Exhibiting at HOTELEX Shanghai 2025

SEB Professional (Shanghai) Co., Ltd. is the China branch of SEB Professional, a global leader in the design and manufacturing of commercial coffee and beverage equipment. As part of Groupe SEB, which includes world-renowned brands like WMF, Schaerer, and Curtis, the Shanghai entity plays a pivotal role in catering to the Asia-Pacific market with high-end professional coffee solutions.

Company Overview

SEB Professional (Shanghai) Co., Ltd. integrates local market expertise with German engineering excellence. The company distributes and services coffee machines and beverage equipment used by hospitality giants, specialty coffee retailers, convenience stores, and corporate offices.

Core Business Activities

SEB Professional focuses on professional-grade coffee and beverage solutions. Its product categories include:

• Fully Automatic Coffee Machines: WMF 5000 S+, WMF 1500 S+, and WMF 1100 S are engineered for high-demand locations, offering fast service and consistent quality.
• Semi-Automatic Coffee Machines: WMF espresso is designed to provide the feel of traditional barista operation while ensuring consistency and ease of use.
• Specialty Equipment: Includes integrated milk systems, cleaning modules, Cup & Cool systems, and custom steam solutions.

These systems are ideal for coffee chains, hotels, bakeries, and self-service kiosks seeking efficiency, durability, and top-tier performance.

Technological Specialization and USP

The company stands out through:

• IoT-enabled Equipment: WMF CoffeeConnect platform for data analytics, remote diagnostics, and predictive maintenance.
• Smart Milk and Steam Technologies: Allowing barista-level quality with minimal training.
• Sustainable Design: Energy-efficient operation and modular parts to extend product lifecycle and serviceability.

Financial Scale and Corporate Backing

SEB Professional is backed by Groupe SEB, a publicly listed French conglomerate with:

• €8 billion in revenue (2023 data)
• Operations in over 150 countries
• 33 industrial sites and over 30,000 employees

While localized revenue data for SEB Professional (Shanghai) is not publicly broken out, the Asia-Pacific market represents a significant growth area. Internal market analysis suggests double-digit year-over-year growth in China over the past three years.

International Trade and Shipments

Using data from platforms such as Volza and ImportYeti:

• SEB Professional (Shanghai) handled over 85 international shipments in 2023, primarily exporting WMF units to Southeast Asia, South Korea, and the Middle East.
• Top exported products include the WMF 1500 S+ and Schaerer Coffee Art Plus machines.
• The average shipment size ranged between €12,000 to €40,000 per batch, depending on configuration and destination.

Target Markets

SEB Professional (Shanghai) serves a wide range of industries:

• Hospitality Chains: Hotels, buffets, and resorts
• Coffee Retailers: Specialty and high-volume coffee chains
• Convenience Stores & Gas Stations
• Offices & Co-working Spaces
• Healthcare and Education Institutions

Its machines are favored for their minimal maintenance needs, high uptime, and user-friendly interfaces.

Certifications and Compliance

All SEB Professional equipment is certified according to:

• CE (EU Conformity)
• CB Scheme (IEC Compliance)
• NSF and UL (North America)
• China Compulsory Certification (CCC)

Additionally, the WMF brand adheres to ISO 9001 and ISO 14001 for quality and environmental management systems.

Client Testimonials and Market Feedback

Customers globally have praised WMF and Schaerer machines for:

• “Consistent espresso quality across multiple locations”
• “Exceptional service support and uptime in peak demand periods”
• “Smart connectivity that allows central performance monitoring”

In China, key partnerships include leading hospitality names and top-tier specialty café chains.

Key Achievements

• 2020: WMF CoffeeConnect launched in Asia, enabling full remote fleet management.
• 2021: SEB Professional named among “Top 100 Smart Equipment Providers” in Asia.
• 2023: Achieved record-high regional machine installations across Asia-Pacific.

SEB Professional (Shanghai) Co., Ltd. remains at the forefront of professional beverage technology, combining precision engineering, innovative technology, and world-class support to redefine the coffee experience in the commercial sector.