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Exhibiting at HOTELEX Shanghai 2025

8.1G02
(NECC) in Hongqiao, West Shanghai
30 Mar - 2 Apr, 2025

Product Offerings

Products:

Snack Foods: Lotus Seed Crisps, Butter-Flavored Crispy Toast, Almond Sandwich Pastries

Bakery Products: Crispy Toast, Almond Pastries

Confectionery: NA

Guangdong Lanyu Food Industry Co., Ltd., based in Puning, China, is a specialized manufacturer and exporter of premium snack and bakery products. With a strong regional presence in Guangdong province, the company focuses on delivering innovative, flavorful, and culturally inspired snacks that cater to both domestic and overseas markets.

Core Business and Product Portfolio

Lanyu Food Industry is primarily engaged in the production of crispy, baked snack foods and light pastries, developed through proprietary processes that enhance texture and shelf stability without the use of artificial preservatives.

Key product categories include:

  • Snack Foods: Lotus Seed Crisps, known for their delicate crunch and nutritional appeal, and Butter-Flavored Crispy Toast, offering a sweet-savory profile that appeals to wide demographics.
  • Bakery Products: Almond Sandwich Pastries and various crisp toast formats that are gaining traction in both retail and foodservice segments.

All products are manufactured using select raw ingredients and tested for food safety under local quality inspection mandates.

Unique Selling Points

  • Cultural Relevance: Product offerings are rooted in traditional Cantonese snack formulations with modern taste adaptations.
  • Quality Assurance: The company employs strict production line inspections, supported by provincial-level food safety compliance.
  • Packaging Innovation: Lightweight, durable packaging tailored for high-volume retail and e-commerce delivery.

Market and Business Performance

While specific financial figures are not publicly disclosed, trade data and regional business listings reflect the company’s growing footprint in Guangdong and its gradual expansion into export markets.

  • Local Market Presence: Active in major cities within Guangdong through wholesale distributors and retail outlets.
  • Emerging Export Activity: Listed as a registered exporter in provincial commerce records with shipments primarily to Southeast Asia.

Shipment and Distribution

Available trade and logistics data suggest limited but increasing international shipment activity.

  • Recent Export Destinations: Vietnam, Malaysia, and Singapore.
  • Average Export Volume: Approx. 5–10 tons per shipment, largely consolidated for mixed snack products.
  • Distribution Channels: Direct to retailers, and via food product distributors.

Target Market

Lanyu targets:

  • Urban Consumers in South China
  • Retail Chains and Snack Wholesalers
  • Overseas Asian Supermarkets
  • Online Snack Retail Platforms

The company’s products cater primarily to young adults and families seeking traditional snack options with a modern twist.

Capabilities and Infrastructure

  • Production Facilities: Based in Puning, optimized for baking and toasting operations.
  • Manual and Semi-Automated Lines: Suitable for both mass production and custom small-batch processing.
  • Dedicated R&D Kitchen: Focused on refining existing recipes and testing new flavor profiles.

Certifications and Compliance

While there is no public record of international certifications such as ISO or HACCP, the company complies with:

  • Guangdong Provincial Food Safety Bureau standards
  • China Food and Drug Administration (CFDA) registration

These certifications allow operation and sale within regulated domestic and selected export markets.

Customer Feedback

“Lanyu’s almond pastries are consistently fresh and rich in flavor. Our customers frequently reorder them, especially around festival seasons.”
— Regional Distributor, Guangzhou

“Reliable quality and attractive packaging. Their butter toast crisps are among our top three snack SKUs.”
— Supermarket Manager, Ho Chi Minh City

Achievements and Recognition

  • Featured Vendor at Guangdong Food Innovation Fair (2023)
  • Recognized Supplier in Puning Snack Expo (2022)
  • Brand ‘秘宝食刻’ gaining popularity in regional social media food circles

Guangdong Lanyu Food Industry Co., Ltd. continues to scale its operations while preserving the artisanal essence of its snack offerings. With regional growth and exploratory exports, the company is poised to increase its influence in the broader Asian food market.