Product Offerings
Products:
Green Chickpea Products: IQF Shelled Green Chickpeas, Green Chickpea Hummus
Fresh Nature Foods is a vertically integrated agricultural company based in Walla Walla, Washington, specializing in the cultivation, processing, and commercialization of premium green chickpeas. The company was established with a mission to offer innovative, nutritious, and sustainable legume-based food products, focusing on minimally processed whole foods with superior taste, texture, and health benefits. Leveraging their close proximity to the fertile farmlands of the Pacific Northwest, Fresh Nature Foods oversees the entire production lifecycle—from seed to table.
Core Business and Offerings
Fresh Nature Foods is a pioneer in introducing green chickpeas to the U.S. food market in various convenient formats. Their primary products include:
- IQF (Individually Quick Frozen) Shelled Green Chickpeas: Harvested while still green to retain maximum freshness and nutrition.
- Green Chickpea Hummus: A clean-label, protein-rich alternative to traditional hummus, featuring a vibrant color and slightly sweet, nutty flavor.
Their offerings are tailored for a variety of customer segments, including foodservice providers, retailers, and manufacturers seeking innovative plant-based ingredients. The company promotes versatility, nutrition, and clean-label attributes, addressing rising consumer demand for non-GMO, gluten-free, and vegan-friendly products.
Specialization and Unique Selling Proposition
Fresh Nature Foods’ key differentiator lies in its focus on green chickpeas, which are younger and fresher than traditional beige chickpeas. This product not only offers a higher nutritional profile—including more protein and fiber—but also reduces cooking time and enhances flavor. The company's proprietary harvesting and freezing techniques preserve texture, color, and taste, setting a new standard for chickpea-based foods in the natural products industry.
Moreover, by maintaining full control over their supply chain, Fresh Nature ensures consistent quality, transparency, and food safety compliance, which is a major trust factor for their commercial buyers.
Market and Financial Insights
While Fresh Nature Foods is privately held and does not disclose financials, the context of their market is telling. According to Allied Market Research, the global chickpea market is expected to reach $12.3 billion by 2026, with green chickpeas gaining popularity as a fresh and functional ingredient. Their placement in specialty natural food channels and partnerships with foodservice distributors underscores a solid business model aimed at steady growth.
Target Market
The company’s target segments include:
- Retailers and natural food stores looking for new, nutrient-dense products for health-conscious consumers.
- Foodservice operators seeking plant-based and allergen-friendly protein sources.
- CPG brands and manufacturers interested in clean-label chickpea inputs for dips, snacks, and meal kits.
The brand also appeals to a rapidly growing audience of flexitarians, vegans, and consumers with dietary sensitivities, particularly those avoiding soy, dairy, or gluten.
Capabilities
- On-Farm Cultivation and Harvesting: Direct sourcing from local farms enables crop traceability and consistent yield.
- IQF Processing Facilities: Advanced freezing technology ensures superior product freshness and quality retention.
- R&D and Innovation: In-house culinary and food science expertise enables rapid product development and customization.
- Logistics and Supply Chain: National distribution network capable of handling bulk and packaged shipments across the U.S.
Certifications and Compliance
Fresh Nature Foods adheres to the following certifications and compliance frameworks:
- Non-GMO Verified
- Gluten-Free Certified
- Vegan Friendly
- FDA Food Facility Registration
- HACCP-Compliant Production Processes
These credentials reflect a commitment to food safety, clean-label principles, and dietary inclusivity.
Shipment and Export Activities
Fresh Nature Foods primarily services the domestic U.S. market. According to data reviewed on platforms like ImportYeti, the company has active shipment relationships with wholesale buyers and distributors across North America. Their IQF products are especially suited for bulk transportation, with packaging formats designed to minimize spoilage and maximize shelf life in transit.
Customer Feedback and Testimonials
Retail and foodservice clients have praised Fresh Nature Foods for their product consistency, innovative ingredient offering, and superior flavor profiles. In trade reviews and buyer showcases, chefs and category buyers noted that the IQF shelled green chickpeas "retain a fresh snap and clean, earthy flavor unmatched by canned or dried varieties."
Major Achievements
- Introduced IQF green chickpeas to mainstream U.S. market as a premium fresh legume.
- Launched an innovative green chickpea hummus line, now stocked in multiple natural retail channels.
- Participated in major trade shows like Natural Products Expo West, earning attention from culinary trendsetters and food innovators.
- Developed long-term partnerships with Pacific Northwest farmers, supporting sustainable and local agriculture.
- Published an official Product Sheet PDF, enhancing transparency and buyer communication.
Fresh Nature Foods is redefining the legume category through innovation, sustainability, and a commitment to elevating plant-based nutrition. With its distinct product offerings and growing influence in the food innovation ecosystem, the company continues to position itself as a leader in the premium natural foods space.