Exhibiting at HOTELEX Shanghai 2025

Guangdong Sunrise Houseware Corp. Ltd., headquartered in Foshan, China, is a renowned manufacturer and global exporter specializing in high-quality bakeware and cookware. With decades of experience in metal kitchenware production, Sunrise Houseware has built a strong reputation for delivering innovative, durable, and design-centric products to retail, wholesale, and private-label partners across the globe.

Brief History

Founded in one of China’s industrial heartlands, Sunrise Houseware has grown steadily into a key supplier for international kitchenware brands. The company was established with the mission to combine superior non-stick technology with traditional manufacturing techniques, making it one of the top choices for OEM and ODM bakeware and cookware solutions. Today, the company exports to more than 30 countries, serving both small kitchen startups and large international chains.

Core Business

Sunrise Houseware’s core business revolves around:

• Bakeware manufacturing
• Cookware production
• Kitchen tool and utensil fabrication

The company’s products are used in residential kitchens, professional bakeries, and foodservice establishments worldwide. Through continual product development and quality assurance, Sunrise remains at the forefront of kitchen hardware innovation.

Product and Service Offerings

The company’s diverse catalog includes:

• Bakeware: Muffin pans, cake trays, loaf pans, cookie sheets, pizza pans, springform pans, and Yorkshire pudding trays. All products are engineered with premium non-stick coatings.
• Cookware: Ranging from carbon steel to pressed and forged aluminum cookware. Notable for their heat distribution, scratch resistance, and ergonomic design.
• Roasters: Heavy-duty turkey roasters designed for holiday cooking and professional kitchens.
• Kitchen Utensils: Essential tools for cooking and baking, made from food-safe and heat-resistant materials.

Sunrise also supports full OEM/ODM manufacturing services, providing customized solutions based on client requirements in terms of material, color, branding, and packaging.

Specialisation and Core USP

The company’s competitive advantage lies in its deep technical expertise in non-stick bakeware production, combined with international food-grade compliance and a strong design development team. Core strengths include:

• Advanced coating technologies: Offering both PTFE and ceramic coatings that meet FDA and LFGB standards.
• Custom tooling services: In-house mold development capabilities.
• Efficient mass production: Automated lines with strict quality control protocols, minimizing defects and improving uniformity.

Financial Performance

While Sunrise does not publish public financial records, indicators from its export volumes and global reach suggest:

• Estimated annual revenue of USD 10–15 million, with a high portion derived from Europe and North America.
• Active partnerships with global retailers and kitchenware brands, including supply for private label programs.

Shipment Data

Based on international trade data platforms:

• Over 200 international shipments annually to clients in the USA, Germany, UK, Canada, and Australia.
• Key export products include non-stick bakeware sets and forged aluminum frying pans.
• Shipment sizes range from 1,000 to 10,000 units per batch, with an average order value of USD 20,000–50,000.

Target Market

Sunrise targets a global audience of:

• Retail kitchenware chains
• E-commerce kitchen goods sellers
• Private-label product developers
• Wholesalers and distributors
• B2B foodservice and hospitality clients

Particular emphasis is placed on clients in North America, Europe, Oceania, and Asia-Pacific.

Capabilities

• Production Facilities: Strategically located in Foshan, with a manufacturing space exceeding 15,000 square meters.
• Manufacturing Output: Capacity to produce over 500,000 units per month.
• Design & R&D: Dedicated product development team that launches new SKUs every quarter.
• Global Logistics Support: Experience with complex export documentation and international packaging standards.

Certifications and Compliance Records

All Sunrise Houseware products are tested and certified to meet international standards:

• ISO 9001:2015 for quality management systems
• FDA Compliance for coatings and materials
• LFGB Certification for German and European markets
• BSCI Audited for social compliance and ethical sourcing
• SGS and TÜV Rheinland testing for custom project validation

Customer Testimonials

“Sunrise bakeware products consistently outperform competitors in durability and finish. We’ve been sourcing from them for over five years and they’ve never missed a deadline.”
— Kitchenware Distributor, Germany

“The customization options provided by Sunrise for our private label cookware range were exceptional. High-quality products and very responsive service.”
— Retail Brand Manager, USA

Major Achievements

• Selected as preferred bakeware supplier for three European chain retailers.
• Developed exclusive non-stick formulations in collaboration with international chemical suppliers.
• Recognized by Alibaba and Made-in-China as a Top Exporter in Bakeware and Cookware.
• Participation in global trade events including Ambiente Frankfurt and Canton Fair.

Guangdong Sunrise Houseware Corp. Ltd. continues to lead the market with cutting-edge kitchenware solutions backed by technical innovation, high-volume manufacturing, and client-centric product development.