Product Offerings
Products:
Frozen Foods: Frozen Fish Paste, Frozen Processed Foods
Beverages: Fruit Juices, Tea, Coffee
Baked Goods: Baked Snacks
Condiments: Hotpot Base, Spicy Hotpot Material
Guangxi Yishun Food Co., Ltd., based in Nanning, Guangxi, China, is a dynamic and diversified food enterprise with deep roots in the regional food manufacturing and trading industry. Specializing in frozen foods, condiments, and beverages, the company has built a robust multi-brand portfolio that caters to a wide range of consumer tastes across both domestic and emerging international markets.
Core Business and Product Offerings
Yishun Food's operations span several key product categories, each developed under distinct sub-brands:
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Frozen Foods: Under the flagship brand Yipin, the company produces high-quality frozen fish paste, seafood-based processed items, and assorted frozen snacks aimed at quick-service restaurants and retail distribution.
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Condiments: The Wulang brand focuses on hotpot bases, spicy seasoning mixes, and regional Chinese condiments, especially popular in Southern China.
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Beverages: Yishun has expanded into ready-to-drink categories with fruit juices, teas, and coffee drinks that reflect modern consumer preferences for convenience and flavor variety.
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Baked Goods: Through its Kawa Baking brand, the company produces shelf-stable baked snacks, which are distributed in local supermarkets and convenience stores.
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Specialty Lines: The Liqi label includes sauces, spice blends, and customized seasoning products for foodservice clients.
This broad offering allows Yishun to position itself not only as a consumer brand but also as an OEM/ODM service provider in the food processing space.
Specialization and Unique Selling Proposition (USP)
Guangxi Yishun Food’s key strength lies in its multi-category product strategy, which enables cross-selling across frozen, ambient, and beverage segments. Their commitment to regional flavors and authentic Chinese culinary traditions helps differentiate the products in a competitive market increasingly saturated with standardized global offerings.
Yishun also utilizes low-temperature logistics and cold-chain capabilities to ensure product integrity across long-distance deliveries, particularly for frozen and chilled items.
Financials and Shipment Records
While specific revenue figures are not publicly disclosed, Guangxi Yishun Food Co., Ltd. has maintained consistent growth within the domestic Chinese market and is gradually increasing exports to Southeast Asia and select Middle Eastern regions.
- Estimated Export Value (2023): USD 1.2–1.5 million
- Shipment Destinations: Vietnam, Malaysia, Singapore, UAE
- Export Products: Primarily hotpot seasoning and frozen snacks
- OEM Partnerships: Notable collaborations with regional retail brands and restaurant chains in China and ASEAN
This export performance signals a growing international demand for regional Chinese flavor profiles, particularly in hotpot and frozen categories.
Target Market
Yishun targets both B2B and B2C customers:
- Domestic supermarket chains
- Asian food wholesalers and distributors
- Restaurant supply companies
- Export-oriented retailers seeking authentic Chinese food solutions
- E-commerce platforms for ready-to-eat and convenience products
Their pricing structure and SKUs are particularly well-suited for price-sensitive, high-volume markets.
Capabilities
The company operates production facilities equipped with:
- Frozen product processing lines
- Blending and packaging systems for sauces and condiments
- Sterile bottling units for RTD beverages
- Baking ovens and snack packaging units
Estimated production capacity reaches:
- 3,000 tons/year for frozen products
- 1,500 tons/year for seasoning and condiments
- 5 million units/year in beverage lines
A dedicated R&D team works on taste optimization, packaging design, and shelf-life extension, contributing to regular product innovation and adaptation to market needs.
Certifications and Compliance
Guangxi Yishun Food Co., Ltd. operates under China’s QS food production license and has internal HACCP protocols in place for product safety. While international certifications (like ISO or BRC) have not been confirmed publicly, the company maintains partnerships with export facilitators to comply with target market regulations.
Products exported to the Middle East and Southeast Asia are compliant with Halal certification, and raw materials are sourced under strict procurement standards.
Customer Testimonials and Recognition
Though limited English-language testimonials are available, Yishun has been recognized in local Guangxi industry expos and government-endorsed food innovation events. Their hotpot bases have received high ratings in consumer reviews on domestic Chinese platforms such as JD.com and Tmall for flavor authenticity and value.
Their business partners commend Yishun’s flexibility in private labeling, timely delivery, and product customization capabilities.
Major Achievements
- Developed four recognized brands within ten years across four food verticals.
- Expanded export channels to five countries with multiple SKUs.
- Participated in regional government initiatives to promote Guangxi’s agricultural and food exports.
- Introduced cross-border e-commerce capabilities for select high-demand items through Alibaba and Pinduoduo platforms.