Product Offerings
Products:
Peanut Butter: Nanay Pacing Peanut Butter
Coco Jam: Nanay Pacing Coco Jam
GMA Farms, Inc., operating under the brand name Nanay Pacing, is a food manufacturing MSME based in Baler, Aurora, Philippines. The company is known for its artisanal peanut butter and coco jam, which have gained local popularity for their homemade taste and heritage branding. Founded and led by Christian Dela Peña, GMA Farms champions small-scale, value-driven production that emphasizes quality, community impact, and authenticity.
Core Business and Offerings
GMA Farms specializes in traditional Filipino spreads made with local ingredients. Its core product lines include:
-
Nanay Pacing Peanut Butter:
- Handmade and bottled in small batches
- Known for its rich, roasted peanut flavor with minimal additives
- Available in creamy and chunky variants
-
Nanay Pacing Coco Jam:
- Made from fresh carabao milk and locally harvested coconut
- Traditional cooking method using open-fire kettles to achieve thick caramel consistency
- Popular as a breakfast or dessert topping
Products are marketed directly through online platforms such as Shopee and Facebook, and through regional food fairs and MSME showcases.
Specialization and USP
GMA Farms’ uniqueness lies in preserving traditional Filipino cooking methods while ensuring food safety and scalability for modern markets. Key USPs include:
- No preservatives or artificial flavoring
- Small-batch processing ensures quality and traceability
- Ingredients sourced from local farms in Aurora, promoting regional agricultural development
- A strong heritage-driven brand identity rooted in the legacy of “Nanay Pacing,” a local culinary icon
Financials
As a registered MSME, GMA Farms operates at a lean scale with a growth-focused business model. Financial records are not publicly disclosed, but the brand’s popularity and expansion into digital commerce suggest positive revenue trends. The company has been featured in DTI-backed enterprise development programs, increasing its market reach and operational maturity.
Shipment and Trade Records
While GMA Farms’ operations are focused on the domestic market, its Shopee store allows for nationwide distribution. The brand has participated in government-supported regional expos, increasing its visibility and potential for future export.
Current distribution includes:
- Direct-to-consumer shipping via Shopee
- Retail partnerships with local delicacy and pasalubong shops
- Trade fair sales during MSME weeks and provincial food showcases
Target Markets
The primary audience for GMA Farms includes:
- Urban consumers looking for artisanal, locally made food items
- Filipino families and OFW households seeking traditional flavors
- Gift and pasalubong buyers preferring homemade-style packaged goods
- Retailers and distributors focused on niche, heritage food products
Capabilities
- FDA-licensed food production facility
- Online retail integration through Shopee, Facebook, and partner sites
- Flexible production scale for large batch orders and institutional partnerships
- Brand storytelling that connects with customers via social media and video content
Certifications and Compliance
GMA Farms holds the necessary food safety licenses for national distribution:
- FDA Philippines License to Operate
- Participation in DTI’s One Town One Product (OTOP) program and MSME development initiatives
- Compliant with packaging and nutritional labeling requirements
Customer Testimonials
Customer feedback on Shopee and Facebook includes praise for:
- The authentic taste of the peanut butter and coco jam
- High quality and consistency across batches
- Affordable pricing for premium homemade food
- The brand’s emotional resonance as a tribute to Filipino mothers and traditional kitchen values
Major Achievements
- Feature in “Kwentong Negosyo”: Highlighted by GMA Public Affairs and Filpet for entrepreneurial innovation and social impact
- Regional MSME Leader: Recognized in Aurora and Central Luzon for food innovation
- Brand Growth: Transitioned from kitchen startup to a nationally recognized label
- Cultural Preservation: Preserves traditional recipes while using modern food processing standards