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Exhibiting at HOTELEX Shanghai 2025

7.2D35
(NECC) in Hongqiao, West Shanghai
30 Mar - 2 Apr, 2025

Product Offerings

Products:

Footwear: Casual Shoes, Safety Shoes, Boots, Sandals, Slippers

Sports Footwear: Sneakers, Mountain Shoes, Skate Shoes, Basketball Shoes

Fuzhou Harvest Land Industry Co., Ltd. is a comprehensive footwear manufacturing and export company based in Fuzhou, China. With a wide-ranging product portfolio that spans from casual and safety shoes to specialized sports footwear, the company has carved out a strong niche in the international footwear supply chain.

Company Overview

Founded in the early 2000s, Fuzhou Harvest Land Industry Co., Ltd. has evolved into a global supplier of both lifestyle and performance footwear. The company operates through its core manufacturing base in Fuzhou, Fujian Province—one of China’s most prominent regions for shoe production and international trade logistics.

Led by Dannie Chen, the company combines modern manufacturing techniques with customer-oriented design services, ensuring it remains competitive in rapidly changing global fashion and utility markets.

Product Portfolio

Fuzhou Harvest Land specializes in designing, manufacturing, and exporting the following categories:

  • Casual Footwear:

    • Men’s and Women’s Casual Shoes
    • Fashion Sneakers
    • Loafers
    • Slip-ons
  • Safety and Utility Footwear:

    • Steel Toe Safety Shoes
    • Work Boots
    • Industrial Protective Footwear
  • Sports Footwear:

    • Running Shoes
    • Basketball Shoes
    • Mountain Hiking Shoes
    • Skate Shoes
  • Seasonal Footwear:

    • Sandals
    • Slippers
    • Indoor Comfort Shoes

Each product category is designed to meet international standards in comfort, durability, and aesthetics, with a mix of synthetic, textile, and leather materials.

Manufacturing Capabilities

  • Factory Area: Estimated over 15,000 square meters
  • Monthly Output: Up to 100,000 pairs of shoes
  • Production Lines: 6 modern lines equipped for cutting, stitching, molding, and finishing
  • Employees: Approximately 200 workers, including experienced technicians and QA specialists

The company operates an integrated process from material sourcing to final packaging, ensuring lead time control and cost efficiency for global buyers.

Certifications and Compliance

While specific certifications have not been disclosed, exporters in this category often meet international compliance for:

  • ISO 9001 Quality Management Systems
  • CE Certification (for safety footwear)
  • ASTM Standards for protective footwear
  • REACH Compliance for European chemical safety

The company is active on Alibaba’s platform with a verified supplier profile, and it offers Trade Assurance to international buyers.

Export Markets and Shipment Data

Fuzhou Harvest Land Industry Co., Ltd. exports to over 30 countries with consistent activity in:

  • United States
  • Germany
  • UK
  • South Africa
  • Chile
  • Russia
  • United Arab Emirates

According to shipment tracking via platforms like ImportYeti and Panjiva:

  • Annual export volume: Over 500 containers/year
  • Major exported items: Casual shoes and safety boots
  • Long-term buyers: Footwear wholesalers, private label brands, and uniform suppliers

The company is known for its ability to handle seasonal bulk orders and short-run OEM development projects.

OEM/ODM Capabilities

Fuzhou Harvest Land provides extensive OEM and ODM services:

  • Custom branding on insoles, tongues, and packaging
  • Private mold development for unique shoe models
  • Pattern and color customization for fashion or functional markets
  • Flexible MOQ structures for different buyer segments

These capabilities enable partnerships with startup brands as well as volume-driven wholesalers.

Competitive Advantages

  • Design Adaptability: Fast prototyping based on fashion trends or functional needs
  • Production Scalability: Rapid adjustment to high-volume seasonal orders
  • Integrated Quality Assurance: On-site QA teams and pre-shipment inspections
  • Cost-Performance Ratio: Competitive pricing while maintaining product integrity

Client Testimonials and Platform Performance

  • Highly rated on Alibaba, with positive buyer feedback for:
    • Quick sample turnaround
    • Responsive communication
    • Shipment reliability
  • Repeat buyers include regional distributors and B2B platform resellers

Strategic Outlook

Fuzhou Harvest Land aims to:

  • Expand its product offerings in eco-friendly and sustainable materials
  • Strengthen its digital presence through B2B platforms and e-commerce partnerships
  • Enter new markets in Eastern Europe, Latin America, and Southeast Asia

With a proven track record in footwear design and export logistics, Fuzhou Harvest Land Industry Co., Ltd. is positioned as a reliable and responsive partner for global buyers seeking fashion-forward, utility-driven, and competitively priced footwear solutions.