Exhibiting at HOTELEX Shanghai 2025

Guangxi Baixiangyuan Food Co., Ltd. is a China-based manufacturer specializing in the production of high-quality beverages, snacks, and grain-based foods. Located in Yulin, Guangxi province, the company serves both domestic and international markets with a focus on traditional Chinese flavors and modern food processing techniques.

Brief History

Founded in Yulin, a key agricultural and food-processing region in southern China, Baixiangyuan has steadily grown into a reputable name in the FMCG sector. Its growth has been driven by a combination of regional sourcing, traditional Chinese recipes, and scalable manufacturing capabilities. The company is widely recognized in southern China for its authentic product lines and commitment to food safety.

Core Business

Baixiangyuan’s core operations include the manufacture, packaging, and distribution of ready-to-drink beverages, traditional snacks, and grain-derived food products. Operating as both an OEM and ODM partner, the company caters to supermarkets, convenience stores, online retail, and bulk food procurement clients.

Product and Service Offerings

Baixiangyuan provides a broad array of food and beverage offerings, segmented into several core categories:

• Beverages:

  • Fruit-based juices (mango, lychee, orange)
  • Traditional herbal drinks and teas (Chrysanthemum, Honeysuckle)

• Processed Foods:

  • Packaged snacks based on preserved vegetables and fruits
  • Savory and sweet local delicacies in snack format

• Grain-Based Products:

  • Rice crackers and puffs
  • Multi-grain cereal bars targeting health-conscious consumers

All products are designed for long shelf life, enhanced nutritional value, and consistent flavor, leveraging advanced pasteurization and vacuum-packaging technologies.

Specialization and USP

Baixiangyuan distinguishes itself with:

• Regional Ingredient Sourcing: Leveraging Guangxi’s rich agricultural resources for fresh raw materials.
• Traditional Recipes: Formulated based on popular local and national Chinese food traditions.
• OEM/ODM Expertise: Supporting custom labeling, private branding, and tailored formulations for global clients.
• High Compliance Standards: Emphasis on hygiene, food-grade materials, and batch tracking.

Financial Overview

While not a publicly listed entity, Baixiangyuan is estimated to generate between USD 5–8 million in annual revenues based on volume sales, OEM agreements, and retail distribution in regional Chinese markets. The company has reportedly scaled operations to meet bulk orders from ASEAN region buyers, particularly Vietnam and Malaysia.

Shipment and Export Records

Available trade data indicates:

• Primary Export Markets: Vietnam, Thailand, Cambodia
• Estimated Annual Export Shipments: 300–500 TEUs
• High-Volume Products: Fruit juices and rice-based snacks
• Export Revenue Contribution: Approx. 30% of total business
• Packaging Formats: PET bottles, retort pouches, laminated snack packaging

Target Market

Baixiangyuan’s offerings are suited for:

• Retail FMCG brands (OEM clients in Southeast Asia)
• Health food distributors and herbal beverage resellers
• Private-label product lines in Asian supermarkets
• E-commerce platforms and cross-border commerce

The company targets both B2B and B2C segments, with strong traction in markets favoring traditional Asian food formats.

Capabilities

• Automated beverage and snack production lines
• R&D unit for flavor enhancement and shelf-life testing
• OEM/ODM production workflows with design and labeling
• Multi-format packaging: PET, pouch, TetraPak alternatives
• Cold chain logistics partnerships for temperature-sensitive products

Certifications and Compliance

Baixiangyuan maintains a focus on regulatory compliance, including:

• HACCP (Hazard Analysis and Critical Control Points)
• ISO 22000 Food Safety Management
• China Food Safety License (SC certification)
• Material Safety Data Sheets (MSDS) for export compliance

Customer Testimonials

“Baixiangyuan's herbal drinks are among the most authentic and best-selling items in our Southeast Asian store chain. Their OEM turnaround is reliable and packaging is consistently export-compliant.”
— Head of Product Sourcing, Thai FMCG Importer

“We have found Baixiangyuan to be a very capable supplier, particularly in developing new snack items based on our local market preferences. Highly responsive team.”
— Director of Operations, Private Label Snacks Brand, Vietnam

Major Achievements

• Expanded production capacity to 15,000 bottles/hour in 2023
• OEM supplier for 10+ regional supermarket brands
• Selected vendor for Chinese New Year specialty food baskets across Guangxi province
• Recipient of Regional Excellence in Food Processing Award, Guangxi Province, 2022

With a solid foundation in traditional Chinese food processing and a growing footprint in the ASEAN market, Guangxi Baixiangyuan Food Co., Ltd. is poised to continue its trajectory as a trusted source of culturally rooted, high-quality packaged foods and beverages.