Shanghai Freser International Co., Ltd. is a prominent provider of professional food and beverage equipment solutions headquartered in Shanghai, China. With a strong emphasis on quality, innovation, and strategic international partnerships, the company serves commercial kitchens, hospitality operators, and foodservice providers across Asia and globally.
Core Business
Freser specializes in the manufacturing and export of advanced foodservice equipment, offering comprehensive solutions tailored to the beverage and catering industries. The company's focus is on improving food and drink preparation efficiency through reliable, high-performance equipment.
Product and Service Offerings
Freser's diverse range of products includes:
- Ice Makers: High-efficiency commercial ice production systems.
- Cold Drink Dispensers: Machines for juice, soda, and chilled beverages.
- Coffee Machines: Professional-grade espresso and drip machines for cafes and offices.
- Tea Brewing Machines: Automated brewers for traditional and specialty teas.
- Commercial Induction Cooktops: Fast, energy-efficient cooking solutions.
- Commercial Microwave Ovens: High-speed heating for foodservice operations.
- Water Treatment Equipment: Filtration and purification systems for food and beverage applications.
- Smart Payment Systems: Integrated solutions for cashless transactions in foodservice environments.
These products are deployed in restaurants, hotels, cafés, and commercial kitchens.
Specialisation and Core USP
Freser’s key strength lies in its integration of globally recognized brands and technologies into its product offerings. The company is known for:
- Collaborations with brands like Scotsman, Melitta, Kalerm, Brita, Midea, and HydroNovation.
- Customization of systems to fit client needs, from small cafés to large chains.
- Dedicated service teams for installation, training, and maintenance.
Its unique value proposition includes bundled solutions—combining equipment, accessories, and digital interfaces—to optimize operational efficiency.
Financial Insights
Freser operates within a rapidly growing segment of the commercial kitchen equipment market. Although specific financial figures are not publicly disclosed, its partnerships with major global brands and its extensive product catalog suggest significant market penetration and stable revenues.
Shipment Records
Trade data shows active global engagement, with Freser exporting to regions including Southeast Asia, the Middle East, and Europe.
- Estimated Annual Shipment Volume: Over 100 documented shipments of commercial kitchen equipment.
- Primary Export Products: Coffee machines, beverage dispensers, water treatment systems.
- Top Destinations: Thailand, UAE, Vietnam, Russia, and Germany.
Target Market
Freser’s target clientele includes:
- Hospitality chains
- Coffee shop franchises
- Restaurant operators
- Commercial foodservice equipment distributors
- Institutional buyers (corporate kitchens, universities)
The company offers end-to-end service from equipment selection to post-sales support, appealing to businesses seeking turnkey kitchen solutions.
Capabilities
The company's technical and service capabilities include:
- Product design and customization
- Supply chain management and bulk logistics
- Equipment installation and training
- After-sales service and repair
- Multi-brand equipment integration
Certifications and Compliance
Although specific certifications are not publicly listed, Freser’s partnerships with certified international brands (e.g., NSF, CE, RoHS-compliant products) suggest adherence to global quality and safety standards.
Customer Testimonials
While direct testimonials are not available online, the long-standing partnerships with multinational brands and consistent listing in export directories affirm a strong industry reputation.
Major Achievements
- Authorized distributor and integrator of premium global brands in China.
- Recognized for high product reliability and customized service in the APAC region.
- Contributed equipment solutions for several large-scale commercial kitchen projects across Southeast Asia and the Middle East.
- Established a streamlined distribution network and service infrastructure to support international clients.