Product Offerings
Products:
Grain and Oilseed Milling: Cereal Breakfast Foods
Food Manufacturing: General Food Processing Services
Fujian Xintian Food Technology Co., Ltd. is an emerging player in the Chinese food manufacturing sector, with its operations rooted in Changting County, Longyan, Fujian Province. The company focuses on modern grain processing and general food manufacturing services, with an emphasis on cereal breakfast foods and custom food solutions for both retail and institutional clients.
Company Overview
Established in the late 2010s, Fujian Xintian Food Technology Co., Ltd. has developed its presence in the niche of cereal-based food products, especially breakfast cereals and related grain-derived food items. Its operations benefit from the agricultural richness of western Fujian and strategic access to logistics infrastructure linking inland provinces to coastal export hubs.
The company is headed by Lai Fubin, under whose leadership Xintian has made targeted investments in food safety, production automation, and market-oriented product development.
Product Offerings
Xintian’s primary business areas are:
-
Grain and Oilseed Milling:
- Cereal breakfast foods (corn flakes, granola, multigrain cereals)
- Processed cereals for health and wellness markets
-
General Food Manufacturing:
- OEM/ODM food manufacturing services
- Ingredient preparation and packaging services
- Custom food processing for brands, retailers, and institutions
Its offerings are designed to meet growing demand for convenient, nutritious, and affordable breakfast options in both domestic and international markets.
Manufacturing Capabilities
The company operates a modern production facility with:
- Advanced milling and cereal processing machinery
- Blending and coating equipment for granola and multigrain clusters
- Automated packaging systems for retail-ready pouches and bulk packaging
Key production metrics include:
- Facility Area: Estimated over 8,000 square meters
- Annual Production Capacity: Approximately 4,000 tons of cereal-based products
- Employees: Around 80 staff, including production workers, technicians, and quality control personnel
Certifications and Quality Management
Fujian Xintian places strong emphasis on food quality and safety, aligning its processes with national and industry-standard practices. While specific certifications have not been disclosed in public databases, companies in this segment typically seek:
- ISO 22000 or HACCP for food safety
- QS certification from the Chinese State Administration for Market Regulation
Internal quality protocols include raw material traceability, batch-level product tracking, and moisture/temperature-controlled storage systems.
Target Markets and Client Base
Xintian primarily serves:
- Chinese domestic market: Supplying supermarkets, food service distributors, and institutional clients such as schools and hospitals
- OEM clients: Providing manufacturing services to other food brands and regional distributors
- Exploratory export markets: Engaging in initial outreach to Southeast Asia and Eastern Europe through trading companies
Its focus on cereal-based products aligns with shifting dietary habits in Asia, where modern breakfast alternatives are seeing increased adoption.
Key Differentiators
- In-house formulation capabilities: Ability to customize recipes for granola, puffed grains, and multi-ingredient cereals
- Flexible packaging formats: From 25g single-serve pouches to bulk 10kg institutional packs
- Market adaptability: Responsive to trends in low-sugar, high-fiber, and protein-enhanced cereals
Export and Distribution
Although the company is in the early stages of export development, it has begun piloting shipments through regional food trading intermediaries. No direct shipment records were found in global trade platforms like ImportYeti or Panjiva, suggesting that exports are currently handled through third-party exporters.
Business Outlook
Fujian Xintian Food Technology is strategically positioned to expand its market share in the evolving Chinese breakfast foods segment. Future prospects include:
- Expansion into e-commerce platforms and private label collaborations
- Investment in R&D for product innovation aligned with health trends
- Potential certifications for international food safety and halal compliance to boost export readiness
As consumer interest in quick, nutritious, and on-the-go food options continues to grow, Fujian Xintian’s product focus and scalable production capabilities make it a promising contributor in the processed food manufacturing landscape.