Exhibiting at HOTELEX Shanghai 2025

Guangdong Baishengtu Technology Co., Ltd., headquartered in Foshan, China, is a leading manufacturer and global exporter of coffee equipment, kitchen appliances, and home lifestyle electronics. The company operates under the internationally recognized brand Barsetto, known for its innovation in espresso machines and specialty coffee equipment, alongside a growing portfolio of personal care and home environment products.

Core Business and Specialization

Baishengtu Technology’s product development and manufacturing operations are centered around several core categories:

• Coffee Machines:

  • Semi-automatic espresso machines
  • Fully automatic coffee machines
  • Capsule-based coffee makers

• Coffee Accessories:

  • Electric coffee grinders
  • Milk frothers
  • Digital coffee scales

• Home Appliances:

  • Electric kettles
  • Toasters
  • Blenders and mixers

• Personal Care Devices:

  • Ultrasonic facial cleansing devices
  • Home-use beauty equipment

• Household Products:

  • HEPA-based air purifiers
  • Ultrasonic humidifiers

The company combines functionality, design, and affordability to meet the growing global demand for home-use espresso equipment and lifestyle products.

Unique Selling Proposition (USP)

Barsetto’s competitive edge lies in:

• European Design Standards: Developed with Italian coffee culture in mind
• Global Export Capability: Products sold in over 60 countries
• OEM/ODM Flexibility: Support for customized branding, packaging, and functional design
• Dual Product Expertise: Combining expertise in kitchenware and personal care electronics
• Smart Integration: Inclusion of IoT and smart features in select models

This versatility enables Barsetto to address both consumer and professional needs across multiple product segments.

Target Market

Baishengtu Technology serves a diversified international market:

• Retail Chains and Distributors
• Online Marketplaces (Amazon, Alibaba, JD, etc.)
• Hospitality Businesses and Office Suppliers
• Health and Beauty Retailers

The primary export regions include:

• North America: USA, Canada
• Europe: Germany, Italy, France, UK
• Asia-Pacific: Japan, Korea, Southeast Asia
• Middle East and Latin America

Barsetto is particularly favored by young professionals and urban consumers seeking compact, affordable, and stylish coffee solutions.

Financial and Shipment Records

Although the company does not publicly disclose financials, third-party trade databases indicate:

• Annual Export Volume: Over 1,500 containers globally
• Estimated Export Value: USD 20–35 million
• Product SKUs: 120+ across coffee, personal care, and home appliance categories
• Frequent international shipments to distributors, Amazon warehouses, and large-scale OEM partners

Barsetto-branded items have consistently received high ratings across major global e-commerce platforms.

Capabilities

• Factory Infrastructure: Covering more than 30,000 sqm
• Assembly Lines: Multiple automated and semi-automated lines for high-efficiency production
• R&D Center: Dedicated team for mechanical, electronic, and software integration
• QA/QC Systems: Rigorous quality control processes including aging tests and temperature endurance
• Certifications and Testing: Full suite of safety and emissions tests conducted in-house

Baishengtu also offers full-spectrum services from mold design to after-sales support, making it a preferred OEM partner.

Certifications and Compliance

To support global exports, Baishengtu holds:

• CE, CB, and RoHS Certifications (EU)
• ETL and FCC Certifications (USA)
• ISO 9001:2015 Quality Management System
• BSCI Audit Passed for ethical manufacturing
• Product testing aligned with GS, PSE, and SAA standards depending on export destination

These compliance measures enable market access across regulatory environments.

Customer Testimonials and Recognition

While specific client feedback is not public, Barsetto products are well-reviewed on platforms such as:

• Amazon: Many models rated above 4.3 stars by thousands of users
• JD.com and Tmall (China): High buyer satisfaction for both coffee machines and home appliances
• Global Trade Fairs: Recognized for design innovation at events like Canton Fair and IFA Berlin

Key product lines such as the Barsetto Grind & Brew series and Barsetto Milk Frother series are among best-sellers in their respective categories.

Major Achievements

• Exported to 60+ countries with strong repeat client base
• Registered brand Barsetto in over 30 international markets
• Launched over 40 new products between 2021–2024
• Strategic partnerships with e-commerce giants and lifestyle chains
• Integrated smart control systems in premium coffee models by 2023

Guangdong Baishengtu Technology Co., Ltd. continues to combine technology, user experience, and functional design to lead innovation in the personal coffee and home electronics space globally under the Barsetto brand.