Exhibiting at HOTELEX Shanghai 2025

Guangzhou Fresh Farmer Marketplace Co., Ltd is a wholly foreign-owned enterprise based in Guangzhou, China. Operating under the brand Fresh Farmer, the company serves as a diversified B2B platform connecting domestic and international suppliers with food and beverage retailers, vending operators, and hospitality clients. With a unique focus on sustainable sourcing and high-quality food products, Fresh Farmer has rapidly gained visibility as a modern marketplace for both physical goods and equipment tied to the foodservice industry.

Core Business and Offerings

Fresh Farmer operates across several verticals within the food and beverage supply chain, including both consumables and support equipment. The business focuses on e-commerce enablement, sourcing solutions, and product distribution, catering to a global clientele from its base in China.

Key Product Segments:

• Coffee Products:

  • Green Coffee Beans
  • Specialty Coffee Beans
  • Unroasted Coffee Beans (bulk and micro-lot origins)

• Food & Beverage:

  • Prepackaged Foods
  • Dairy Products
  • Non-Alcoholic Beverages
  • Tea and Herbal Infusions

• Vending Solutions:

  • Smart Vending Machines
  • Ticket Machines
  • ATMs and Spare Parts for Automation

• Kitchen & Household:

  • Commercial Kitchen Equipment
  • Household Appliances
  • Daily Groceries

These offerings are supported through direct sourcing partnerships and supply agreements with manufacturers in China, Latin America, and Southeast Asia.

Specialization and USP

Fresh Farmer’s unique selling proposition lies in its combination of food product procurement with automated retail solutions, which allows clients to manage both stock and sales equipment from a unified vendor. Notable features include:

• Specialty sourcing expertise in coffee and tea
• Integrated vending and automation technologies
• Focus on Latin American trade routes, leveraging the founder’s multinational ties
• Cross-border logistics support for overseas buyers and Chinese importers

This dual offering positions Fresh Farmer as both a food distributor and a retail enabler, particularly suited for clients expanding into unattended retail or boutique food outlets.

Financials

While detailed financial disclosures are not available publicly, Fresh Farmer is registered as a wholly foreign-owned enterprise (WFOE) with active commercial operations in Guangzhou. Based on regional business scope and cross-border activities, the company likely operates in the following range:

• Estimated annual revenue: USD $1 million – $5 million
• Trade relationships across China, Colombia, Ecuador, and Southeast Asia
• Operational team based in Guangzhou with multilingual capability

These figures are derived from trade network analysis and business registration norms for similar-scale operations in China.

International Shipments

Fresh Farmer engages in import and export of food commodities, particularly:

• Green coffee beans imported from Colombia and Latin America
• Kitchen appliances and vending machines exported to Southeast Asia and the Middle East

The company also handles third-party sourcing and logistics support for global buyers, offering container-level exports and small-batch trial shipments.

Target Market

The business targets:

• Specialty coffee roasters and cafes
• Hotel and hospitality buyers
• Convenience stores and supermarket chains
• Vending machine operators and franchise managers
• Distributors seeking Latin American food products in Asia

This diversified client base spans both B2B retail and wholesale procurement.

Capabilities

• Cross-border procurement expertise, especially for Latin American commodities
• OEM & private labeling for packaged food and beverage products
• Logistics and customs facilitation for multi-region operations
• Multilingual sales and support team to bridge communication gaps

The company’s infrastructure supports end-to-end sourcing and sales, from farm gate to vending machine.

Certifications and Compliance

Fresh Farmer ensures compliance with import/export regulations and food safety protocols, including:

• CIQ registration for imported consumables
• Customs brokerage partnerships
• Traceability documents for origin-certified coffee

However, no ISO or HACCP certifications were found on public records, which may limit access to institutional food service clients.

Customer Testimonials

Customer feedback from B2B platforms highlights:

• Consistent quality of coffee products
• Efficiency in vending machine delivery
• Professional and personalized customer service

While not widely published, client reviews indicate a strong service orientation and niche sourcing capabilities.

Major Achievements

• Established trade route between Colombia and China for direct coffee imports
• Launched hybrid product portfolio combining food and vending equipment
• Expanded distribution into Southeast Asia and UAE through trade partnerships

Fresh Farmer has demonstrated agility in responding to evolving market needs, especially in the post-pandemic focus on contactless retail and global food traceability.

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This company profile is compiled from publicly available trade, business registration, and supplier information, along with B2B market insights.