Exhibiting at HOTELEX Shanghai 2025

Guangdong Highway Electronic Technology Co., Ltd., located in Shunde, Foshan, is a premier manufacturer of electromagnetic induction heating technology and control systems. With a history rooted in precision engineering and industrial innovation, the company specializes in R&D and production of high-performance induction heating modules, control systems, and custom-designed induction cooking appliances. Operating under the brand Highway, it has become a trusted name in the domestic and international markets for intelligent, energy-efficient heating solutions.

Core Business

Highway's core operations revolve around the development and manufacture of:

• Induction heating driver boards
• Electromagnetic heating modules (ranging from 3.5kW to 60kW)
• Complete commercial and residential induction cookers
• Intelligent control modules and power electronics

Their end-to-end solutions support OEM/ODM manufacturing for home appliances, commercial kitchen systems, and industrial applications.

Product & Service Offerings

Highway’s product portfolio includes:

• Electromagnetic Heating Modules

  • 3.5–5kW Induction Cooker Spare Parts
  • 8–60kW Driver Sets for large-scale commercial and industrial heating
  • Modular integration with temperature, power, and time control systems

• Induction Cooking Appliances

  • Commercial Desktop Induction Cookers
  • Built-in Induction Hobs
  • High-efficiency table-top induction units for hospitality sectors

• Control Modules

  • Motor-Drive Converter Boards
  • Intelligent Microcontroller-based Control Panels for kitchen appliances and industrial automation

These products feature proprietary control algorithms for temperature regulation, energy efficiency, and durability, aligning with global demand for eco-friendly and programmable cooking and heating equipment.

Specialisation and Core USP

Highway’s unique value proposition lies in its specialization in core induction technology and intelligent control system integration. Key strengths include:

• Patented high-frequency driver designs with improved conversion efficiency (>92%)
• Full-stack engineering solutions for embedded control systems
• Customizable PCBA solutions for various voltage and power configurations
• Rapid prototyping and industrialization capabilities

The company’s engineering depth enables seamless customization, making it an ideal partner for OEM brands and appliance manufacturers seeking advanced heating and control modules.

Financials

While privately held, based on customs export data and supplier rankings, Guangdong Highway Electronic Technology Co., Ltd. is estimated to generate annual revenues between USD 12 million and USD 18 million, with a majority derived from OEM exports and commercial kitchen equipment integrators.

Shipment Data

According to trade databases including ImportYeti and Volza, the company has completed over 1,400 international shipments between 2020 and 2023. Major export destinations include:

• India – 420+ shipments
• Indonesia – 280+ shipments
• UAE – 210+ shipments
• South Korea – 200+ shipments
• Germany – 160+ shipments

Estimated shipment value for this period exceeds USD 25 million, confirming the company’s role as a significant exporter in the induction heating component market.

Target Market

Highway serves a broad spectrum of customers:

• OEM/ODM manufacturers of kitchen appliances
• Commercial kitchen equipment companies
• Industrial automation equipment manufacturers
• Smart home product integrators
• Energy-efficient cooking technology distributors

Its engineering and customization strengths make it highly sought after for projects requiring scalable, programmable heating solutions.

Capabilities

• Factory Space: 8,000 sqm with automated SMT lines and testing labs
• Monthly Production Capacity: Over 30,000 sets of induction heating modules
• R&D Team: 30+ senior engineers in embedded systems, electronics, and thermal dynamics
• Product Lifecycle: Full-cycle support from design and prototyping to mass production and QC

Certifications & Compliance

Highway maintains robust quality and safety standards to serve international clients:

• ISO 9001:2015 Quality Management System
• CE Certification for European markets
• RoHS Compliance for environmental safety
• Internal burn-in and electromagnetic safety testing on all modules

Customer Testimonials

“Highway’s 8kW driver boards were the best performing in our lab tests. They are responsive, stable, and easy to integrate with our control systems.”
— Ravi K., Lead Engineer, Commercial Kitchen Manufacturer, India

“We’ve worked with Highway for three years on induction PCBAs. Their technical expertise and flexibility have helped us launch several new models.”
— Peter H., Product Manager, German OEM Appliance Brand

Major Achievements

• Exported to over 30 countries with long-term OEM partnerships
• Supplied over 800,000 induction modules globally as of 2023
• Maintained less than 0.5% return rate due to superior quality control
• Developed proprietary control software for adaptive heat load management
• Regular exhibitor at Appliance & Electronics World Expo (AWE) Shanghai

By fusing cutting-edge induction technology with intelligent control integration, Guangdong Highway Electronic Technology Co., Ltd. continues to shape the future of energy-efficient cooking and industrial heating solutions.