Exhibiting at HOTELEX Shanghai 2025

FUJIAN HAILITIAN FOOD CO., LTD. is a dynamic food manufacturing and export enterprise based in Zhangzhou, Fujian Province, China. Known for its diversified product offerings and commitment to high-quality food innovation, the company operates under multiple brands including WINVO, Maikaosi (麦考司), and Xianguali Ren (纤果丽仁). With a strategic focus on dried fruits, baked goods, and frozen food ingredients, Hailitian Food has become a reliable supplier for global food distributors, retailers, and manufacturers.

Core Business and Product Categories

Fujian Hailitian Food specializes in the development and processing of a wide range of food items, including:

• Dried Fruits:

  • Dried Mango
  • Dried Guava
  • Dried Pineapple
  • Dried Strawberry
  • Dried Tomato
  • These products are processed using advanced dehydration and low-temperature drying technologies to preserve nutrients and taste.

• Baked Goods:

  • Cake Rusk
  • Bread Rusk
  • Mille-feuille XO
  • These shelf-stable bakery items cater to both domestic consumers and export bakery chains.

• Frozen Fillings:

  • Specially formulated fillings for use in pastries, breads, and desserts. Popular with foodservice providers and bakeries for convenience and consistency.

• Tea Beverage Ingredients:

  • Fruit-based and jelly-type inclusions for use in modern tea and bubble tea formats.

• Condiments:

  • Various Asian sauces and seasoning blends tailored for food processing or retail packaging.

This wide spectrum of products allows the company to serve multiple sectors within the food industry, from FMCG and retail to B2B foodservice supply.

Manufacturing Capabilities

With production facilities located in Zhangzhou—a well-known agricultural processing zone—Fujian Hailitian Food benefits from:

• Modern Food Processing Equipment: Including freeze-drying lines, automated slicing and dicing systems, and sterile packaging technology.
• Cold Storage and Logistics Infrastructure: Supporting both frozen and ambient supply chains.
• Quality Control Systems: Adhering to global food safety standards with batch-level traceability and testing.

The company operates with a focus on scalable production, capable of fulfilling bulk OEM and ODM orders for international clients.

Market Reach and Export Footprint

Hailitian Food’s export activities span several key international markets:

• Southeast Asia: Especially Vietnam, Malaysia, and Thailand, where dried tropical fruits and tea ingredients are in high demand.
• Middle East and Gulf Countries: Popularity of rusk and dried fruits in traditional diets.
• North America and Europe: Supplied under private-label arrangements or bulk packaging to distributors and ethnic food stores.

Though detailed export shipment records are unavailable, the diversity of SKUs and regional branding suggests consistent container-scale exports, with an estimated average shipment value ranging from USD 20,000 to 80,000 per container depending on the product mix.

Certifications and Compliance

While specific certificates are not published online, typical documentation held by export-oriented food companies in Fujian includes:

• ISO 22000 and HACCP for food safety management
• Halal Certification for Islamic markets
• FDA Registration for U.S. market entry
• QS Certification for domestic Chinese food sales

Strict quality control measures are implemented from raw material sourcing to packaging and logistics.

Brands and Market Segmentation

• WINVO: The company’s global-facing brand known for dried fruits and premium baked items.
• Maikaosi (麦考司): A domestic-facing bakery brand with growing regional retail penetration.
• Xianguali Ren (纤果丽仁): Focused on health-conscious dried fruit snacks and functional ingredients.

These brands are targeted at both end-consumers and institutional buyers, with tailored product lines for different retail formats.

Strategic Outlook and Future Growth

The company is actively pursuing growth opportunities in:

• Private Label Partnerships: Working with supermarket chains and online grocers for OEM branding.
• E-commerce and Cross-border Trade: Targeting global platforms like Alibaba, JD Worldwide, and Amazon.
• R&D Investment: Developing new product variants in functional snacks and plant-based fillings for the vegan market.

Conclusion

Fujian Hailitian Food Co., Ltd. represents a modern Chinese food exporter blending traditional food product expertise with scalable, quality-driven manufacturing. Through its multi-brand strategy, diversified offerings, and growing international footprint, the company is well-positioned to capture a larger share of the global dried food and bakery ingredients market.