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Exhibiting at International Food & Drink Event (IFE) 2025

2710k
ExCeL London
17 Mar - 19 Mar, 2025

Product Offerings

Products:

Frozen Seafood: Wild prawns from Madagascar, King crab, Scallops, Exotic fish

Added-Value Products: Starters & Snacks, Ready meals & Take away, Vegetables & Side dishes, Fruits & Desserts

Frozen Organic Seafood Products: Various certified organic seafood items

MSC Seafood Products: Marine Stewardship Council certified seafood products

Frozen Vegetarian Products: Selection of vegetarian-friendly frozen items

Freshpack SAS is a leading French food manufacturer and distributor specializing in premium frozen seafood and gourmet ready-to-eat meals. Based in Saint-Martin-Boulogne in the Hauts-de-France region, Freshpack has established itself as a prominent player in the European frozen food industry through its commitment to quality, innovation, and sustainability. Serving retail chains, foodservice providers, and international markets, the company has developed a robust portfolio of seafood-based and vegetarian product lines under multiple house brands.

Founded with a vision to combine culinary tradition with modern convenience, Freshpack has expanded its operations to become both an importer and exporter, handling sourcing, manufacturing, and distribution across Europe and beyond.

Core Business and Product Offerings

Freshpack’s operations revolve around the sourcing, processing, and packaging of high-end frozen food products. Its extensive catalog includes:

  • Frozen Seafood: Wild prawns from Madagascar, King crab, Scallops, Exotic fish (snapper, barramundi).
  • Value-Added Products:
    • Starters & Snacks: Mini gyozas, chicken samosas, Thai tapas.
    • Ready Meals & Takeaway Dishes: Red curry noodles with shrimp, seafood paella, green curry dishes.
    • Vegetables & Side Dishes: Stir-fry mixes, rice dishes, seasoned legumes.
    • Fruits & Desserts: Exotic fruit mixes, frozen tropical desserts.
  • Organic and Certified Seafood:
    • MSC Certified Products: Traceable, sustainably sourced fish and shellfish.
    • Organic Seafood Line: Sourced under EU organic certification standards.
  • Vegetarian Frozen Foods: Fully plant-based ready meals catering to growing vegetarian demand.

Freshpack's ability to serve both conventional and organic markets allows it to meet a wide array of dietary and culinary preferences.

Specialisation and Unique Selling Proposition

Freshpack stands out in the European frozen food sector for its:

  • Premium frozen seafood expertise, sourced from high-quality fisheries in Madagascar, Southeast Asia, and Northern Europe.
  • Innovative product development with a culinary twist, transforming traditional recipes into convenient, frozen gourmet offerings.
  • Strong branding strategy, with sub-brands such as Thaï Tapas, Makamba, Crab’House, and En’Joy, each targeting specific market niches.

Its factory adheres to stringent European food production standards, and the company consistently invests in R&D to anticipate consumer trends in healthy eating and sustainable sourcing.

Market Position and Sector Relevance

Operating within the €44 billion European frozen food market, Freshpack addresses both the premium seafood segment and the expanding ready-meals category. According to data from Eurostat and IRI, frozen ready meals in France have seen a consistent growth rate of 4.5% CAGR over the past five years, with demand increasing for ethically sourced and restaurant-quality frozen options.

Freshpack’s presence in major European retail chains, as well as its growing export network, reflects strong positioning among mid-to-high-end frozen food suppliers.

Target Markets

Freshpack caters to:

  • Retail chains in France, Belgium, Germany, Netherlands, and other EU nations.
  • Foodservice distributors serving restaurants, hotels, and institutional kitchens.
  • Private label buyers looking for OEM frozen food production.
  • International importers focused on premium seafood and ethnic ready meals.

The company’s flexible packaging, multilingual labeling, and product diversity allow it to serve a wide array of B2B clients.

Capabilities

  • In-House Processing Facility: Equipped for seafood handling, cooking, IQF freezing, and packaging.
  • Quality Assurance Systems: Full traceability, batch tracking, and HACCP implementation.
  • Product Customization: Ability to produce bespoke recipes and private label SKUs.
  • Cold Chain Logistics: National and cross-border frozen distribution.

Freshpack also invests in product design and sensory testing, ensuring that flavor, texture, and presentation meet gourmet standards.

Certifications and Compliance

Freshpack maintains a high level of compliance with European food safety and sustainability norms. Their certifications include:

  • MSC (Marine Stewardship Council) for sustainable seafood.
  • EU Organic Certification for select seafood and plant-based products.
  • IFS Food and/or BRCGS Compliance (presumed based on retail distribution, but specific confirmation is not available from public sources).
  • HACCP protocols implemented throughout production and logistics processes.

These credentials support the company’s partnerships with top-tier retail and hospitality operators.

Export and Trade Activity

As both importer and exporter, Freshpack has an active role in European and international trade. The company imports raw seafood from certified partners in Madagascar and Southeast Asia and exports value-added frozen products across the EU.

Although detailed shipment volumes are not publicly disclosed, export trends indicate consistent outbound movement of branded and private label products to Northern and Western Europe. Participation in international trade fairs such as SIAL Paris and Seafood Expo Global reinforces their export credentials.

Brand Portfolio

Freshpack’s strategic branding supports its diversification across product categories:

  • Thaï Tapas: Asian-inspired finger foods and appetizers.
  • Makamba: Focused on exotic and African-style seafood products.
  • Crab’House: Specializes in king crab and high-end shellfish dishes.
  • En’Joy by Freshpack: A broader range of ready meals and frozen snacks.

Each brand has a dedicated culinary theme, helping Freshpack target segmented customer groups with tailored marketing.

Industry Reputation and Achievements

Freshpack is recognized for its culinary authenticity and quality, often praised for delivering restaurant-quality meals in a frozen format. Industry clients and foodservice buyers highlight:

  • Excellent flavor retention and texture after reheating.
  • Reliable year-round availability of seasonal seafood.
  • Competitive pricing for gourmet-standard frozen food.

Its emphasis on sustainability and traceability also makes Freshpack a preferred supplier in the ethical and organic food space.

Major Achievements

  • Developed a multi-brand portfolio serving distinct market niches.
  • Expanded export reach to over 10 European countries.
  • Introduced frozen Thai and seafood meal kits that align with growing consumer interest in global cuisines.
  • Invested in sustainable sourcing and MSC-certified seafood supply chains.
  • Strengthened digital presence via LinkedIn and Facebook, enhancing B2B engagement and brand visibility.

Freshpack SAS continues to redefine the frozen food landscape by blending culinary excellence with food safety, innovation, and sustainability—meeting the evolving demands of modern European consumers and trade partners.