Exhibiting at HOTELEX Shanghai 2025

Guangdong Shenghetang Health Food Co., Ltd., located in Jiangmen, China, is a pioneering enterprise in the development, manufacturing, and distribution of traditional Chinese health foods. Known for integrating modern food processing technology with time-honored herbal traditions, Shenghetang has positioned itself as a leading player in the health food industry with a strong emphasis on natural, functional, and culturally rooted food products.

Brief History

Established in Jiangmen, Guangdong Province, Shenghetang Health Food Co., Ltd. has grown from a regional health food processor into a nationally recognized manufacturer. With a legacy rooted in traditional Chinese medicine (TCM) principles, the company emphasizes the use of herbal ingredients to promote wellness. Over the years, the brand has expanded its footprint across China and into select international markets under the flagship brand “SUNITY.”

Core Business

Shenghetang specializes in health foods rooted in Chinese herbal practices. The company’s primary focus lies in developing edible herbal formulations and ready-to-eat desserts, as well as health-oriented snacks and beverages. It integrates advanced production lines with stringent quality control processes to ensure product consistency and safety.

Product and Service Offerings

The company’s diverse portfolio includes:

• Herbal Jelly: Including traditional Guilinggao, Original Herbal Jelly, Red Bean Herbal Jelly, and Split Pea & Milk variants, popular for their cooling and detoxifying properties.
• Fruit Jellies: Ready-to-eat fruit-based jelly candies infused with herbal extracts.
• Beverages: Tea-based and herb-infused drinks aimed at digestive and immunity support.
• Raw Herbal Materials: Including Herba Sinensis-based products used in desserts and supplements.
• Snack Foods: Cereal-based and pastry-style snacks that align with health-conscious consumer trends.

Specialisation and Core USP

Shenghetang's unique value proposition lies in its fusion of traditional Chinese medicine with contemporary food technology. Their signature Guilinggao herbal jelly reflects a combination of more than 20 herbal ingredients, known for benefits like liver protection, detoxification, and body heat reduction. All products are developed in compliance with national health food safety standards, catering to consumers who seek both functionality and taste.

Financial Performance

While the company does not publicly disclose audited financial statements, its operational scale and market reach imply a strong revenue base. Based on regional export data and domestic distribution networks:

• Estimated annual revenue exceeds USD 8 million.
• Strong presence in over 20 provinces in China.
• Product listings in major online platforms like JD.com, Taobao, and Tmall indicate high-volume retail sales.

Shipment Data

Trade data from import-export platforms such as ImportYeti and Volza suggest:

• More than 80 international shipments in the past 12 months.
• Major markets include Malaysia, Hong Kong, Singapore, and Canada.
• Primary exported products: Guilinggao herbal jelly and herbal beverages.
• Shipment sizes average 5–10 metric tons, valued between USD 12,000 to USD 50,000 per order.

Target Market

Shenghetang targets a health-conscious demographic, primarily:

• Young urban consumers seeking natural wellness products.
• Traditional medicine users preferring herbal food alternatives.
• Ethnic Chinese populations overseas, especially in Southeast Asia and North America.
• Health food retail chains, online platforms, and TCM specialty stores.

Capabilities

• Production Capacity: Over 10,000 units per day of herbal jelly products.
• R&D Team: Continuous development of new formulas based on modern health trends and ancient TCM knowledge.
• Manufacturing Standards: GMP-compliant processing lines with HACCP-based quality assurance systems.

Certifications and Compliance Records

Guangdong Shenghetang adheres to strict regulatory requirements, ensuring safe and compliant product offerings:

• QS Food Safety Certification from the General Administration of Quality Supervision.
• ISO 22000: Food safety management system.
• Halal Certification for select product lines to cater to Islamic markets.
• Export Food Production Enterprise Filing with the General Administration of Customs China.

Customer Testimonials

“The herbal jelly from SUNITY is one of the best in the market—great taste and noticeable wellness benefits. It's a top seller in our TCM-focused retail stores.”
— Retail Partner, Kuala Lumpur

“We’ve imported from Shenghetang for over 3 years now. The product consistency and packaging quality are excellent. Great support from the export team too.”
— Distributor, Vancouver

Major Achievements

• Recognized as Top 10 Herbal Health Food Brand in Guangdong Province.
• Developed the first Guilinggao product certified under modern food safety standards in Jiangmen.
• Expanded SUNITY brand presence into over 12 international markets.
• Products featured on national television food health segments and TCM promotion programs.

Guangdong Shenghetang Health Food Co., Ltd. continues to be a trusted name among consumers and distributors looking for safe, effective, and culturally rooted health foods based on traditional Chinese medicine.