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Exhibiting at IFEX Philippines 2025

World Trade Center Metro Manila
22 May - 24 May, 2025

Product Offerings

Product Categories:

Various Food Products

Products:

Instant Noodles: Kendy's Pancit Canton (flavored egg noodles)

Product Gallery:

KENDY'S PANCIT CANTON

KENDY'S PANCIT CANTON

Golden 5 Star Food Manufacturing Inc., based in Santa Maria, Bulacan, Philippines, is a homegrown food processing company specializing in the manufacture and distribution of instant noodles. Operating under the brand Kendy’s Noodles, the company is committed to producing flavorful, affordable, and locally inspired noodle products tailored to the Filipino palate. With an active FDA manufacturing license and established regional distribution, Golden 5 Star is emerging as a competitive player in the domestic FMCG (Fast Moving Consumer Goods) sector.

Core Business and Offerings

Golden 5 Star Food Manufacturing Inc. focuses on the development and supply of instant noodle products, primarily catering to both retail and bulk customers. Their flagship product includes:

  • Kendy’s Pancit Canton:
    • Flavored instant egg noodles
    • Localized flavor variants inspired by traditional Filipino tastes
    • Available in single-serving packs and foodservice formats

The company targets budget-conscious consumers while maintaining a high standard of taste and safety, leveraging traditional pancit canton recipes fused with convenient modern packaging.

Specialization and USP

Golden 5 Star’s unique selling proposition revolves around localized manufacturing with high scalability. Key specializations include:

  • Affordable meal solutions: Providing cost-effective food staples for mass consumption
  • Egg noodle base: Differentiating from typical wheat-based pancit canton noodles with added flavor and texture
  • Customization for bulk buyers: Offering institutional packaging for sari-sari stores and foodservice buyers
  • Regional distribution strength: Penetration into Luzon and Northern provinces with distribution partnerships

Financials

As a private entity, Golden 5 Star does not publish financial statements. However, its facility and product distribution activities suggest a robust mid-tier manufacturing capacity. The company's operational infrastructure, compliance with national food safety standards, and regional retail availability point to steady revenue generation.

Shipment and Trade Records

Golden 5 Star primarily serves the domestic Philippine market, with indications of interest in regional export expansion. Its FDA license and scalable packaging make it suitable for future engagements in:

  • Export to ASEAN neighbors targeting OFW communities
  • Institutional food procurement for schools, canteens, and government feeding programs

Currently, there are no confirmed export shipments but the company is registered and eligible for food export certifications.

Target Markets

Golden 5 Star’s noodle line is strategically priced and branded to attract:

  • Urban and rural household consumers seeking fast, affordable meals
  • Micro-retailers and sari-sari stores who stock cost-effective food products
  • Institutional buyers such as school canteens and local government food supply chains
  • Low-income segments and daily wage earners looking for filling, value-for-money meals

Capabilities

  • Manufacturing Capacity: Fully operational production lines for flavored instant noodles
  • Packaging Flexibility: Offers retail sachets and bulk packaging formats
  • Regulatory Compliance: FDA-certified operations ensure safety and consistency
  • Distribution Network: Regional wholesalers and retailers in Central and Northern Luzon

Certifications and Compliance

  • FDA Philippines License to Operate: Valid through June 27, 2026
  • DTI Business Registration
  • BIR-compliant invoicing and documentation
  • Facility adheres to national food safety and labeling guidelines

These regulatory clearances allow the company to distribute to major public markets, groceries, and government procurement contracts.

Customer Testimonials

Though formal reviews are limited, anecdotal feedback from retail partners and small retailers indicates high reorder rates due to:

  • Good value for price
  • Well-received taste among local consumers
  • Reliable packaging and supply

Retailers commend Kendy’s Noodles for consistency in quality and reliable logistics fulfillment.

Major Achievements

  • FDA Licensing and Operational Certification: A key milestone enabling national-level distribution
  • Brand Recognition in Central Luzon: Increasing shelf presence across local sari-sari and convenience stores
  • Expansion-Ready Infrastructure: Facilities and compliance documentation ready for scaling and potential export
  • Positioning in Mass Market: A well-placed competitor in the instant noodles segment for value-oriented consumers