) Trade Co., Ltd is the China-based subsidiary of Franke Coffee Systems, a division of the Swiss multinational Franke Group. Located in Shanghai, this wholly foreign-owned enterprise plays a pivotal role in distributing and supporting Franke’s range of premium professional coffee machines across mainland China. With a strong heritage in Swiss engineering and innovation, Franke Coffee Systems is globally recognized for its commitment to automated, high-performance, and user-centric coffee solutions.
Core Business and Offerings
Franke (Shanghai) Trade Co., Ltd focuses exclusively on the sales, service, and support of professional coffee machines tailored for high-demand commercial environments such as:
- Restaurants and cafés
- Hotel and hospitality chains
- Convenience stores and fuel stations
- Office spaces and co-working facilities
Product Range:
- A-Series Machines: A300, A400, A600, A800, A1000 — ideal for small to high-volume businesses, offering customizable drink menus, user-friendly interfaces, and consistent beverage quality.
- S-Series: S700 combines traditional espresso flair with automation benefits.
- SB1200: A game-changing solution for unattended, high-throughput, and self-service coffee stations.
Accessories and Add-ons:
- FoamMaster™ milk systems
- Automatic cleaning modules
- Cashless and mobile payment integrations
These systems are fully customizable and scalable, making Franke a preferred partner for brands with multiple location footprints.
Specialization and USP
Franke's core USP lies in its integration of digital intelligence, modular designs, and high-end beverage customization. Key differentiators include:
- FoamMaster™ technology for barista-quality milk frothing
- iQFlow™ for flavor consistency and extraction control
- Remote monitoring & telemetry for real-time performance tracking and diagnostics
- Eco Mode and sustainable features for energy efficiency
Franke’s blend of engineering excellence and software-enhanced performance has made it a market leader in premium, automated coffee solutions.
Financials
As part of the privately held Franke Group (part of Artemis Group), Franke Coffee Systems operates in over 60 countries. While specific revenue figures for the China subsidiary are not publicly available, the parent company reports:
- CHF 2.1 billion (approx. USD 2.3 billion) in total global revenue (2023)
- Coffee Systems Division contributing approx. CHF 340 million (USD 375 million) annually
Franke Coffee Systems has recorded double-digit growth in Asia-Pacific markets, driven by increasing demand for high-quality coffee equipment in China.
International Shipments
Franke Coffee Systems, including its China operations, is engaged in regular global shipping of fully assembled machines, spare parts, and components. Shanghai serves as a strategic distribution hub for East Asia, ensuring:
- Fast lead times
- Localized inventory
- After-sales service and repair capabilities
Units sold in China are compliant with CCC standards and adapted for regional requirements.
Target Market
Franke (Shanghai) serves a diverse clientele in the foodservice and commercial beverage sectors. Core customers include:
- Top international coffee chains
- Premium hotels and resorts
- Workplace coffee providers
- Franchise-based QSR operators
The company’s service strategy combines direct sales with distributor partnerships across tier-1 and tier-2 Chinese cities.
Capabilities
- In-house service team for installation and maintenance
- Training and demo center in Shanghai
- Technical and spare parts warehouse for rapid service response
- Consulting services for layout, configuration, and capacity planning
The Shanghai team is trained to deliver end-to-end coffee program solutions, including barista training and equipment calibration.
Certifications and Compliance
All equipment offered by Franke (Shanghai) complies with both international and Chinese standards, including:
- CE, CB, and UL certifications
- ISO 9001 for quality assurance
- China Compulsory Certification (CCC) for electronic imports
Additionally, their machines are designed to meet HACCP and NSF food safety requirements where applicable.
Customer Testimonials
Franke Coffee Systems is a preferred partner for several global brands, with numerous case studies and testimonials available on its global platform. Clients consistently highlight:
- Low operational costs
- Ease of use
- Customization options
- Consistent beverage quality
These attributes are key to maintaining brand identity across multiple outlets.
Major Achievements
- Launch of the SB1200: Franke's flagship self-service solution tailored for high-footfall retail and convenience locations.
- Expansion into tier-2 Chinese cities through localized distributor networks
- Digital platform integration allowing remote fleet management and recipe updates
Franke has positioned itself as a thought leader in the future of automated coffee retail, offering intelligent systems that reduce labor dependency while enhancing quality.
This profile draws from verified company sources, financial reports, and global product documentation for Franke Coffee Systems.