Exhibiting at International Food & Drink Event (IFE) 2025

Freshpeel Produce Ltd is a leading UK-based processor and supplier of ready-to-use root vegetables for the food manufacturing, catering, and hospitality sectors. Specializing in peeled and pre-prepared onions, carrots, and parsnips, the company operates from its headquarters and production facility in Wisbech, Cambridgeshire—at the heart of the UK’s agricultural belt.

Brief History

Founded by Peter Ian Lonsdale and Keith Woolsey, Freshpeel Produce has established itself as a trusted name in the UK’s prepared vegetable supply chain. With decades of industry experience behind its leadership, the company was built to deliver fresh, processed vegetables with a focus on quality, hygiene, and consistency for industrial and commercial kitchens.

Core Business

Freshpeel Produce focuses on:

• Root vegetable preparation and processing
• B2B supply to food manufacturers, caterers, and wholesalers
• Just-in-time delivery with robust cold chain logistics

All products are sourced from trusted UK farms and undergo strict quality checks and high-capacity automated processing to ensure food safety and shelf-life optimization.

Product and Service Offerings

Onions

• Formats: Whole peeled, diced, sliced, petals, wedges, and halves
• Varieties: Brown, red, and white onions
• Applications: Sauces, soups, pre-prepared meals, curries

Carrots

• Formats: Peeled, diced, sliced, batons, and wedges
• Sourced from: British growers in Lincolnshire and Cambridgeshire
• Applications: Foodservice, ready meals, canning, roasting blends

Parsnips

• Formats: Peeled, diced, sliced, batons, and wedges
• Popular in: Seasonal pre-packs, festive meal kits, food-to-go salads

All products are offered in vacuum-sealed, chilled packaging to preserve freshness and prolong shelf life.

Specialisation and Core USP

Freshpeel’s value proposition lies in its ability to deliver high-volume, high-precision vegetable processing with tight lead times and minimal waste. Key USPs include:

• BRC-compliant processing environment
• Flexible portioning options for industrial kitchens
• Quick response lead times and regional delivery network
• Complete traceability from field to finished product

The company's lean processing model and local sourcing strategy provide cost efficiency and environmental benefits.

Financials

As a private limited company, Freshpeel’s financials are not publicly disclosed, but estimates based on industry benchmarks suggest:

• Estimated annual revenue between £8–10 million (2023)
• Supply partnerships with over 150 B2B clients across foodservice and processing
• Daily output capacity of up to 20 tonnes of processed vegetables
• Year-on-year growth rate of approximately 12–15% driven by demand for pre-prepped veg

Shipment and Operational Data

• Daily chilled distribution throughout East Anglia, Midlands, and Greater London
• Orders fulfilled within 24–48 hours for most customers
• Uses returnable transit packaging (RTP) to reduce waste
• Coordinated deliveries with large-scale producers, school meal providers, and food manufacturers

Target Market

Freshpeel serves:

• Commercial and industrial food processors
• Catering and institutional kitchens
• Meal kit and ready-meal manufacturers
• Wholesalers and regional produce distributors
• School and healthcare foodservice contracts

Capabilities

• Peeling, slicing, dicing, and batching automation
• Cold storage and real-time inventory tracking
• Vacuum and MAP (Modified Atmosphere Packaging) solutions
• Flexible packing formats from 1kg to 25kg
• Food safety assurance via metal detection and optical sorting

Certifications and Compliance

• BRCGS Certified for Food Safety
• Adheres to FSA allergen and hygiene protocols
• Full HACCP implementation and site traceability systems
• Compliant with UK Defra environmental and waste guidelines
• Uses UK-grown produce where possible, supporting local agriculture

Customer Testimonials

“Freshpeel is one of our most reliable suppliers for prepped onions. They understand the urgency of food production timelines and always deliver.”
— Head of Procurement, Ready Meal Manufacturer

“Their vacuum-packed carrots are a staple in our kitchen prep. It’s consistent, high-quality, and exactly what we need to scale menus.”
— Head Chef, Regional Catering Service

Major Achievements

• Expanded capacity by 30% in 2022 with new slicing and vacuum-packing equipment
• Recognized by regional trade bodies for best-in-class hygiene practices
• Maintained 99.7% on-time delivery performance throughout 2023
• Introduced seasonal prep lines for Christmas and Easter meal kits
• Active contributor to zero-waste vegetable utilization programs

Freshpeel Produce Ltd continues to lead in the UK's prepared vegetable sector by offering precision, reliability, and freshness—all backed by a dedication to British agriculture and operational excellence.