Greenfields London Ltd is a UK-based importer, wholesaler, and online retailer of premium herbs, spices, seeds, blends, and superfoods. Headquartered in London, Greenfields has grown into one of the UK’s most recognized names in the world of culinary ingredients, serving a wide base of B2B clients including restaurants, catering businesses, retailers, and health-focused consumers.
Core Business and Product Offerings
Greenfields offers a vast portfolio of culinary ingredients sourced from global producers, with a focus on quality, authenticity, and versatility. Key product categories include:
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Herbs:
- Basil, Bay Leaves, Chives, Coriander Leaves, Dill Weed, Sage, Tarragon, Thyme
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Spices:
- Aleppo Chilli, Ancho Chilli, Cayenne Pepper, Chinese 5 Spice, Cinnamon Sticks, Cumin Seeds, Garam Masala, Paprika
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Seeds:
- Black Nigella Seeds, Black Sesame Seeds, Blue Poppy Seeds, Caraway Seeds, Chia Seeds
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Blends & Seasonings:
- All Purpose Seasoning, Baharat, Berbere, Biryani Masala, Cajun Seasoning, Chicken Seasoning, Chinese 5 Spice, Dukkah, Fajita Seasoning
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Superfoods:
- Baobab Powder, Barberries, Basil Seeds, Black Seed Oil, Chia Seeds
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Other Ingredients:
- Baking Powder, Bicarbonate of Soda, Cane Molasses, Citric Acid, Crispy Fried Onions
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Chillies:
- Aleppo Chilli, Ancho Chilli, Bullet Chilli, Cayenne Pepper, Crushed Chillies
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Honey:
- Blossom Honey from Citrus Valley Blossom
The company supplies products in retail-ready packs, bulk containers, and private label formats, catering to the needs of both small businesses and large-scale food service distributors.
Specialisation and Unique Selling Proposition
Greenfields distinguishes itself through:
- Extensive global sourcing network covering Asia, Africa, Middle East, and the Americas
- Rigorous quality control and packaging processes ensuring long shelf life and flavor retention
- A diverse product catalog encompassing over 300 individual ingredients and blends
- Rapid fulfillment through UK-wide and international shipping, supported by e-commerce and wholesale channels
- Trusted supply for halal, vegan, and natural ingredient-based diets
With a long-standing reputation in the UK food market, Greenfields is known for combining premium quality with competitive pricing.
Target Markets
Greenfields serves multiple market segments:
- Retail: Through their online store and distribution in ethnic supermarkets and health stores
- Foodservice: Supply to restaurants, takeaways, and catering businesses across the UK
- Wholesale & Export: B2B sales to resellers and foodservice distributors in Europe, Middle East, and select African markets
- Health & Wellness: With the rise in superfoods and functional ingredients, Greenfields’ offerings attract health-conscious consumers and holistic nutrition brands
Capabilities
Operating from its London base, the company’s operational capabilities include:
- UK-based warehousing and dispatch center
- In-house packaging lines for private label and own brand packing
- Inventory and distribution software integration to support B2B logistics
- E-commerce platform supporting direct-to-consumer sales
Greenfields also offers tailored packaging solutions for resellers, with flexible sizing from 100g pouches to multi-kg bulk packs.
Certifications and Compliance
Greenfields ensures compliance with UK and EU food regulations and upholds:
- Full traceability on all imported goods
- Regular microbiological testing
- Halal-compliant sourcing where applicable
- Food safety compliance with UK FSA (Food Standards Agency)
The company consistently maintains a strong reputation for food quality, freshness, and traceable sourcing.
Financials and Export Shipment Record
As a privately held company, specific financials are not publicly disclosed. However, based on their nationwide retail presence, online operations, and export volume, market analysts estimate:
- Annual sales volume exceeding £3 million
- Export reach in over 10 international markets
- Over 500 SKUs processed and sold annually
- Regular shipment of herbs, seeds, and blends in 20 ft and 40 ft containers, particularly for wholesale clients and distributors
Trade activity on sourcing platforms confirms frequent exports to countries like Ireland, France, Netherlands, UAE, and Ghana.
Recognitions and Industry Positioning
Greenfields is widely regarded in the UK for:
- Supplying one of the most comprehensive spice and herb assortments on the market
- Being a top choice for halal-friendly, additive-free seasonings
- Providing a bridge between traditional world cuisines and the growing health-conscious consumer base
Their active presence on platforms like Facebook, Instagram, and Pinterest has also helped build a strong community of loyal home cooks, chefs, and foodies.
Customer Testimonials
Online reviews and user feedback highlight:
- Excellent packaging and fast delivery from the online store
- Freshness and potency of spices, especially in niche blends like Baharat and Dukkah
- Reliable wholesale service with prompt customer support
Major Achievements
- Built a trusted UK brand for premium spices and herbs over multiple decades
- Expanded from wholesale-only to include a nationwide online retail platform
- Exported to more than 10 countries with a growing private label client base
- Created a diversified product portfolio including hard-to-find superfoods and regional blends
- Featured in multiple ethnic and culinary retail networks across the UK
Greenfields London Ltd continues to serve as a cornerstone in the UK’s spice and herb industry, blending global sourcing expertise with local customer trust.
