Exhibiting at International Food & Drink Event (IFE) 2025

New Lanka Cinnamon Pvt Ltd, operating under the brand name Amro Foods, is a prominent Sri Lankan manufacturer and exporter specializing in authentic Ceylon cinnamon and a wide range of premium spices and natural beverages. Headquartered in Karandeniya, Sri Lanka, the company has earned global recognition for its commitment to quality, sustainability, and the preservation of Sri Lanka’s rich agricultural heritage.

Core Business

New Lanka Cinnamon’s core business revolves around the cultivation, processing, and export of Ceylon cinnamon—widely regarded as the world’s purest and most aromatic cinnamon. With vertically integrated operations, the company controls the entire supply chain from farm to final packaging, ensuring consistent quality and traceability. Alongside cinnamon, the company also produces a broad range of Ceylon spices and natural beverages, targeting international markets seeking authentic, chemical-free, and ethically sourced products.

Product and Service Offerings

The company's comprehensive product range includes:

• Cinnamon-Based Products:

  • Cinnamon Sparkling Drink
  • Cinnamon Drink Tea
  • Cinnamon Bark Oil
  • Cinnamon Leaf Oil
  • Cinnamon Powder
  • Cinnamon Sticks (Grade C5 Special, C4, C5, Alba)
  • Cinnamon Toothpicks

• Ceylon Spices:

  • Black Pepper (Whole and Powder)
  • Cardamom Powder
  • Nutmeg Powder
  • Mace Whole
  • Ginger Whole

• Natural Beverages:

  • Soursop Juice
  • Pineapple Juice
  • King Coconut Juice
  • Bael Fruit Juice
  • Ambarella Juice

All products are processed in compliance with international food safety standards and are exported under the Amro brand.

Specialisation and Core USP

New Lanka Cinnamon’s strength lies in its focus on Ceylon cinnamon, globally renowned for its superior quality and lower coumarin content compared to cassia cinnamon. The company's unique selling propositions include:

• Farm-to-Finish Traceability: Complete control over cultivation, harvesting, processing, and packaging
• Focus on Sustainability: Organic farming practices, zero pesticide use, and eco-conscious packaging
• Innovation in Cinnamon Applications: Introduction of cinnamon-based drinks and wellness beverages
• Customized Private Labeling: Tailored solutions for global buyers and food brands

Their innovation in transforming traditional spices into modern FMCG products sets them apart in the export market.

Financials

While detailed financials are not publicly disclosed, trade estimates and business insights indicate:

• Annual revenue estimates (2022): Between USD 1.5 million to USD 2.5 million, primarily through exports
• Consistent year-on-year growth fueled by global demand for Ceylon spices and clean-label products
• Participation in international trade shows and export development programs supported by the Sri Lankan Export Development Board

These figures reflect strong financial health and a growing global footprint.

Shipments and Trade Data

According to export intelligence sources and trade databases:

• Top export markets: USA, Germany, UAE, Japan, Canada, and Australia
• Export volume: Over 100 metric tons of Ceylon cinnamon annually
• Product certifications and export documentation: Provided with every shipment, including COO, Phytosanitary Certificate, and Health Certificate

The company's growing trade presence is supported by efficient supply chain logistics and adherence to import regulations of destination countries.

Target Market

New Lanka Cinnamon targets:

• Importers and wholesalers of spices and natural products
• Retail and foodservice brands seeking authentic Sri Lankan ingredients
• Health-conscious consumers and companies producing herbal remedies, ayurvedic blends, and functional beverages
• Private label clients in North America, Europe, and the Middle East

Their versatile product formats cater to bulk buyers, retailers, and ingredient manufacturers alike.

Capabilities

• State-of-the-art cinnamon processing and essential oil extraction facilities
• In-house R&D to create innovative cinnamon-based beverages and wellness products
• Skilled labor with generational expertise in cinnamon peeling and grading
• Capacity to fulfill both small-scale and bulk export orders

The company is also capable of offering private-label services tailored to buyer specifications.

Certifications and Compliance Records

New Lanka Cinnamon upholds strict compliance standards, including:

• SLSI certification (Sri Lanka Standards Institution)
• Export Development Board (EDB) certified exporter
• Adherence to EU and FDA food safety guidelines
• Lab-tested products with COA provided on request
• Packaging compliant with international labelling laws

These certifications make the company a reliable source for high-quality, regulatory-compliant exports.

Customer Testimonials

While formal testimonials are limited on public platforms, trade partners and buyers highlight:

“Exceptional quality cinnamon that’s fragrant, fresh, and consistent in every shipment.”
– Importer, Germany

“They’ve become our go-to supplier for Sri Lankan spices. Excellent communication and documentation.”
– Organic spice distributor, UAE

Major Achievements

• Successfully launched Sri Lanka’s first cinnamon-based sparkling drink
• Exported to over 20 countries across five continents
• Featured by Sri Lanka’s Export Development Board as a top value-added spice exporter
• Developed a diversified portfolio from raw cinnamon to functional beverages and essential oils

New Lanka Cinnamon Pvt Ltd continues to redefine Sri Lanka’s global presence in the spice industry through innovation, authenticity, and a steadfast commitment to quality.